MEHBOOB CHOWDHURY

1
Update on GSMA Activities Material Decisions of
Key Working Groups of GSMA Since October 2006

• MEHBOOB CHOWDHURY
• Chairman
• GSM Asia Pacific (GSMAP)

2
October 2006GSMA Announces Shortlist for the
First Asia Mobile Innovation Awards

• Asia Mobile Innovation Awards is a competition
  for young, small and start up companies across
  Asia that are developing technologies,
  applications and compelling content for the fast
  moving mobile space

• The six short-listed companies have been selected
  from more than 70 entries
• Each category has three nominations
• Category 1 - Innovative Mobile Application or
  Content
• GSTL (India) for Geneva NDIS - a disaster
  information dissemination system
• N2N Consulting for M-Bit Network - supports
  mobile media applications
• Microimage Ltd for localized messaging and
  content browsing
• Category 2 - Innovative Technology Development
• Open-Plug for ELIPS - claims to be the first open
  software framework designed for mobile phones
• Radius ED for Global 1 Number - a simple
  universal short code that lets mobile users
  access information from anywhere in the world
• Dialog-UOM Lab Microimage for GSM Devices for
  Early Warning (DEWN)

3
October 2006GSMA's Hubbing Program to Streamline
Global Delivery of SMS Messages

• Exchanging text messages across the world's 700
  GSM networks will become a reality following the
  successful completion of the second phase of the
  GSM Association's trials of a hub-based
  interoperability structure.

• First unveiled in February 2006
• The new hub-based structure will deliver major
  efficiencies to mobile operators by removing the
  need of bilateral inter-working agreements
• Operators will only have to connect once to a hub
  to reach all the other networks connected to that
  hub
• The second phase of the hubbing trial began in
  early September and involved 26 operators in more
  than 20 countries, spanning four continents

We are confident that the system will deliver
significant commercial and technical benefits for
the operator community, and improved service
levels for their customers. Alex Sinclair Chief
Technology Officer, GSMA
4
October 2006Instant Messages to Travel Across
Asian Mobile Networks

• Mobile operators in Asia plan to enable their
  customers to exchange instant messages (IM) with
  friends across different networks as part of the
  global personal IM campaign run by the GSM
  Association

• Operators in Malaysia, Singapore and India are
  planning to launch or develop the interoperable
  IM services in 2007
• These IM services will be based on a technical
  and commercial framework designed by the GSMA to
  maximize ease-of-use, interoperability and
  reliability
• To help operators quickly roll out IM services,
  the GSMA has developed managed services
  guidelines

By enabling a rapid-fire text-based dialogue,
soon to be enriched with pictures, music and even
video, IM is further extending the array of
communications options open to mobile phone
users. Rob Conway Chief Executive Officer, GSMA
5
October 2006 Mobile Broadband to Become a
Standard Feature in Notebook Computers

• High-speed mobile broadband connectivity -
  powered by HSDPA - will soon become a standard
  feature of notebook PCs following the publication
  of guidelines, developed by a GSM Association-led
  initiative

• The initiative prescribes a common approach for
  PC manufacturers to fully integrate 3G
  functionality in their product ranges.
• The comprehensive guidelines cover the essential
  elements of 3G integration from the functionality
  and features to security aspects, compliance and
  testing
• These detailed guidelines also address the issue
  of the physical location of the 3G modem and the
  SIM that will enable automatic connection to
  global mobile networks.
• At the 3GSM World Congress earlier in 2006, the
  GSMA and Intel announced an initiative to
  facilitate and drive the adoption of the GSM
  family of technologies in notebooks.
• The implementation of the guidelines will bring
  the full power of the GSM family of technologies
  to notebook users, including GSM, GPRS, EDGE,
  W-CDMA and HSDPA.

6
October 2006 Bangladeshi Operator, GSMA and
Entrepreneurs Team up to Bring Villages Online

• GrameenPhone (GP) rolled out Community
  Information Centers across rural Bangladesh,
  letting 20 million people use the Internet for
  the first time.
• Following a successful pilot conducted with the
  GSM Association's Development Fund, GP teamed up
  with local entrepreneurs to set up approximately
  500 centers in communities throughout the country
  by 2006.

• Each center contains personal computers connected
  to GrameenPhone's existing GSM/EDGE mobile
  network.
• The centers are located in each upazilla, or
  sub-district, of Bangladesh so that they are each
  within reach of up to 15 villages containing up
  to 40,000 people.
• Through the Development Fund, GSMA is encouraging
  other operators to follow GP's lead and rollout
  similar services offering shared access to the
  Internet
• The computers in the 16 centers in the pilot are
  used by an average of 30 people a day, who pay a
  small fee to access email or Web pages.
• The centers are used for a wide variety of
  business and personal purposes, from accessing
  health and agricultural information to using
  government services to video conferencing with
  relatives overseas

7
October 2006Mobile Phones Could Become Key
Weapon in War on HIV/AIDS and Avian Flu

• The GSM Association's Development Fund and
  Voxiva, Inc. have joined forces to develop a
  mobile phone application that will make it much
  easier for health authorities and governments to
  track and manage the spread of HIV/AIDS, Avian
  Flu and other diseases

• Health workers in the field can use the mobile
  phone software to submit critical data to central
  health authorities in real-time
• The system also supports two-way communications,
  allowing health workers in the field to receive
  quicker feedback on laboratory results, treatment
  guidelines or possible quarantine requirements.
• The GSMA and Voxiva are running pilot projects in
  Rwanda, which has a high incidence of HIV/AIDS,
  and in Indonesia where Avian Flu is a major
  threat.

This technology is revolutionizing how data is
captured in the field. Dr. Louis
Munyakazi Director General Rwanda National
Institute of Statistics (NISR)
8
November 2006Sundance Institute Announces Pilot
with GSMA, to Create Short Films
Cell phones are fast becoming the 'fourth
screen' medium, after television, cinema and
computers. Robert Redford President and Founder,
Sundance Institute

• Sundance Institute, a champion for independent
  filmmakers for over 25 years, joined forces with
  the GSM Association to create the Sundance Film
  Festival Global Short Film Project, a
  groundbreaking pilot project that will showcase
  and extend the reach of the independent short
  film genre to mobile users worldwide.

• This pilot project is believed to be the first to
  commission high caliber independent filmmakers to
  create original stories specifically for the
  mobile environment.
• The project presents creative challenges to the
  filmmakers who will be working with a limited
  budget, time and resources to make a 3-5 minute
  film for a small mobile screen
• Six independent filmmakers would create five
  short films, crafted exclusively for mobile
  distribution

9
November 2006GSMA Study Revealed Strong Global
Demand for MMS and Mobile Email

• Multimedia messaging (MMS) has become a popular
  service among mobile phone users worldwide and
  mobile email may have even greater potential,
  according to a major survey commissioned by the
  GSM Association and surveyed by Circle Research
  among the consumers in Europe, North America and
  Asia

• More than 40 consumers surveyed regarded MMS as
  an indispensable service, while 38 see mobile
  email in the same light.
• Mobile email has become an increasingly popular
  service among business people, in particular.
• MMS has been gaining in popularity as handset
  displays have improved and mobile operators have
  signed interoperability agreements enabling the
  exchange of messages across networks
• The survey uncovered some significant regional
  differences. North American respondents ranked
  mobile email as the service they most prefer,
  while, in Europe and Asia, text-messaging scored
  highest, followed by mobile email and MMS

10
December 2006GSMA called on Standards Bodies to
Follow ETSI's Lead on IPR

• The GSM Association called on standards bodies to
  follow the lead of ETSI - (European
  Telecommunications Standards Institute) and take
  steps to improve the transparency around
  intellectual property rights (IPR) related to new
  technology standards

As the underlying technologies in mobile
telecommunications become more intricate,
excessive cumulative license fees for the use of
intellectual property will slow, or even prevent,
the adoption of new technologies among the
operators. The changes announced by ETSI will
reduce that danger. Alex Sinclair Chief
Technology Officer, GSMA

• Following input from the GSMA and other
  stakeholders, ETSI is making several changes to
  its policy and procedures to reduce the
  uncertainty surrounding intellectual property
  rights (IPR).
• ETSI is improving the transparency of patents
  declared by IPR holders to ETSI as being
  essential to a standard and is streamlining the
  declaration process.
• ETSI is introducing safeguards that will enable
  IPR holders to voluntarily declare the terms and
  conditions attached to their IPR ahead of the
  standardization of a new technology

11
January 2007GSM Association Announced 2007
Global Mobile Awards Nominations

• Now in its 12th year, the Global Mobile Awards
  program continues to grow with the industry that
  it represents. Each year the number of
  submissions increases, and this year was no
  exception, with a remarkable 20 per cent more
  entries than 2006.

• Each entry has been evaluated by the independent
  judging panel of globally based wireless
  analysts, journalists, academics and subject
  experts all industry professionals with
  in-depth knowledge of the mobile industry and its
  applications and influences on todays world.
• The Award winners would be announced at the
  worlds largest mobile industry event, the 3GSM
  World Congress in Barcelona

The standard and support for these Awards
continues to rise, once again exceeding our
expectations and reflecting the ability of the
mobile and entertainment industries to not only
impress but to genuinely surprise. Rob Conway
Chief Executive Officer, GSMA
12
January 2007Bollywood Movies Go Mobile With
GSMA, Roamware Hungama Mobile Initiative
We are very excited by Roamware and Hungama
Mobiles' commitment to bring the spectacle of
Bollywood to mobile phones. Craig
Ehrlich Chairman, GSM Association

• Bollywood is going mobile in a big way. Roamware
  and Hungama Mobile, have joined forces with the
  GSM Association (GSMA) to announce the launch of
  a 'Mobile Bollywood Initiative' to create short
  movies tailored for mobile devices, taking the
  world's largest film industry onto mobile devices

• GSMA, Hungama Mobile and Roamware have teamed up
  with leading Bollywood film maker, Sanjay Gupta,
  to premiere three Bollywood short movies for the
  mobile medium.
• Bollywood today is the world's largest movie
  industry, producing more than 1,000 movies a year
  with an audience of more than 2 billion viewers
  across 127 countries

13
February 2007ITU and GSMA Join Forces to Boost
Mobile Access in Developing Countries

• ITU and the GSM Association agreed to strengthen
  cooperation towards improved access to mobile
  phone services aimed especially at bridging the
  digital divide in least developed and developing
  countries.

I am very pleased to announce this agreement
with the GSM Association and I look forward to
the collaboration in developing wireless access
to connect the unconnected. Hamadoun Touré
Secretary General, ITU

• A Memorandum of Understanding was concluded
  focusing on fostering the development of
  information and communication technology (ICT)
  infrastructure in least developed and developing
  countries.
• ITU and the GSM Association will focus on three
  specific issues
• Supporting Developing Market Projects for low
  cost access to ICT in underserved areas
• Industry Government Cooperation
• Global industry benchmarking

14
February 2007GSMA Honors Indian Government for
Achievements in Mobile Communications

• GSMA presented its Government Leadership Award
  2007 to India for exceptional achievement in the
  field of mobile communications policy.
• India has been selected because of its success in
  establishing a framework of policies and
  regulations, which have enabled and stimulated
  the growth of mobile telecommunications over the
  past three years.

• The Indian Government's policies have not only
  helped revive, but also stimulate the country's
  mobile industry. The Government has transformed
  the policy and regulatory environment by
• Relaxing rules on foreign direct investment (FDI)
• Reducing the access deficit charges payable by
  mobile operators to the fixed line incumbents
• Liberalizing the domestic and international long
  distance markets
• Facilitating the sharing of network
  infrastructure
• Simplifying and speeding the planning procedures
  for new cell sites
• Increasing the amount of commercially available
  spectrum and
• Securing spectrum for 3G in the IMT-2000 core
  band
• Stimulating telecommunications equipment
  manufacturing

Without a doubt, the digital divide in India is
narrower today than ever and this is due in great
part to the foresight and vision of the Indian
government. Rob Conway Chief Executive Officer,
GSMA
15
February 2007Phones For Health

• Phones for Health is a cutting-edge 10 million
  public-private partnership working in close
  collaboration to use the widespread and
  increasing mobile phone coverage in the
  developing world to strengthen health systems

• The Phones for Health partners are - the GSMAs
  Development Fund, the U.S. President's Emergency
  Plan for AIDS Relief, Accenture Development
  Partnerships, Motorola, MTN and Voxiva
• Phones for Health will allow health workers in
  the field to use a standard Motorola handset
  equipped with a downloadable application to enter
  health data.
• Once entered, the data is transferred via a
  packet based mobile connection (GPRS) into a
  central database.
• If GPRS isn't available, the software can use a
  SMS data channel to transmit the information.
• Data is mapped and analyzed by the system, and is
  immediately available to health authorities at
  multiple levels via the web.
• The system also supports SMS alerting and other
  tools for communication with field staff.

The Phone-for-Health Partnership is at once an
acknowledgement of the strength and depth of
mobile communications in emerging markets, as
well as the push to use technology to help solve
the serious health problems prevalent across the
globe. Phuthuma Nhleko MTN Group President and
CEO
16
February 2007GSM Association Announced 2007
Global Mobile Awards Winners

• The 12th Annual GSM Association Global Mobile
  Awards were announced at a spectacular event that
  showcased the best of the mobile world.

• The two-phase evaluation and judging process were
  carried out by some of the most distinguished,
  independent journalists, analysts and academics
  that focus on the mobile industry
• The evaluation proved that the bar is being
  raised ever higher in terms of competition and
  differentiation.

Innovation is the life blood of any industry,
and even more so for mobile. Thus we must
continue to identify, support and recognize the
mobile innovators. Rob Conway Chief Executive
Officer, GSMA
17
February 2007GSMA Chairman's Award 2007
Presented to Dr. Mohamed Ibrahim
This is a man who is in many ways the founding
father of African mobile communications, a
visionary wireless technician and mobile
businessman, whose commitment to both the
industry and the continent has helped the world
to hear Africa's voice. Craig Ehrlich Chairman,
GSM Association

• The GSMA Chairman's Award was presented to Dr
  Mohamed 'Mo' Ibrahim, a remarkably successful
  mobile entrepreneur, a pioneer of technical
  achievement and a driving force in the industry's
  efforts to connect the unconnected of Africa.

• Dr Ibrahim is the founder and chairman of Celtel
  International, which operates in 15 African
  countries.
• He is a technical innovator who joined the
  industry 22 years ago at the launch of the
  world's first mobile network.
• With more than 60 growth per year, Celtel today
  has more than 17 million users, and is licensed
  to serve more than one half of the continent's
  population.
• In October 2006, the Mo Ibrahim Foundation was
  launched, with backing from world leaders
  including Nelson Mandela, Kofi Annan, Bill
  Clinton and Tony Blair.
• The Foundation is a radical new initiative to
  promote and recognize good governance and
  leadership in Africa

18
February 2007GSMA Study Shows Lowering Mobile
Taxes Boosts Usage and Fuels Growth

• Usage of mobile communications is a powerful
  economic growth engine, which governments can
  fuel by lowering taxes on mobile services and
  handsets, according to a new study undertaken by
  Deloitte for the GSM Association.

The impact that mobile phones have on the
developing world is as revolutionary as roads,
railways and ports, increasing social cohesion
and releasing the entrepreneurial spirit that
stimulates trade and creates jobs. Leonard
Waverman Professor, London Business School

• In a developing country, an increase of 10
  percentage points in mobile penetration will lift
  that country's annual economic growth rate by 1.2
  percentage points
• Despite the evident economic and social benefits
  of mobile communications, 16 of the 101 countries
  analyzed in the study tax mobile services or
  handsets as if they are luxury goods rather than
  a vital means of communications
• In many cases, cutting taxes on mobile services
  will lead to an increase in overall tax revenues
  in the medium term because of the positive impact
  on the economy

19
March 2007 CSDC GSMA Team Up To Boost Telecoms
Training In Bangladesh

• Chittagong Skills Development Centre (CSDC) and
  the Development Fund of the GSMA, have formed a
  partnership to promote telecom skills development
  in Bangladesh.
• CSDC's members include the mobile operators Aktel
  and GrameenPhone and equipment vendors
  Alcatel-Lucent, Ericsson, Huawei, Siemens and
  ZTE.

• The Development Fund and the CSDC signed an
  Agreement to develop the technical and marketing
  competencies of Bangladesh's rapidly growing
  telecom workforce.
• The CSDC and the GSMA will work together to adapt
  and deploy international telecommunications
  training, best practices and knowledge to produce
  a highly skilled, Bangladeshi workforce, able to
  keep pace with the rapid market growth, as well
  as technology and product innovation.
• The Agreement will also help develop a local pool
  of skilled trainers, equipped with the necessary
  teaching and learning methodologies to develop
  and deliver programs to the expanding workforce

Our long-term objective is to cultivate an
indigenous knowledge base that enhances
employment opportunities and meets the telecoms
sector's skill requirements. Ben
Soppitt Director, GSMAs Development Fund
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THANK YOU