How to Create an Internet Buzz and Drive Targeted Traffic to Your Website

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How to Create an Internet BuzzandDrive
Targeted Traffic to Your Website

• Presented
• by
• Tony Treacy

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What Ill be covering today...

• Traffic
• Paid
• Free
• Viral
• Social Networks
• Opt-In List Building Management
• How to become The Authority Site and Dominate
  Your Market
• Feeding Spiders

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The Loyalty Ladder
Old World
Online World
Champion
Viral Marketing
Word of Mouth
Relationship Marketing
Bought more than once
Regular Buyer
Client
List Member is a List Builder
Even Fewer
Customer
Internet Marketing
Lots of effort, time money
Few Far
Targeted Traffic
Prospect
SEO Research Site Optimisation
Suspect
Everyone
Internet Marketing is a process. You have to find
a need and fulfil it with your solution.
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A Tale of Two Airports
42 Destinations
36 Destinations
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The More Pointers to Your Site...
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Paid for Traffic

• Pay-Per-Click Ads with the Search Engines

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March 03, 2007 Google now challenging ITV to be
UKs top advertiser Jonathan Richards and James
Doran Googles UK advertising revenue has risen
by 83 per cent, making the search engine second
only to ITV as Britains highest advertising
earner. In a filing to the US Securities and
Exchange Commission (SEC), Google said that
revenue from its UK advertisements had risen
above 1.6 billion (825 million) in 2006. That
put it ahead of Channel 4, with just over 800
million. ITVs most recent figures showed
advertising revenues of 1.63 billion, although
Google was expected to close that gap after
half-yearly results for the broadcaster indicated
that revenues had fallen by 8 per cent.
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Pay-Per-Click Ads

• Open a free account with a Search Engine
• Place an ad for your website with a list of
  keywords you wish to trigger your ad
• State how much you are willing to pay your bid
  price
• Set a daily maximum budget
• The SE will then start to deliver traffic to your
  site

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Pay-Per-Click Ads Be Aware

• Search Engine Size Matters
• Prices differ
• Quality vs. Quantity of Traffic
• Time needed to manage your campaigns
• Never Pay More than a Visit is Worth
• Know your conversation rate how much is each
  visitor worth?
• Avoid the Obvious
• Look for cheaper, less obvious keywords and
  phrases to lower costs
• Dont Think Seen one, seen them all
• Learn how each SE works different rules/terms

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Pay-Per-Click Ads - Tips

• Include 3 variations of your target keywords
• Broad match
• Phrase match
• Exact match
• Divide your keywords in tightly related groups of
  10 30
• Triples your keyword list and captures lower cost
  clicks
• Split test your Ads
• Run two ads for each campaign see which pulls
  best at what cost
• Only change one word at a time monitor your
  click-through-rate

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Pay-Per-Click Ads - Summary

• PPC campaigns have a beginning and an end
• Makes cost-per-click a good way to determine ROI
• Takes time to get right and requires split
  testing
• Needs daily management
• Free e-Book
• www.solentbiz.co.uk/adwords.pdf

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Free Traffic

• SEO
• Will give you a greater ROI in the long term
• Link Exchanges with other Websites
• Locating websites that are related to yours is
  the primary task think suppliers, distributors
  and affiliates

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Free Traffic - Blogs

• Blogging is easier than other forms of Internet
  Marketing
• Easy to design
• Easy to update or modify
• Easy to categorise
• Blog Benefits
• SEO Friendly URLs
• Internal Linking
• Connect with your customers via RSS feeds
• Brownie Points for Diligence (Posting regularly)
• Better Interaction with clients and readers

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Free Traffic Blog Tips

• Choose your title wisely
• Titles are one of the most important things in
  the eyes of the SEs
• Your Posts should be brief, concise, to the point
  and let your readers comment on them
• Blog about What You Know Youre the expert in
  your field

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Free Traffic - Blogs

• Summit to Blog Directories
• http//www.topblogarea.com/
• http//www.blogcatalog.com/
• http//www.bloggernity.com/
• Blogging Platform Sites
• http//www.blog.co.uk
• http//www.wordpress.com
• http//www.blogger.com
• http//www.livejournal.com
• http//www.typepad.com

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Free Traffic - Blogs

• 2 Ways to Locate Blogs that are industry specific
  to you
• 1. Use Google Alert
• Go to www.google.com/alert
• Check the box with blog and also daily
• Type in the keyword phrase that you want to be
  alerted about
• Confirm Googles email and you are set
• 2. Use Comment Hut
• Go to www.commenthut.com/
• Download Comment Hut Lite its Free

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Free Traffic - Articles

• Articles
• Write your own and submit them to Article
  Directories
• www.ezinearticles.com
• http//www.articlebiz.com/
• http//www.articledashboard.com/
• http//www.goarticles.com/

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Free Traffic

• Joint Venture Marketing
• One of the most cost effective ways to promote a
  product or service
• Allows you to reach a wide customer base in a
  short amount of time
• You have the product, JV Partner the customer
  base, pay them a commission on each sale.
• Affiliate Programmes for Digital Products
• www.clickbank.com/
• Members / Subscribers to your Newsletter, Blog or
  Website

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Free Traffic Social Networks

• Directory of Social Bookmarking Sites
• Top 10 Popular Sites
• 1)  del.icio.us - PR 82)  Digg - PR 83) 
  Listible4)  Furl - PR 85)  Yahoo My Web 2.0
  Beta - PR 76)  Flickr - PR 87)  Slashdot -
  PR 98)  Youtube - PR 8 9)  Simpy - PR
  610) Technorati - PR 8

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Free Traffic Social Networks/Bookmarking

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Free Traffic Social Networks/Groups

• http//groups.ebay.co.uk
• http//www.groups.aol.co.uk/
• http//groups.yahoo.co.uk
• http//groups.google.co.uk
• http//groups.msn.co.uk
• Check out the dot com versions also.

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Adding Video Audio to Your Site

• Adding Video Audio to your sales pages will
• sell more effectively because they engage more
• of the senses.

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Just how much traffic does YouTube get?

• December 2005 3,105,000
• January 2006 4,942,000
• February 2006 9,045,000
• March 2006 12,821,000
• April 2006 12,505,000
• June 2006 19,618,000
• May 2006 20,078,000
• July 2006 30,541,000
• August 2006 34,039,000
• September 2006 27,627,000
• October 2006 30,384,000
• November 2006 35,852,000
• December 2006 38,008,000

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Adding Video Audio to Your Site

• Create product web-pages that convert many times
  better than static text pages
• Create eBay classified ads and auctions that
  visually demonstrate your product
• Create website and product tours
• Create training materials
• Create promotional videos for product launches

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Adding Video Audio to Your Site

• http//www.solentbiz.co.uk/videotest.php
• http//www.impactwebaudio.com/
• http//www.totalwebvideo.com/
• http//sourceforge.net/projects/camstudio/
• http//www.masteringcamtasia.com/Camtasia_Studio_4
  _QuickStart.html

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Free Traffic Video Social Networks

• Google Video http//video.google.co.uk/
• YouTube http//www.youtube.com/
• VideoEgg www.videoegg.com
• Dailymotion www.dailymotion.com
• Veoh www.veoh.com
• AOL Video http//uncutvideo.aol.com
• Eyespot www.eyespot.com
• Metacafe www.metacafe.com
• Grouper www.grouper.com
• Jumpcut www.jumpcut.com

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Opt-In List Building Management
Traffic
Sign-Ups
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Opt-In List Building Management

• 1. Traffic
• 2. Sign-Ups
• Offer something of value in exchange for their
  email address
• A Free Report (715 Pages)
• A membership discount on future purchases
• VIP advance notice on new Product Launches
• 3. Sale

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You Need an Auto-Responder

• Traffic and List Building are the Costs
• of Doing Business Online
• The Money is in The List
• Auto-responders handle multiple addresses and
  send multiple email messages to each subscriber
• Do not send email to all your subscribers from
  your ISP mail account youll be closed down as
  a Spammer!
• An Auto-responders does what it says on the tin
  theyre automatic. One message to all subscribers

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Auto-Responders

• http//www.getresponse.com/
• http//www.the-autoresponder.co.uk/
• http//www.aweber.com
• http//prosender.com/
• You build an online business by building a list.

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The Power of Viral Marketing

• List Building The Viral Traffic Way
• You 1
• Your Friends 5
• Their Friends 25
• And so on...125
• 625
• 3,125
• 15,625
• 78,125
• 390,625
• 1,953,125

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Viral Traffic Must be Buzz Worthy

• Initially create something of value
• A report, a How to... Video Guide or White
  Paper
• An e-Book A History of... Allow parts of the
  content to be re-branded
• Software A Screensaver, Branded Calendar,
• Let your imagination run wild
• Offer it for Free...if they tell 3 to 5 friends
• Drive them to your compelling website landing
  page and watch the cycle begin on autopilot

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Viral Traffic Must be Buzz Worthy

• Study it
• Master it
• Implement it

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Viral Traffic Software
www.viralscript.com
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How to Build Buzz about Yourself Online

• Develop a reputation for doing top-notch work
• Start a Blog and post to it regularly
• Carefully craft your online image
• Participate in online communities
• Develop relationships with Pointers Connectors

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How to Build Buzz about Yourself Online
Social Networks
Build Lists
Press Releases
Digital Info Product
Back Links
Viral Mkt.
Yahoo Groups
eBay Groups
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How to Build Buzz about Yourself Offline
Articles
How to Guides
Enterprise Groups
Enterprise Hub
eHampshire
Interviews
Wired Wessex
PLATO
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Internet Success means Feeding Spiders

• Create your Online Web
• Create your Offline Web
• Feed Their Spiders everyday
• Your New Mantra...
• Whos spiders can I feed today?

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The End Result...
Coming Soon
Drive Targeted Traffic to Your Landing Page
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Thank You

• tony.treacy_at_solentbiz.co.uk