Title: Nicole Kronenberger: Red Bull Global Graduate Program
1Who Is Nicole Kronenberger
2Im 21 years old and living here
while studying marketing here
3but come December of 2011 Ill have my
and Ill be ready to take on my next challenge!
4Why am I the BEST candidate for this position
at SCMT/Red Bull
5Bachelors Degree in Business
- December 2011
- Bachelor of Business Administration in Marketing
- Current GPA 3.42/4.00
- GSU Foundation Scholar
- HOPE Scholarship recipient
- Deans List for multiple semesters
6Education in Marketing Salesand Management
- Marketing major
- Relevant Coursework
- Services Marketing
- Buyer Behavior
- Principles of Retailing
- Professional Selling
- International Marketing
- Management Organizational Behavior
7Experience in Marketing Salesand Management
- Served as a Marketing Ambassador at Urban
Enterprises for 3 years - Managed a team of 10 interns for a group
internship at CouponConnex - Completed a sales internship finishing at over
150 of expected quota of discount cards and
closed fundraising campaigns
8Work Experience inFood/Beverage Industry
- 5 years food service work experience
- Worked closely with Firefly Vodka to become a
corporate sponsor of a fraternal event - Collaborated with local bar owners to organize a
pub crawl for charity - Experience cocktail waitressing in an upscale
bar/club environment
9Strong Project Management
- Chosen among 100 fraternity members by president
of organization to manage annual group internship - Lead group internship team to reach and exceed
all sales quotas - Successfully assisted in organizing a pub crawl
for charity working with 25 bars/restaurants and
selling over 1500 event t-shirts
10Strong Planning Skills
- Single-handedly organized a professional
development retreat weekend for 75 business
students - Developed a new financial system and budget for
UGAs Annual Sales Competition with more than
50000 in donations - Created annual budget for Pi Sigma Epsilons
Gamma chapter
11Strong Communication Collaboration Skills
- Extensive public speaking experience
- Excelled in professional selling and group
communication classes - Collaborated with local and national businesses
to obtain corporate sponsorships for marketing
fraternity - Worked closely with various area businesses to
improve their marketing strategy/earning potential
12MS Excel Powerpoint Skills
- 10 years experience with both programs
- Consistently received high grades in all computer
applications classes - Was an IT major for 1.5 years
- Relevant coursework
- MS Applications
- Management Information Systems
- IT Principles Logistics
13As the Management Trainee Event Marketer the
majority of my time would be spent
14Leading the marketing production of Red Bulls
Festival endeavor
- Why I would excel in this category
- Extensive experience planning and marketing
beverage-industry related events - Successfully assisted in turning out a 4000
profit from a 2 night pub crawl in a college town - Collaborated with Firefly Vodka in sponsoring
marketing fraternity event - Assisted local Mexican restaurant in planning
their grand re-opening sponsored by Patrón
15Contributing to the business plan partnership
model execution
- Why I would excel in this category
- Educational experience in creating 50 page
business plans for class credit - Created organized and modified all financial
plans for marketing organization - Assisted PSE Gamma chapter in becoming a
recognized professional organization in the
Athens GA community and joining the Chamber of
Commerce
16Acting as a liaison between Red Bull key vendors
- Why I would excel in this category
- Prompt professional and energetic in all of my
correspondence - Served as a liaison between Pi Sigma Epsilon and
various local businesses in order to create
mutually beneficial partnerships - Experience as a marketing ambassador means that I
have been the face of Ford the Atlanta
Falcons the Simon Mall Group SunTrust The High
Museum of Art etc.
17Seeking revenue generating cost saving
components
- Why I would excel in this category
- Elected as Vice President of Finance for an
organization with 100 members - Analyzed previous budgets to cut out excess costs
and increase our profitability - Managed PSEs Gamma chapters largest budget to
date - Finished the calendar year with the largest
percentage of profit the chapter has ever seen
18Creating a one-of-a-kind festival with current
market expectations in mind
- Why I would excel in this category
- Up to date with social media marketing trends
- Extensive event planning experience
- Perfectionist at heart who enjoys doing
everything to the best of her ability - Creative and open-minded to new ideas
- Enjoys being unique and completing tasks in new
unexpected ways
19Creating new marketing/activation outlets
partnership opportunities and content
distribution plans
- Why I would excel in this category
- 3 years of experience in creating and employing
new effective marketing outlets - Previously very successful in obtaining
partnerships and corporate sponsorships for large
events - Social media enthusiast who understands the need
for and value of organic viral and paid content
distribution
20I am confident in my ability to excel in the
Management Trainee Event Marketer position and I
look forward to the opportunity to join your team!
