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Create A Cadre of Experts to Win the Issues Wars

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A think tank is a research institute or other organization providing advice and ... and Professor Lawrence Mitchell, George Washington University Law School. ... – PowerPoint PPT presentation

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Title: Create A Cadre of Experts to Win the Issues Wars


1
Create A Cadre of Experts to Win the Issues Wars
  • Allen S. Hepner
  • Senior Vice President
  • Issue Dynamics, Inc

2
ISSUE DYNAMICS, INC.
  • WASHINGTON, DC., BASED PA FIRM
  • 20TH YR - CONNECT VOICES 4 ACTION
  • MOVE ISSUES FOR CLIENT SUCCESS
  • STRATEGIC ADVICE
  • RELATIONSHIP BROKER
  • STRATEGIC INTERNET SERVICES
  • IM RESEARCH

3
BUILD PROTECT BRAND
4
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5
AS IN POLITICS
  • REACTIVE DEALING W CRISIS -HOW TO NEUTRALIZE
    THE NEGATIVE
  • PROACTIVE SEED THE DEBATE-DEFINE TERMS BEFORE
    OTHERS DO

6
HOW ORGANIZATIONS AFFECT CHANGE
7
CREDIBILITY
8
THINK TANK DEFINED
  • From Wikipedia
  • A think tank is a research institute or other
    organization providing advice and ideas on
    problems of policy, commerce, and military
    interest, and are often associated with military
    laboratories, corporations, academia, or other
    institutions. Usually this term refers
    specifically to organizations which support
    multi-disciplinary theorists and intellectuals
    who endeavor to produce analysis or policy
    recommendations.

9
1500 THINK TANKS IN U.S.
10
STATE TANKS AND EXPERTS
Mackinac Center for Public Policy Center of the
American Experiment American Business Frank
Hawkins Kenan Institute of Private
Enterprise John Locke Foundation Research
Triangle Institute RTI The Consensus Council,
Inc. The Buckeye Institute for Public Policy
Solutions Oklahoma Council of Public Affairs
Cascade Policy Institute Oregon Center for Public
Policy Allegheny Institute The Keystone Research
Center IC2 Institute Institute for Policy
Innovation National Center for Policy
Analysis The Ethan Allen Institute Discovery
Institute
Goldwater Institute California Budget Project
(CBP) Computer Professionals for Social
Responsibility Electronic Frontier
Foundation Global Futures Institute for Global
Communications Institute for the Future
(IFTF) Milken Institute Pacific Research
Institute Reason Foundation Independence
Institute International Research Center for
Energy and Economic Development (ICEED) The
Bighorn Center for Public Policy James Madison
Institute The Georgia Public Policy
Foundation Heartland Institute MassINC Beacon
Hill Institute Pioneer Institute for Public
Policy Research
11
THINK TANK
  • TO EDUCATE, INFORM, ADVOCATE

12
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13
MEDIA SUCCESS SPREADING THE MESSAGE IN NATIONAL
OUTLETS
14
NEXTGEN THINK TANK DEFINED
  • VIRTUAL ONLINE, ANYWHERE, EVERYWHERE
  • SUBJECT SPECIFIC
  • HIGH SPEED, RAPID RESPONSE
  • RELATIVELY LOW COST
  • NATIONAL NETWORK OF EXPERTS
  • PREFERENCE FOR PARTNERING
  • FOCUS ON EARNED MEDIA

15
NEXTGEN THINK TANK
  • IDENTIFY EMERGING ISSUES
  • RESPOND/PROMOTE ISSUE
  • AFFECT KEY INFLUENTIALS
  • INFLUENCE POLICY OUTCOME

16
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18
NEXTGEN RANGE OF TACTICS
19
  • CASE STUDY 1
  • SITUATION REACTING TO A DISRUPTIVE FORCE
  • ISSUE DEC. 2003 VOIP MARKET ENTRY
  • OBJECTIVES - DEVELOP CLEAR NATL REG
    FRAMEWORK- SUBJECT VOIP TO CERTAIN TELEPHONY
    RULES- REGULATE ALL PROVIDERS EQUALLYTACTICS
    - COMPENDIUM AUTHOR REPORT
  • - TELENEWS EVENT MEDIA PUSH
  • - LATER NMRC PEW INTERNET VOIP CONSUMER SURVEY
  • The Future of Internet Phone Calling
  • Regulatory Imperatives to Protect the Promise of
    VoIP for Industry and Consumers

20
RESULTS GETTING THE MESSAGE OUT TO TELECOM
TRADES AND FCC
  • Business Week Online - For Whom the VoIP Bell
    Tolls Failure to quickly respond to Internet
    telephony's rising popularity -- at home and at
    work -- could cost incumbent telcos plenty
  • Multichannel News - States Wrestle With VoIP
    Approaches As Cable Ops and Others Jump Into New
    Phone Frontier, Regulators Eye Turf Defenses
  • St. Louis Post-Dispatch Phone Call To The
    Future
  • Communications Daily Academics Call For Clear
    National Regulatory Structure on VoIP
  • PC World - Feds Consider Regulating
    VoIPTelephony Online - Minimal regulation
    crucial to VoIP success in the U.S., report says

21
  • CASE STUDY 2
  • SITUATION CRISIS MANAGEMENT SEEDING THE
    DEBATE
  • ISSUE WORLDCOM DECARES BANKRUPTCY, JULY 2002
  • OBJECTIVES
  • HIGHLIGHT WORLDCOM CRIMINAL ENTERPRISE
  • CONVEY IMPACT ON TELECOM MARKET PUBLIC
  • SEED WORLDCOM USE OF BANKRUPTCY AS COMPETITIVE
    ADVANTAGE
  • TACTICS
  • SEPT 2002, NPC PANEL W/ HILL STAFF, BANKRUPTCY,
    AND INDUSTRY EXPERTS
  • JAN 2003, NMRC HERITAGE FOUNDATION JOINT EVENT

Retoothing the Tiger Restoring Confidence in the
Securities and Exchange Commission w Rep. Michael
Oxley (R-OH), James K. Glassman, AEI and
TechCentralStation, and Professor Lawrence
Mitchell, George Washington University Law School.
22
RESULTS CREATING BUZZ ON THE HILL WALL STREET
  • C-SPAN COVERAGE
  • HERITAGE, AEI, TECHCENTRALSTATION FEATURE THE
    EVENT TO THEIR AUDIENCES
  • WALL STREET PRESENT NEW IDEAS TO FINANCIAL
    DECISIONMAKERS

23
SIX STEPS TO DEVELOP YOUR OWN NEXTGEN TANK
  • DEDICATE IM RESOURCES
  • CREATE FORMAL OR INFORMAL ENTITY - OFFSHOOT
    EXISTING IM FUNCTION - 501 c 3 OR NOT
  • DEVELOP NEW WEB DESTINATION - ADVOCACY
    TECHNOLOGY - POLICY BOARD - MEDIA COMPONENT

24
SIX STEPS CONTINUED. . .
  • IDENTIFY SUBJECT EXPERTS BUILD RELATIONSHIPS
  • STRINGER NETWORK
  • DRIVEN BY ISSUE, NOT PERSONALITY
  • DEVELOP ISSUE NETWORK, BRING TOGETHER EXPERTS
    MEDIA INTERESTS
  • INTEGRATE WITH CORE MEDIA FUNCTIONS

25
LESSONS LEARNED
  • PROMOTE TRANSPARENCY
  • ENCOURAGE DIVERSITY OF OPINION, BY REGION,
    POLITICAL PERSUASION
  • PARTNER WITH LEADING TANKS EXPERTS FOR
    ADDITIONAL REACH, CREDIBILITY
  • PUBLISH KNOWN UNKNOWN AUTHORS
  • BUILD EMERGING ISSUES CAPACITY
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