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Integrated Marketing Communications to Build Brand Equity - PowerPoint PPT Presentation

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Title:

Integrated Marketing Communications to Build Brand Equity

Description:

'Synergy': coordinated marketing efforts (print, television, movies, merch, and theme park ... The Nature and Scope of Advertising. Advertising Paid, Mass ... – PowerPoint PPT presentation

Number of Views:2172
Avg rating:3.0/5.0
Slides: 45
Provided by: kevinlan
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