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Strategic Brand Management - PowerPoint PPT Presentation

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Title:

Strategic Brand Management

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Strategic Brand Management --A distinguishing name and/or symbol to identify and ... Branding: e.g. Manufacturer--DuPont, Intel, Retailer--Wal-Mart, Rite-Aid ... – PowerPoint PPT presentation

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Slides: 14
Provided by: elibroad
Learn more at: http://www.cob.unt.edu
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