40085 - Yahoo! - Delivering Essential Portal Content for Your OracleAS Portal.ppt

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Jitinder SethiOracle Corporation Dave
BottomsYahoo! Enterprise Solutions
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Yahoo! - Delivering Essential Portal Content for
Your OracleAS Portal
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Agenda

• Introduction
• Overview of Yahoo! Enterprise Content Solutions
• My Oracle Case Study
• Saving over 1m with Yahoo!
• Summary Next Steps
• Q A Oracle and Yahoo!

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Yahoo! Premium Content
MYEE portlets
Enterprise Application
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Portal
Web Services
Unified Messaging
B2B Integration
J2EE
Clustering Caching
Management Security
Any Data Source
Wireless Mobile
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Overview of
My Yahoo! Enterprise Edition
Delivering Essential Portal Content For Your
OracleAS Portal
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Business Users Need Answers

• Timely, relevant information smarter decisions
• Is the market up or down?
• What trends are driving my industry?
• What news is impacting my company today?
• What are my customers partners doing?
• Where is my competition going?

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Business Users Need Answers

• RD, Marketing, Finance, Sales, HR typically
  start with either

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Most Turn to the Web First

• Outsell Super I-AIM Survey of 6300 Knowledge
  Workers

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Key Advantages of the Web

• Abundance of free Information
• No cost Barrier
• Self-service, on demand
• Saves time
• Publishing and delivery is immediate
• Freshness

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Access to the Web Alone is Not Enough

• Unique Challenges to Finding the Right Info
• Quantity Breadth often becomes a barrier
• Quality Editorial integrity can be suspect
• Usability Navigation across different sites is
  inconsistent
• Depth Searches for precise answers increase time
  spent
• The Result Companies purchase external premium
  content to supplement the free Web

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Spent on External Content
Industry Central Buyers Departments/ Individuals Total
Finance 1M 5.5M 6.5M
Manufacturing N/A 5.4M 5.4M
Technology 1.1M 2.8M 3.9M
Pharma Biotech 1.6M 1.5M 3.1M
Chemicals 1.6M 925K 2.5M
Energy N/A 1.4M 1.4M
Govt Education 1.4M N/A 1.4M
Chart Outsell Market Sizing Study 2002
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Best of Web Meets Premium
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MYEE Build Your Own

Fresh headlines from 4000 specialty, regional
local web sources beyond the Yahoo! Network
Adds 100s of premium News Trade sources from
select industries Seamlessly blended into
portlets, such as News Tracker, Company News
Industry News
SOAP-based services allow developers to embed
portlets into apps or web pages
Set of portlets, tools and web content
pre-integrated with OracleAS Portal
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Complexity Made Simple
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Example Industry Premium Content
Choose by Source Title or Headline
Blend Into Company or Industry News
Choose from hundreds of premium trade magazines
journals
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Yahoo! Completes Your Oracle Portal
Admins (IT)
Users
Buyers (IC)
Reduce support for multiple intranet sites Integrate content into business process Leverage previous IT investments Find info faster, manage it better Better tools enable self-service Reduce ad-hoc content buying Reduce existing content expenditures Serve broad yet diverse user base Ensure business info is found used


Productivity gains cost savings drive real ROI
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Portal Productivity Suite In Action
For Admins
For Users

• Search the Web

• Control who gets what

• Personalize dozens of pre-built Portlets

• Pre-built portlets are instantly on updated

• Set up trackers for News, Stocks more

• Little to administer

• Link to Yahoo! ID to share settings

Leverage scalability reliability of the Yahoo!
Network
Access to 1000s of Yahoo!, Web, premium sources

• Requirements
• OracleAS Portal
• Yahoo! Deployment Number Key

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My Oracle - Case Study
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External Content at Oracle

• Expensive to maintain
• 2.6 million dollars spent on Administration
  overhead!
• Beginning of 2003
• 106 external providers of news and resource
  content
• Many sources covered areas, e.g. news
• Content outdated or not personalizable
• Low usage rate or not being used at all
• Different Implementations required different
  configurations
• Required different user behaviors
• Support no longer existed for some content
  providers

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• 1.5 million Administration Overhead
• Doesnt include cost of licensing feeds

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• 450,000 Administration Overhead
• Doesnt include cost of licensing feeds

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My Oracle - Benefits of Yahoo!

• Estimated saving of 1.2m over three years
• Increased My Oracle portal usage
• Yahoo! content brings users to portal
• Spend more time on portal
• Spend more time on internal news resources
• Less time spent looking for content on the web
• My Oracle user benefits
• Yahoo! delivers higher quality, personalizable
  content
• kept continually up-to-date
• Consistent user experience little or no
  training required
• Content delivered faster
• Portal administrators s and DBAs benefits
• Low administration

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Summary Next Steps
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Summary

• Facilitate portal adoption by adding Yahoo!
• Blend business Internet content within your
  Portal
• Yahoo! cheaper than doing it yourself with
  multiple feeds
• Yahoo! gets users information they need
• Find it faster, manage it better
• Yahoo! Empowers your users
• Manage information that matters to them
• Personalize information to meet their specific
  role
• Self-service tools for on-demand access
• Yahoo! delivers a familiar user interface
• Little/No associated training costs

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Yahoo! Uniquely Qualified

• The Right Company with the Right Approach
• The Internet is part of Yahoo!s DNA
• Our award-winning product design ensures maximum
  end user adoption
• Our economies of scale offer low TCO
• Our products will enhance your portal investments
  increasing employee productivity with very low
  incremental costs.

• Proven Results
• Reliability, availability, scalability proven
  daily with our global platform
• Millions of employees already use and love Yahoo!
  products
• Many of the worlds leading companies are our
  customers and partners

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Next Steps.

• Recommended demos and/or hands-on labs
• Visit the Yahoo! partner booth in the DEMOgrounds
• Get a personalized proposal
• Visit the Oracle Application Server Portal booth
  for a demo
• Relevant web sites to visit for more information
• Oracle Portal Center on the Oracle Technology
  Network
• Register download www.oracle.com/start, kwd
  yahoo)
• My Yahoo! Enterprise Edition site

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Session Activity Guide
Sessions - ENTERPRISE PORTALS

• Design an Attractive and Compelling Portal
  InterfaceMonday, 400 PM Moscone 133
• An Overview of Enterprise Portals Today and
  TomorrowTuesday, 1100 AM Moscone 134
• Manage, Integrate, and Publish Enterprise Content
  into Your PortalTuesday, 830 AM Moscone 133
• Develop Java Portlets for Your PortalTuesday,
  500 PM Moscone 252

• Get Your Community to Collaborate on the Same
  Portal PageWednesday, 830 AM Moscone 252
• Integrate your Enterprise Business Applications
  Into Your PortalWednesday, 1100 AM Moscone 252
• Tips and Techniques for Deploying a Scalable
  PortalWednesday, 100 PM Moscone 302
• Administer and Monitor Your Portal with Oracle
  Enterprise ManagerWednesday, 430 PM Moscone 302

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Session Activity Guide
Activities - ENTERPRISE PORTALS
Hands On Labs Monday, 1030 AM 500
PMTuesday, 830 AM 1230 PMTuesday, 300 PM
500 PMTuesday, 630 PM 1000 PMWednesday,
830 AM 430 PMThursday, 830 AM 230
PMMarriott Hotel - Golden Gate B2 Oracle
DEMOgroundsMonday, 500 PM 800 PMTuesday,
1030 AM 100 PMTuesday, 300 PM 600
PMWednesday, 1100 AM 430 PMThursday, 1030
AM 200 PMShow floor Booth 1326 Oracle AS
Meet the Portal Guru Marco TilliTuesday, 330
PM Guru Lounge Portal PartnersOracle
Application Server Partner Pavilion Booth 710
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Reminder please complete the OracleWorld
online session surveyThank you.
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A
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