Mark Rodwell, CEO, Glasgow Prestwick Airport

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• Mark Rodwell, CEO, Glasgow Prestwick Airport
• Ayrshire Golf Tourism Forum, 26/06/07

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Ayrshire Golf Tourism The Future?

• Introduction to
• Glasgow Prestwick Airport is located 32 miles
  south of Glasgow city centre
  
• The airport sits on a 340 hectare site just north
  of Prestwick
  
• Offers 26 scheduled services to European
  destinations
  
• Handles approximately 2.5 million passengers per
  year
  

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Ayrshire Golf Tourism The Future?

• Ryanairs presence alone is worth around 35
  million to the Ayrshire economy from inbound
  visitors
  
• This figure rises to 60 million for the Greater
  Glasgow and Clyde Valley area
  
• Visitor expenditure doubled between 2002/03 and
  2005/06

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Ayrshire Golf Tourism The Future?

• Number of passengers (return trips) and net flow
  Oct 2005 Sept 2006
  
• return flights of visitors no of visitors
• Pisa 36,830 21 7,734
• Girona 56,778 18 10,220
• Lubeck 20,267 57 11,552
• Krakow 22,360 55 12,298
• Rome (Ciampino) 51,303 25 12,826
• Niederrhein 31,724 55 17,448
• Bergamo 52,194 40 20,878
• Oslo (Torp) 34,619 66 22,849
• Goteborg (Save) 33,979 68 23,106
• Shannon 45,269 52 23,540
• Charleroi 50,736 49 24,861
• Stockholm (Skavsta) 36,183 69 24,966
• Bournemouth 46,548 68 31,653
• Frankfurt (Hahn) 46,183 83 38,332

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Ayrshire Golf Tourism The Future?

• GPAs inbound market has shown steady development
  in recent years, with Germany and Scandinavia
  particularly notable for strong inbound loads and
  a passion for golf
• Ayrshire has some of the worlds most famous golf
  courses
  
• GPA provides a fast, efficient and friendly
  service for passengers, excellent transport links
  and access to local accommodation
  
• an ideal combination!

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Ayrshire Golf Tourism The Future?
Main purpose of current trip
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Ayrshire Golf Tourism The Future?

• The graph on the previous page shows that
  business travellers and people visiting friends
  and family account for more than half of GPAs
  passengers (55)
• It is important to target these different markets
  to boost golf tourism in Ayrshire people
  visiting for other reasons can be persuaded to
  play a round of golf

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Ayrshire Golf Tourism The Future?
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Ayrshire Golf Tourism The Future?

• Scotland attracts a high volume of repeat
  visitors but while it is not difficult to
  persuade people to return, we must do more to
  attract first time visitors
• First time visitors who play golf can be given
  incentives to return i.e. voucher for money off a
  round of golf/equipment etc
  
• The figures also show that while a large
  percentage become regular visitors (5 visits) a
  much smaller number return only a handful of
  times

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Ayrshire Golf Tourism The Future?
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Ayrshire Golf Tourism The Future?

• Half of GPAs inbound market ends up in Glasgow
  and the Clyde Valley area
  
• However repeat visitors to Scotland are more
  likely to stay in Ayrshire
  
• It is important to demonstrate to visitors why
  they should choose Ayrshire, even if they do not
  have the time or inclination during their current
  visit

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Ayrshire Golf Tourism The Future?
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Ayrshire Golf Tourism The Future?

• As shown, golf makes up only a small percentage
  of visitor activity
  
• However as a specialised market, golf remains a
  crucial factor in attracting visitors,
  particularly those with high disposable income,
  to Ayrshire
• The popularity of leisure shopping, castles,
  museums, hillwalking etc demonstrates the merit
  of selling golf in a package along with these
  activities

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Ayrshire Golf Tourism The Future?

• Summary
• GPA is crucial for Ayrshires golf tourism
  product to prosper
  
• It is important to attract first time visitors as
  many will return more than once
  
• GPA/tourism/enterprise organisations must work
  together in domestic and foreign markets to
  ensure Ayrshires golf product retains a high
  profile