Key Technology Enablers for Mobile ValueAdded and Content Services MMS, Java and XHTML OFTA Hong Kon - PowerPoint PPT Presentation

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Key Technology Enablers for Mobile ValueAdded and Content Services MMS, Java and XHTML OFTA Hong Kon

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Title: Key Technology Enablers for Mobile ValueAdded and Content Services MMS, Java and XHTML OFTA Hong Kon


1
Key Technology Enablers for Mobile Value-Added
and Content Services- MMS, Java and XHTMLOFTA
Hong Kong, 10.09.2002Marko KeskinenNokia
Mobile Phones852 9768 3227marko.o.keskinen_at_nok
ia.com
2
Agenda
  • Growth drivers of mobile business
  • MMS, Java and XHTML technologies
  • Evolution of technology enablers
  • Mobile User Interfaces the focal point to
    mobile services
  • Forum Nokia

3
Mobile Business is growing and expanding
Migration to mobile
Mobile services
Multiple device ownership
New cellular subscribers
Replacement sales
4
Which technologies enable applications services
that are relevant to consumers?
5
Multimedia Messaging- from 'listen to what I
say' to 'see what I mean'
  • Imaging is the next phase of mobile communication
    evolution
  • Magnitude of appeal parallel to that of mobile
    voice
  • Imaging is the major catalyst for MMS

In 2003, a majority of all new Nokia terminals
will have MMS capability
At the end of 2002, about half of Nokia mobile
phone delivery volumes will be MMS enabled
6
Java technology games and personalisation
Business Person
Teenager
Student
7
XHTML - key ingredient in the mobile browsing
evolution
  • XHTML reduces the difference between wireless and
    web content
  • XHTML Basic and Cascading Style Sheets separate
    content from presentation enabling content
    tailoring to different devices
  • Benefits
  • Consumers more services, better userinterface,
    easier-to-use
  • Carriers more control over content,consistent
    look feel, service loyalty
  • Content providers presentation,
    functionality,consistency, familiar format
  • Manufacturers Easier software
  • maintenance, better performance, lower cost

8
Evolution of technology enablers
What are the fundamentals for building non-voice
market growth and revenue ?
  • Rich user experience provided by optimised user
    interface type
  • Colour displays
  • Imaging capability (camera, MMS)
  • Gaming capability (Java, SP-MIDI)
  • Data speed (GSM/GPRS-EDGE-WCDMA)
  • Tri-band (900/1800/1900) functionality
  • Consistent user experience across networks /
    countries

Will be introduced across Nokias product range
during 2H02-1H03
9
Mobile User Interfaces the focal point
  • Large colour screens
  • Evolution of mobile communication from ears to
    eyes, from voice to imaging, rich user experience

Powerful navigation solutions The crucial
ergonomics to make advanced functionality easy to
use
3rd party SW and content (MMS, Java, XHTML)
Open platforms and technologies enable
developers and consumers to add new
functionalities to devices - and unleash
collective innovation
10
Nokia User Interface seriesAll available during
2002
Series 30
Series 40
Series 60
Series 80
Cost driven platform
Size driven colour platform
One-hand operated feature Platform
Two-hand operated feature platform
176 x 208
128 x 128
96 x 65
640 x 200
XHTML MIDP Java MMS Nokia OS
XHTML MIDP Java MMS Nokia OS
XHTML MIDP Java MMS Symbian OS
HTML Personal Java MMS Symbian OS
11
Forum NokiaDeveloper Community
  • Online community bringing together leading mobile
    application developers around the world.

More than 800,000 registered members!
Information, Documents, Tool Downloads, Technical
support, Access to business opportunities offered
via www.forum.nokia.com or www.seap.forum.nokia.c
om
12
Forum Nokia - Support to developers
  • In addition to services available through Forum
    Nokia website, Nokia is working closely with key
    developers by offering Early Access to new
    products technologies - often before product
    launches
  • All parties benefit as the first applications are
    available as new products are launched
  • Key developers are supported through Forum Nokia
    in all regions Americas, Europe, SEAP and China

13
Applications for Consumers at www.softwaremarket.n
okia.com
  • Software market is the marketplace for consumers
    to purchase Java midlets and Symbian applications
    directly from Forum Nokia members
  • Applications are categorised according to handset
    models making application search easy
  • Currently available for consumers globally via
    credit card payment
  • Additional payments methods are under evaluation
    e.g. Operator billing and POS billing

14
Application Sourcing through www.tradepoint.nokia
.com
  • Tradepoint currently lists more than 700
    applications from Forum Nokia members globally
  • Operators may use Tradepoint for applications
    sourcing for SMS, WAP over GPRS, MMS and Java
    midlets
  • Fast deployment of Java midlets made easy online
    with Java Broker Service

Operators will get buyer access to Tradepoint by
emailing nokia.tradepoint_at_nokia.com
15
In conclusion..
  • Open, standards-based technologies, with
    standardised interfaces software platforms
    create economies of scale for developers, service
    providers and manufacturers
  • Large unified application market
  • faster time-to-market
  • better interoperability
  • lower cost
  • no vendor or service provider lock-in
  • Seamless, rich and consistent user experience
    across networks, countries
  • Fast consumer adoption and growth of new mobile
    services

16
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