Title: Create A Cadre of Experts to Win the Issues Wars
1Create A Cadre of Experts to Win the Issues Wars
- Allen S. Hepner
- Senior Vice President
- Issue Dynamics, Inc
2ISSUE DYNAMICS, INC.
- WASHINGTON, DC., BASED PA FIRM
- 20TH YR - CONNECT VOICES 4 ACTION
- MOVE ISSUES FOR CLIENT SUCCESS
- STRATEGIC ADVICE
- RELATIONSHIP BROKER
- STRATEGIC INTERNET SERVICES
- IM RESEARCH
3BUILD PROTECT BRAND
4(No Transcript)
5AS IN POLITICS
- REACTIVE DEALING W CRISIS -HOW TO NEUTRALIZE
THE NEGATIVE - PROACTIVE SEED THE DEBATE-DEFINE TERMS BEFORE
OTHERS DO
6HOW ORGANIZATIONS AFFECT CHANGE
7CREDIBILITY
8THINK TANK DEFINED
- From Wikipedia
- A think tank is a research institute or other
organization providing advice and ideas on
problems of policy, commerce, and military
interest, and are often associated with military
laboratories, corporations, academia, or other
institutions. Usually this term refers
specifically to organizations which support
multi-disciplinary theorists and intellectuals
who endeavor to produce analysis or policy
recommendations.
91500 THINK TANKS IN U.S.
10STATE TANKS AND EXPERTS
Mackinac Center for Public Policy Center of the
American Experiment American Business Frank
Hawkins Kenan Institute of Private
Enterprise John Locke Foundation Research
Triangle Institute RTI The Consensus Council,
Inc. The Buckeye Institute for Public Policy
Solutions Oklahoma Council of Public Affairs
Cascade Policy Institute Oregon Center for Public
Policy Allegheny Institute The Keystone Research
Center IC2 Institute Institute for Policy
Innovation National Center for Policy
Analysis The Ethan Allen Institute Discovery
Institute
Goldwater Institute California Budget Project
(CBP) Computer Professionals for Social
Responsibility Electronic Frontier
Foundation Global Futures Institute for Global
Communications Institute for the Future
(IFTF) Milken Institute Pacific Research
Institute Reason Foundation Independence
Institute International Research Center for
Energy and Economic Development (ICEED) The
Bighorn Center for Public Policy James Madison
Institute The Georgia Public Policy
Foundation Heartland Institute MassINC Beacon
Hill Institute Pioneer Institute for Public
Policy Research
11THINK TANK
- TO EDUCATE, INFORM, ADVOCATE
12(No Transcript)
13MEDIA SUCCESS SPREADING THE MESSAGE IN NATIONAL
OUTLETS
14NEXTGEN THINK TANK DEFINED
- VIRTUAL ONLINE, ANYWHERE, EVERYWHERE
- SUBJECT SPECIFIC
- HIGH SPEED, RAPID RESPONSE
- RELATIVELY LOW COST
- NATIONAL NETWORK OF EXPERTS
- PREFERENCE FOR PARTNERING
- FOCUS ON EARNED MEDIA
15NEXTGEN THINK TANK
- IDENTIFY EMERGING ISSUES
- RESPOND/PROMOTE ISSUE
- AFFECT KEY INFLUENTIALS
- INFLUENCE POLICY OUTCOME
16(No Transcript)
17(No Transcript)
18NEXTGEN RANGE OF TACTICS
19- CASE STUDY 1
- SITUATION REACTING TO A DISRUPTIVE FORCE
- ISSUE DEC. 2003 VOIP MARKET ENTRY
- OBJECTIVES - DEVELOP CLEAR NATL REG
FRAMEWORK- SUBJECT VOIP TO CERTAIN TELEPHONY
RULES- REGULATE ALL PROVIDERS EQUALLYTACTICS
- COMPENDIUM AUTHOR REPORT - - TELENEWS EVENT MEDIA PUSH
- - LATER NMRC PEW INTERNET VOIP CONSUMER SURVEY
- The Future of Internet Phone Calling
- Regulatory Imperatives to Protect the Promise of
VoIP for Industry and Consumers
20RESULTS GETTING THE MESSAGE OUT TO TELECOM
TRADES AND FCC
- Business Week Online - For Whom the VoIP Bell
Tolls Failure to quickly respond to Internet
telephony's rising popularity -- at home and at
work -- could cost incumbent telcos plenty - Multichannel News - States Wrestle With VoIP
Approaches As Cable Ops and Others Jump Into New
Phone Frontier, Regulators Eye Turf Defenses - St. Louis Post-Dispatch Phone Call To The
Future - Communications Daily Academics Call For Clear
National Regulatory Structure on VoIP - PC World - Feds Consider Regulating
VoIPTelephony Online - Minimal regulation
crucial to VoIP success in the U.S., report says
21- CASE STUDY 2
- SITUATION CRISIS MANAGEMENT SEEDING THE
DEBATE - ISSUE WORLDCOM DECARES BANKRUPTCY, JULY 2002
- OBJECTIVES
- HIGHLIGHT WORLDCOM CRIMINAL ENTERPRISE
- CONVEY IMPACT ON TELECOM MARKET PUBLIC
- SEED WORLDCOM USE OF BANKRUPTCY AS COMPETITIVE
ADVANTAGE - TACTICS
- SEPT 2002, NPC PANEL W/ HILL STAFF, BANKRUPTCY,
AND INDUSTRY EXPERTS - JAN 2003, NMRC HERITAGE FOUNDATION JOINT EVENT
Retoothing the Tiger Restoring Confidence in the
Securities and Exchange Commission w Rep. Michael
Oxley (R-OH), James K. Glassman, AEI and
TechCentralStation, and Professor Lawrence
Mitchell, George Washington University Law School.
22RESULTS CREATING BUZZ ON THE HILL WALL STREET
- C-SPAN COVERAGE
- HERITAGE, AEI, TECHCENTRALSTATION FEATURE THE
EVENT TO THEIR AUDIENCES - WALL STREET PRESENT NEW IDEAS TO FINANCIAL
DECISIONMAKERS
23SIX STEPS TO DEVELOP YOUR OWN NEXTGEN TANK
- DEDICATE IM RESOURCES
- CREATE FORMAL OR INFORMAL ENTITY - OFFSHOOT
EXISTING IM FUNCTION - 501 c 3 OR NOT - DEVELOP NEW WEB DESTINATION - ADVOCACY
TECHNOLOGY - POLICY BOARD - MEDIA COMPONENT
24SIX STEPS CONTINUED. . .
- IDENTIFY SUBJECT EXPERTS BUILD RELATIONSHIPS
- STRINGER NETWORK
- DRIVEN BY ISSUE, NOT PERSONALITY
- DEVELOP ISSUE NETWORK, BRING TOGETHER EXPERTS
MEDIA INTERESTS - INTEGRATE WITH CORE MEDIA FUNCTIONS
-
25LESSONS LEARNED
- PROMOTE TRANSPARENCY
- ENCOURAGE DIVERSITY OF OPINION, BY REGION,
POLITICAL PERSUASION - PARTNER WITH LEADING TANKS EXPERTS FOR
ADDITIONAL REACH, CREDIBILITY - PUBLISH KNOWN UNKNOWN AUTHORS
- BUILD EMERGING ISSUES CAPACITY