NHK TV Screen Image

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NHK TV Screen Image
showing Seismic Intensity by Miyagi-ken
Earthquake on 26 July 2003
within 5 minutes after the Earthquake
with/without Tsunami Warnings
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NHK How we respond?

• Breaking News
• Using all Media (8 Domestic Channels)
• 1) Computerized Screen
• 2) Automatic generated scripts
• 3) 450 Robot cameras nationwide
• 4) Helicopters

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NHKs Preparations

• Plan/Manual to respond efficiently
• for all types of disasters
• Regular Drills
• (ALL divisions)
• Regular close contact
• JMA and other authorities
• hot line other multiple communication line

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Ratings surge
Jul.26/2003 713 am Magnitude 6.4 Seismic
Intensity 6 plus
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WHY BROADCASTING??Useful tool to convey vital
information

• WIDE REACHABILITY
• Television/ Radio per household/
  community
• SPEED
• Allow people to respond
• LIVE
• Update latest information
• Education
• Visual Audio material
• Enhance awareness and preparedness

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To Minimize damage

• BROADCASTERS
• Ready and effective tool to convey information to
  the people on last one mile
• Broadcasters can contribute minimizing impact of
  natural disasters PROVIDED
• Quick and accurate information
• could be attained from authorities
• Collaboration is Mandatory!

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PREPARING FOR TSUNAMI AND OTHER DISASTERS

• EDUCATIONAL PROGRAMMES
• A Reminder
• MEMORIAL DOCUMENTARIES
• CLIPS/ MATERIALS FOR SCHOOL
• CLIPS/ MATERIALS FOR COMMUNITY
• CLIPS/ MATERIALS FOR FAMILIES
• EVENTS

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NHKs International Contributions

• Distributing NHKs productions on tsunami and
  other natural disasters
• ABU workshops
• sharing lessons NHK learned from the past
  experiences
  

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Distributing Programs

?Documentaries on Tsunamis ? 30-second
programs on the nature of earthquakes and
tsunami ?Promoting co-productions for
commemorative day of Tsunamis
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Visuals on preventing Disasters

• earthquakes, tsunamis, floods, landslide,
  typhoons, volcanic
• eruptions and others
• 1)mechanism by CG
• 2)real image of damage
• 3)how we can mitigate the danger