Kidnetic.com Leaders Guide: Promoting Healthful Lifestyles from the Web to Communitybased Settings

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Kidnetic.com Leaders Guide Promoting Healthful
Lifestyles from the Web to Community-based
Settings
National Prevention Summit October 26,
2006 Laura W. Hatch, MPH, CHES International
Food Information Council (IFIC) Foundation
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International Food InformationCouncil (IFIC)
Foundation

• Mission
• To effectively communicate science-based
  information on health, nutrition, and food safety
  for the public good.
• Primarily supported by the broad-based food,
  beverage and agricultural industries.

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Todays Objectives

• Review research findings about what kids and
  parents think about health, nutrition, and
  physical activity
• Introduce fun resources to use with kids to help
  them be more healthy
• Look at health from a kids point of view!

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Obesity
A Complex Issue
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1999 2000/2005 Research Objectives

• Understand how kids and parents think and feel
  about food, physical activity, and health.
• What messages will effectively reach them?
• How should these messages be delivered?

• J Am Diet Assoc. 2003103721-728

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Findings Kids and Health

• Weight/health is related to performance and
  appearancenot long-term health benefits
• More friends, fit in
• Wear cool clothes
• Can make the team
• Dont sustain interest in concepts like
  nutrition and healthy eating
• Want parental guidance, encouragement and
  emotional support
• Kids need information that is fun cool

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Findings Parents and Health

• Overweight not seen as a health issue
• Fear of upsetting kids with fragile self-esteem
• Lack information and skills to address issue with
  kids
• Not necessarily good role models
• Parents need information that is credible and
  easy to use

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The Power of Partnerships

• Six leading health, food and science
  organizations
• American Academy of Family Physicians
• American College of Sports Medicine
• American Dietetic Association
• International Food Information Council Foundation
• International Life Sciences Institute
• Center for Health Promotion
• National Recreation and Park Association

All bring unique knowledge, skills and resources
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Leading Experts Serve as Advisors
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Unrestricted Grants From the Food and Beverage
Industry

• The Coca-Cola Company
• Hershey Foods Corporation
• H.J. Heinz Foundation
• Keebler Company
• Kellogg Company
• Kraft Foods
• Masterfoods USA

• McDonalds Corporation
• National Confectioners Association
• The Procter Gamble Company
• PepsiCo, Inc.
• Sara Lee Corporation
• Snack Food Association

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Home Page
www.kidnetic.com
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Stimulating Physical Activity
www.kidnetic.com
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Food/Recipes
www.kidnetic.com
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Parents Page
www.kidnetic.com
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Beyond the Web Site and Into Communities
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What is the Leaders Guide?

• Activity Section
• 13 complete activity modules
• Food
• Fitness
• Fun
• Feelings
• Family
• General Information
• resources links
• Evaluation Section
• pre-and post-tests

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Each Module Contains

• Module Goals
• Quick Start Ideas
• Activity Action Plan
• Talking points/discussion questions
• Hands-on activities
• Family-friendly activity
• Bright Papers
• Resources

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Pilot Programs Provide Learning Opportunities

• Over 50 pilot programs implemented in various
  settings
• NRPA after-school programs
• YMCA summer programs
• Holiday camps
• School classrooms

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Learning How to Make Healthy SnacksLets Get
Cooking!
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Fruit and Veggie Taste TestFruits and
VeggiesGood and Good For You!
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Figuring Out Food LabelsStamp Out Portion
Distortion
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Pedometers Kept Kids MovingSmart For Your
Heart Feel the Beat!
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NRPA Pilot Program Results

• Positive changes in knowledge and attitudes
  occurred in the following areas
• Eating five fruits and vegetables everyday
• Snacking only when hungry, not when bored
• Spending more time playing outside or doing other
  things then watching TV
• Reading labels on food items to check the serving
  size
• Paying attention to portion size to keep from
  overeating

Source Check Your Health pre and post tests,
NRPA pilot programs, 2005
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The New and Improved Kidnetic.com Leaders Guide
Features USDAs MyPyramid for Kids

• Updated to include MyPyramid for Kids!
• More hands-on activities
• More physical activity components
• Family modules include parental involvement in
  lessons and activities

www.ific.org/kidnetic
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Kidnetic.com Parents Guide

• Ideas and tips to help
• parents
• Become better role models
• Engage the whole family in physical activity
  together
• Make healthier food choices
• Manage portion size
• Balance food and physical activity

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Kids The Bottom Line

• Be positivetell them what they can do, not what
  they cant
• Think beyond organized sports with fun
  activities instead
• Put nutrition in kid-terms make healthy food
  fun
• Allow kids to do hands-on activities
• Think prevention, not treatmentstarting early to
  build lifelong habits
• MAKE IT FUN!!!

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International Food Information Council(IFIC)
Foundation
Thank You
For additional information contact Laura W.
Hatch, MPH, CHES IFIC Foundation 1100
Connecticut Avenue, NW Suite 430 Washington, DC
20036 202-296-6540 hatch_at_ific.org