How Social Media Management Helps Businesses

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Title: How Social Media Management Helps Businesses

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What is social media management and how can it help businesses? Social Media enables people to advocate for your business through compelling content. Through social media channels such as a blog, Facebook, Twitter and other outlets, businesses can listen to what people are saying and then being able to respond which gives businesses a tremendous amount of credibility and loyalty with customers. Social media management helps businesses grow their traffic by distributing content, growing links to a company’s website, manage a business’s reputation and branding, acquire email addresses and increase their fan base just to name a few. Social media creates opportunities for lead generation and ultimately grows a company’s revenue. – PowerPoint PPT presentation

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Updated: 7 December 2010

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Subcategory:Medicine, Science & Technology

Tags: buzz_mouth | social_media_management | how_social_media_helps_businesses | social_media_strategy | social_media_tactics

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Aaron Bare

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Transcript and Presenter's Notes

Title: How Social Media Management Helps Businesses

1
By Aaron Bare
2
Social Media is Local and Global
3
90 Trillion
The number of emails sent on the Internet in
2009.
Source Jess3
4
500 Million Active Facebook Users
Source Tech Herald
Photo Credit Oversocialized
5
126 Million
The number of blogs on the Internet.
Source Jess3
6
10 Billion Tweets Sent on Twitter Since 2006
Source Mashable
Photo Credit Rosaura Ochoa
7
2 Billion Videos Are Streamed Each Day On
YouTube
Photo Credit jonsson
Source Techcrunch
8
What Is a Social Media Strategy
9
Social Media Enables Others to Advocate for
Your Business Through Compelling Content
Image credit Ian Sane
10
Social Media is Like a Cocktail Party Listen
Then Respond
Photo Credit The Dana Files
11
Listen and Respond
12
Links are the Currency of the Social Web
13
Publish and Broadcast
14
Social Media Monitoring Collects Online Mentions
for Measurement and Response
Image Credit Suchitra Prints
15
Connect
16
Company Blogs are Digital Publications that
Allow Public Responses
Photo Credit kevindooley
17
Create viral loops
18
(No Transcript)
19
Facebook is a social network that connects
people personally and professionally through
connections messages photos videos.
Photo Credit Marvin Kuo
20
Facebook Fan Pages Let Businesses Interact with
Customers and Prospects
21
Facebook Social Applets drive results and traffic
22
Twitter is like a Text Message with a BCC To
The World
Photo Credit ydhsu
23
Businesses Use Twitter to Converse with
Prospects Provide Customer Service and Drive
Website Traffic.
24
Mobile Marketing
25
Social Media Can Drive Leads and Customers
Photo Credit PhotoDu.de
26
Microsites Landing Page convert Social Media
27
(No Transcript)
28
(No Transcript)
29
Traffic Growth
30
Content Distribution
31
Reputation Management
32
Email Acquisition
33
Lead Generation
34
Online Branding
35
Revenue Growth
36
April 2010 Social Empire Monthly Report
1344 Friends
998 email subscribers
24 top keywords
42 feeds
233 Followers
244 top keywords
998 forwards
533 Friends
12 top keywords
2345 Connections
15768 Views
22 diggs
83 blog post
334 bookmarks
23 photos
19998 monthly website traffic
145 brand mentions pr weight 45300
232567 online revenue
Results focused
37
Our Digital Media Offerings

Campaign Management manage online projects
Content Management observe contribute publish
and manage content
Link Management grow links
Reputation/Brand Management manage your brand
Influencer Management connect with key
influencers/advocates and create common purpose
Conversation Management from listen to engage
to lead the conversation
Network Management manage your networks (brand
outpost)
Fan/Follower Management manage networks
Policy Management manage company interactions
Digital Applications iPhone Facebook and other
applications.
Interactive websites micro-sites and landing
pages.