Protecting, Promotion, and Support of Optimal IYCF

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Protecting, Promotion, and Support of Optimal IYCF
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Constraints

• Pre emergency preparedness absence
• Lack of emergency preparedness (Action Plan
• Lack of policy covering infant feeding in
  emergency
• Lack of coordination mechanism
• Negative media messages
• Staff turnover (health/NGOs/Media) non
  institutionalisation of IYCF
• Lack of policy awareness

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Propose Solution

• Normal PPS basis institutionalisation of IYCF
• Government/Agencies allign policies reflecting
  emergency needs
• Awareness and internalisation
• Implementation strategy must include all PPS
  concurrent
• PPS
• Control BMS distribution
• Strengthening education formulate key messages
  relevant to emergency challenges
• Coordination Plan (cluster)
• Strengthen support services (clean and safe
  water, and nutrition for women, spaces/support on
  BF)

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Key Messages

• Formula is dangerous
• You can breastfeed with support
• Exclusive breastfeeding for 6 months
• Locally appropriate messages about complimentary
  feeding
• Appropriate/sensitive mechanism is very
  important message about relactation
• You can increase your milk supply
• Relevant elaborations continued breastfeeding
  for 24 months and complementary feeding

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Protection

• Means
• Control of BMS distribution
• Advocacy to Government, Donors, Health workers,
  and disaster response team

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Promotion

• Means
• Education to community, media on IYCF

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Support

• Means
• Peer counsellors
• Community support group
• Private place for breastfeeding
• Adequate to eat and feeding