WESTJET A Company Market Report

1
WESTJET A Company Market Report

• Presented By
• Erika Waller Eric Fardy
• Sarah Cox Andrew Hind

2
The Boarder Environment

• The Domestic Economy
• Positive GDP
• Increased Profitability
• The Domestic Government
• Effective Deregulation Lower Barrier of Entry
• New Regulation Healthy Competitive Environment
  

3
The Boarder Environment

• Natural Forces
• Pandemics
• Unpredictable Weather

4
The Market Place
5
The Market Place
6
The Organization

• Goal
• To eventually become one of the five most
  successful international airlines in the world
• Strategy
• Offer travellers a high value product through
  prudent cost controls, while offering low fairs

7
The Organization

• Ways to achieve goal
• Increase number of WestJet planes
• Increase the route network and frequency
• Make sure prices stay low especially because
  there are only two product suppliers
• Maintain customer service

8
Conclusion