Hershey Expects Big Growth from India

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Hershey Expects Big Growth from India

• Liz Levander
• Emily Peck
• John Martin Jr.

April 11 2007
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Founder of the Hershey CompanyMilton S. Hershey

• Born on September 13, 1857 in Pennsylvania
• 1876, Opened his own candy shop in Philadelphia
• 1886, Started the Lancaster Caramel Company

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History of the Hershey Company

• 1893, Milton Hershey attended the Chicago
  International Exposition
• 1894, Milton Hershey started the Hershey
  Chocolate Company
• With mass production, Hershey was able to lower
• per-unit cost and make milk chocolate

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The Hershey Company Today

• The Hershey Company is the leading North America
• manufacturer of chocolate and non-chocolate
• confectionary and grocery products
• Hersheys well know products are enjoyed
• all over the world
• Exports to over 90 countries
• Has revenues of over 4 Billion
• Has more than 13,000 employees worldwide

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The Hershey Company Today

• The Hershey Company markets well-known brands
  such as
• Hersheys
• Reesess
• Kit Kat
• Almond Joy
• Jolly Rancher
• Twizzlers
• York Peppermint patties and much more

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Godrej Beverages and Food Ltd.

• GBFL is a 1.65 Billion entity of the Godrej
  Group
• that sells tea, edible oil, beverages, packaged
• foods, cooking pastes and confectionery
• Started in 1897, as a locks Manufacturing company
• Today it is one of the most accomplished and
• diversified business houses in India

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Godrej Beverages and Food Ltd.

• Godrejs success has been driven by
• innovation and excellence
• 1930, Godrej became the first company
• to develop technology to manufacture
• soap with vegetable oils
• Today Godrej is a leading manufacturer of
• goods and provider of services in a
• multitude of categories

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Godrej Beverages and Food Ltd.

• 350 Million people across India use Godrej
  products
• Annual sales of 1 Billion
• 18,000 employee workforce
• Diversified portfolio
• Strong financial performance

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Godrej Hershey Foods Beverage Ltd.Joint Venture

• Hershey will hold 51 stake in the new entity
• Godrej Industries will hold 43 stake
• The director of the new company will hold the
• 6 balance
• Hershey expects the deal to boost business
• Long-term growth potential in the
• Indian market

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Godrej Hershey Foods Beverage Ltd.Channel
Distribution

• Indirect Involvement
• Competitive Position
• Marketing Objectives

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Godrej Hershey Foods Beverage Ltd.Long Term
Growth Strategy

• Long-term Potential
• License and Trademark Rights
• Optimistic investors

HSYNYSE
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Godrej Hershey Foods Beverage Ltd.Conclusion
Today, The Hershey Company is the leading North
American manufacturer of chocolate and
non-chocolate confectionery and grocery products.
The Hershey Company continues to introduce new
products frequently and take advantage of growth
opportunities through acquisitions. HERSHEYS
products are known and enjoyed the world over.
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Any Questions?