International Corruption Prevention: Awareness Raising Campaigns and Public Education Alun Jones Chief of Communication and Advocacy

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International Corruption PreventionAwareness
Raising Campaigns and Public EducationAlun
JonesChief of Communication and Advocacy
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6 Pillars of Anti-Corruption Efforts

• Institution Building
• Situational Prevention
• Social Prevention (Awareness Raising)
• Enforcement
• Evaluation and Monitoring
• International Legal Cooperation

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Importance of Corruption Prevention, Education
Awareness Raising

• UNCAC devotes Chapter 2 to prevention in private
  and public sectors.
• Articles 5-14 focus on implementing specific
  measures and requirements to prevent and fight
  corruption.
• UNCAC Article 61 stresses the importance of
  promoting and sharing good practices in
  corruption prevention.
• Corruption prevention is an integral part of
  crime prevention policies.

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Prevention A Shared Responsibility

• UNCAC also promotes that a culture of integrity
  and corruption prevention are shared
  responsibilities for all sectors of society,
  including
• the corporate community
• civil society
• media
• members of parliaments
• scientific and educational institutions

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How Does Corruption Prevention, Education
Awareness Raising Work?

• 1. Agenda-setting
• Puts the issue at the top of the governments,
  medias and publics agenda.
• The more people are exposed to information about
  corruption from a variety of sources, the more
  importance they place on it.
• Puts pressure on states reluctant to ratify or
  enact UNCAC.
• The pressure of public opinion will get
  policy-makers to act on an issue.

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How Does Corruption Prevention, Education
Awareness Raising Work?

• 2. Create a culture of integrity (long-term)
• Bring together all important parties in the fight
  against corruption (e.g. government, civil
  society, media, public).
• Educate about integrity and what to expect from
  elected officials civil servants, etc.
• Stimulate societies to move from a culture of
  acceptance of corruption to one of rejection of
  corruption.
• Promote access to information (e.g. through
  transparency portals or e-government utilities).

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UNODCs International Anti-Corruption
CampaignYour NO Counts

• Objectives
• Increase awareness of corruption and its
  extraordinarily negative impact on individuals
  and society.
• Promote the United Nations Convention against
  Corruption.
• Promote the observance of the International
  Anti-Corruption Day (9 December).

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Slogan and branding

• The slogan encourages people around the world to
  take a stand against corruption.
• Each no to corruption counts and makes a
  difference in fighting this crime.

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Your NO Counts 2009

• Joint global campaign with UNDP
• Focuses on how corruption
• Hinders achievement of MDGs
• Undermines democracy and rule of law
• Distorts free markets
• Erodes quality of life
• Drives fragile countries towards state failure
• Call to Action Matrix
• Provides practical advice for fighting corruption
  by government officials, private sector, civil
  society, etc.

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You can become part of the campaign by

• Organizing activities around the world to mark 9
  December
• Publishing the campaign banner on websites
• Using the Your NO Counts logo on publications
  at events
• Creating a link to the campaign website
• www.yournocounts.org
• Sending a message to your networks about the
  campaign and the UNCAC
• Joining the campaigns social networking
  groups/cause and inviting your employees to do so
  

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Future campaign products

• Advocacy Guide
• Media models, training curricula and guidelines
  for journalists
• Teacher/professional training curricula and
  ethics/anti-corruption school and university
  lesson plans
• Incorporating ethical values in continuous
  education and school management, for example, by
  means of special days and competitions
• Childrens campaigns, including websites,
  cartoons, anti-corruption essay or art
  competitions, clubs and other school programs
• online tools for social networking websites
  (Facebook, Twitter, Flickr)

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• Thank You!
• Please visit the 2009 Anti-Corruption Campaign
  website
• www.yournocounts.org
• Alun.Jones_at_unodc.org