How to Get The Job or Internship You Want

1
How to Get The Job or Internship You Want

• H. Dean Bunnell/NSLS Advisor

2
Taking The Curve 2 Manager Approach

• What Is Your Goal?
• Knowing The Terrain
• Scanning Your Environment
• Crafting A Strategy
• Implementing Your Strategy
• Measuring And Evaluating Results
• Vectoring As Required

3
(No Transcript)
4
The IndustryThe New Employee Pool
You Are Here
5
Your Five Forces

• Buyers
• Employers
• Suppliers To The New Employment Pool
• Universities
• Substitutes
• Experienced Employees - Other Companies/Downsizing
  
• People Getting Out Of The Military
• Job Out-Sourcing
• New Entrants
• eUniversities
• Tech Schools

6
The Competitive Environment

• Analyze It...

7
The Competitive Rivalry
8
Facts - The Job Market Today

• Since 9-11 And Given All Of The Downsizing
  There Are Well Over 3,000,000 More People In The
  Job Market
• And They Have Experience
• Your Are Not The Only Person Graduating Soon
• Competition Is At An All Time High

9
What Displaced Employees Want To Do To You
The Displaced Employee
They Are After The Same Jobs You Are And They
Have Experience
You
10
YOU, Inc.

• You Have Looked At The Industry Environment
• Now Take A Look At Yourself

11
SWOT You Inc.

• Do A SWOT Of Yourself
• What Are Your Strengths Weaknesses?
• What Is The Best Way To
• Maximize Your Strengths
• Minimize Your Weaknesses
• How Do You Maximize The Opportunities You See?
• How Do You Minimize The Threats You Face?

12
Target Your Interests

• What Industries Or Business Areas?
• What Work Activities?
• What Kind Of Organization Do You Want To Go To
  Work For?
• Large - Small
• Non-Profit or For-Profit
• Location
• Domestic - Global
• ???

13
If You Dont Have A Goal You Will Definitely
Achieve It
Hit The Bulls-Eye Get The Job You Want!
Dont Be The Bulls-Eye I Just Want A Job Any
Job
14
Potential Employers Are Also Looking For You

• But Here Is What They See

15
Can They See You???
YOU
16
You Must Be Seen
17
(No Transcript)
18
How Do You Stand Out?

• Key Elements Of Your Strategy

19
Your Plan of Attack

• Write Target Your resume - Have Versions
• By Industries
• By Companies
• By Job Type
• Research Your Target
• Industry
• Company/Organization
• Position
• Differentiate Yourself
• Show Your Value-Adds

20
Your Resume Cover Letter

• You Must Target Your Industry, Business, Or
  Organization
• You Must Tell Them... Who You Are...
• You Must Tell Them What You Want To Do At
  Work
• You Must Tell Them How You Can Immediately
  Add Value To Their Company Or Organization

21
Your Resume...

• Have A Well Written Objective Statement
• Have A Value-Added Statement
• The 4 Second Rule
• REALITY - You Must Catch Their Attention In The
  First 1/3 Of The Page

22
A Sidebar - The 4 Second Rule
Your Resume
23
How It Works...
Your Resume
YOUR CHANCE TO CONNECT...
1/3 of page
The Readers Eye Motion
Reader Eye-Scan Takes 4 seconds
You Have 4 Seconds To Connect
24
Your Strategy- The Hook
Your Hook
Personal info, Objective, Value Added
Statement, and Work Experience...
NOW THEY WILL READTHE REST OF YOUR RESUME...
25
Resume Structure...

• Personal Contact Info
• Objective Statement With Value-Added Statement
• Work Experience
• Related Skills
• Education
• Other Activities
• Ref s Available By Request

Hmmmmmmm
26
The Objective Statement

• Seeking a challenging position in the _______
  industry/business/organization in/involving...
• Work task you like to do/??? - Marketing(?)
• Work task you like to do/??? - Financial
  Analysis(?)
• Work task you like to do/??? - Customer
  Service(?)

Then Skip One Line And Add
27
The Value Added Statement

• I can immediately add value to your, company,
  business, or organization by/because of my
• Skill/experience/??? - Strong planning skills
• Skill/experience/??? 3 years of retail
  management experience
• Skill/experience/??? - Was responsible for.

28
Work Experience

• Any And All Internships Included
• Differentiates You
• Shows You Are House-Broken...
• Show You Know How To Work
• Pushes You Down Their Learning Curve...
• Use Active Voice And Action Words...
• Hi-Light Other Relevant Skills Computer Related
  Other Languages etc etc

29
Education

• Sell Yourself And Your Education...
• Show Or Hi-Light Relevance
• Emphasize Specific Course Work(?)...
• Tailor To Business, Company, Industry...
• Show Your The Value-Adds
• Bullets Are Very Useful...

30
Other Relevant Activities

• Anything That Shows Your Value-Adds
• Anything That Shows/Demonstrates Your Ability To
  Manage Or Be Responsible
• Anything That Shows Initiative
• Anything That Shows Leadership
• Anything That Looks Like Work
• Build On Your Attributes
• Show Them Why They Need YOU...

31
References

• .Available By Request..
• Make Sure They Are Positive
• Let Them Know You Are Using Them
• Provide Them Info On The Company Or
  Organization You Are Interested In...No
  Surprises Let Them Know Who Will Be CallingAnd
  What The Opportunity Is Composed Of.

32
A Review - Resume Structure

• Personal Contact Information
• Objective With Value Added Statement
• Work Experience
• Related Skills
• Education
• Other Related Activities
• References

33
For Perspective, What Does A Generic Resume
Look Like?

• No Objective Sends the Message
• I dont know what I want to do
• or, I just want a job - any job
• or, I dont know who I am?
• or, maybe I am unsure of myself
• or, maybe I am not sure I want a job

34
Generic Resume Continued...

• Shows No Focus
• Lacks Confidence?
• Demonstrates Little Motivation
• Passive In Style
• LOWERS YOUR CHANCE OF GETTING THE JOB!

35
Generic Resume Continued...

• No Value Added Statement ?
• Am I valuable?
• Who knows?
• Maybe?
• Do I Have A Self Image Problem????
• LOWERS YOUR CHANCE OF GETTING A JOB!

36
Generic Resume Continued...

• Minimal Or No Work Experience ?
• You will have to teach me how to work
• My work skills are questionable
• I am not sure I know how to work
• LOWERS YOUR CHANCE OF GETTING A JOB!
• Thoughts On What To Do If You Do Not Have Any
  Work Experience...

37
Remember, A Generic Resume...

• Sends A Generic Message
• Shows No Focus, Motivation, Or Initiative
• Says You Are Average At Best In These Areas
• Does Not Differentiate You In Any Way
• Does Not Show You As A Person Or Individual
• Guarantees Your Resume Will Go Into The FILE
  PILE Never To Be Seen Again...

38
Your Cover Letter

• Focus On Your Target Industry/Company/Organizatio
  n
• State Your Objective
• Stress Interest In The Offering Entity.
• Bullet-tize Your Work Area Interests
• Make Your Value-Added Statement
• Bullet-tize Your Value-Adds

39
Implement Execute Your Plan

• Interviewing
• Follow-Up Letter/Note
• Follow-Up Activities The PITA Threshold
• Networking
• Stealth Jobs

40
Interviewing?
41
On Interviewing

• Do 6 Throw-Aways Before You Get Serious
• Get The Butterflies Out Learn To Relax...
• Practice Practice Practice
• Make Sure You Do Your Research Homework On The
  Company, Organization, And/Or Industry You Are
  Interested In
• Show Interest Ask Questions
• Body Language Appearance

42
The Finer Points of Interviewing(You Fill In The
Blanks...)

• If you look like a/an _____, people will treat
  you like a/an ______.
• If you act like a/an _____, people will treat you
  like a/an ______.
• If you talk like a/an _____, people will treat
  you like a/an ______.

43
Dos Donts

• Do Be Honest
• Dont Lie Or Conceal
• Do Watch For TRICK QUESTIONS
• Dont Be Passive
• Do Be Interested/Motivated/ Aggressive
• Dont Wait For Them To Follow Up With You
• Do Follow-Up Follow-Up Follow-Up

44
Dont Wait For Them To Follow Up With You

• Follow-Up Follow-Up Follow-Up

45
Following Up

• Send Personally Handwritten Thank You Cards
• Express Interest...
• Call And Follow-Up..etc etc etc etc
• Has The Job Been Filled Yet?
• Do You Need Any More Info?

46
Following Up

• I am really interested in - Stress Your
  Bullets...
• I can immediately add value to your - Stress
  Your Bullets...
• Go To Just Below Their PITA Threshold

47
A Sidebar - The PITA Factor...

• Pain In The A - -
• Value Added Skill-Set
• Everybody Has Both Factors
• The Best Case Is
• VASPITA
• Note The PITA Threshold

PITA THRESHOLD
48
PITA Contd...

• The Worst Case.
• VAS
• This Person Is A PITA
• Bad Points Outweigh Good Points...
• Not A Desirable Employee
• Needs To Go.

PITA THRESHOLD
49
How To Work A Job/Career Fair

• Dont Just Paper The Universe And Wait
• Research The Companies/Organizations There Do
  Your Homework
• Target Your Interests.
• How To Induce An On-The-Spot Interview
• Get All The Contact Names You Can
• Do Thank You Cards And Follow-Up etc etc etc.
• Ask For Referrals

50
Keep Track Of Your Activity

• Keep A Job Search Log
• Evaluate How You Did In Interviews
• Log Your Follow-Ups
• Keep Following Up
• Network Whenever Possible.
• Prospect for REFERALS

51
Going After Stealth Jobs

• Not All Jobs Are Posted
• Contact A Company You Are Interested In Even If
  They Are Not Posting Any Positions
• Often Jobs Are Created For The Right Person When
  They Come Along(Like You?)
• Ask For A Referral Do You Know Any Company
  That Might Be Looking For..

52
Measure/Track Your Strategy

• Is Your Strategy Working?
• Which Elements Are Working Well For You?
• Which Elements Are Not Working For You?
• Change Your Strategy As Necessary
• Keep Pushing
• Keep Following Up..

53
Why Get The Job You Really Want?

• 3 Out Of 4 People Do Not Like Their Job
• Of The 3 Population
• 80 Will Do Nothing To Change Their Situation
• Only 20 Will Do Something To Change
• Employees That Dont Like Their Job

54
The Job You Dont Like
55
(No Transcript)
56
In Summary.

• Be Aggressive Competitive
• Do not Give Up
• Keep Pushing To Get A Job You Are Really
  Interested In
• Remember, Every No Is One Step Closer To A
  Yes

57
Some Useful Tools For You

• Common Interview Questions
• Employer Questions
• Comp Pack Eval
• Evaluating Job Offers
• Interview Preparation
• Interview Evaluation
• Interview Follow Up

• Job Search Log
• Phone Call Log
• Receipt Of Resume
• Resume Action Words
• Resume Check List
• Example Resume With Objective And VAS

Support Docs Posted On The Web Site