Discovering Customer Needs Through Research - PowerPoint PPT Presentation

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Discovering Customer Needs Through Research

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Barclays case study - ISM3004 – PowerPoint PPT presentation

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Title: Discovering Customer Needs Through Research


1
  • Discovering Customer Needs Through Research

2
KEY POINTS OF WHO WE ARE
  • 300 years of experience
  • Global bank
  • Branches in 56 countries
  • Over 48 million clientele

3
KNOWING OUR MARKETS
4
CURRENT MARKET RESEARCH
  • Targeted Audience
  • Student population
  • Long-term Relationships
  • Understanding Needs Through Research
  • Quantitative vs. Qualitative Research
  • Primary vs. Secondary Research.

5
UNDERSTANDING THE RESEARCH
  • What were the results?
  • Addressing strengths, weaknesses, priorities, and
    concerns
  • What to do next after the results are in?
  • Propositions
  • Incentives

6
EX. OF STUDENTS MARKET
  • Different forms of credit
  • High-tech wants
  • Various accounts
  • Incentives expected

7
IMPLEMENTATION OF OUR NEW PROPOSITION
  • No monthly fee for student accounts
  • Interest-free overdraft protection
  • Mobile Banking
  • Network of local branches for ease of access to
    accounts

8
FURTHER MARKETING
  • Word-of-Mouth
  • Promotional Literature
  • Online Advertising
  • Direct Mail

9
CONCLUSION
  • The Importance Of Market Research
  • Increased Results
  • Future Development for the Bank Itself
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