BECKS

1
BECKS READY TO GRILL GRILLING ESSENTIALS
CROSS MERCH OFFER
Offer Description
Point of Sale
Promo Valid May 1 - August 31, 2009 Display
Target Primary and Secondary Beer Locations
Save Up To 15.00 via Mail-in Rebate on
Grilling Essentials! Beer Purchase Required
Save 15.00 via MIR off the purchase of summer
grilling products with the purchase of one (1)
Becks family 6-pack or larger. Purchase price
of grilling items must exceed 15.00. Valid In
AK, AZ, CA, CO, DC, DE, FL, GA, IA, ID, IL, KS,
MD, MI, MS, MT, ND, NE, NH, NM, NV, OH, OK, PA,
SC, TN, VT, WA, WI, WY No Beer Purchase
Required Save 10.00 via MIR off the purchase
of summer grilling products. Purchase price of
grilling items must exceed 10.00. Valid In AL,
AR, CT, HI, KY, MA, ME, MN, MO, NC, NJ, NY, RI,
SD, UT, VA, WV Consumer offer not available in
the states of IN, LA, OR and TX. Summer
grilling products include Grocery (offer
available via tear pad) seafood, steak,
charcoal, ice, grilling utensils (lighters),
paper ware Non-grocery (offered via neck hanger)
charcoal, ice, grilling utensils (lighters),
paper ware

• MIR coupon offer vehicles
• Grocery coupon offered via tear pad
• Non-grocery coupon offered via neck hanger

Display / Categories

• Cross Merch Display Items
• Grocery seafood, steak, charcoal, ice, grilling
  utensils (lighters), paper ware
• Non-grocery charcoal, ice, grilling utensils
  (lighters), paper ware

Key to Success Build Becks family displays in
grilling areas throughout the store
Mail-in Rebate Offer Valid Start Date May 1,
2009
Channels All Channels