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Strategic Brand Management - PowerPoint PPT Presentation

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Strategic Brand Management


Strategic Brand Management --A distinguishing name and/or symbol to identify and ... Branding: e.g. Manufacturer--DuPont, Intel, Retailer--Wal-Mart, Rite-Aid ... – PowerPoint PPT presentation

Number of Views:1157
Avg rating:3.0/5.0
Date added: 7 August 2009
Slides: 14
Added by: Username withheld or not provided
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