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The University of Economics in KatowicePoland

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Turkey should take immediate actions based on main strenghts... Strong relations of cooperation between Turkey and Asian countries ... – PowerPoint PPT presentation

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Title: The University of Economics in KatowicePoland


1
The University of Economics in Katowice/Poland
  • FOREIGN DIRECT INVESTMENTSin Turkey
  • FDI

2
The University of Economicsin Katowice/Poland
  • Part Three
  • THE STRATEGIC ANALYSIS
  • SWOT
  • Intensive Programme Seminar of teachers and
    students
  • 1st-13th May 2006 HONIM / Brussels

3
The University of Economicsin Katowice/Poland
  • Authors
  • Anna Brzeska
  • Anna Gandor
  • Edyta Tyc
  • Artur Barski
  • Slawomir Czech
  • Session led by PhD Joanna Czech-Rogosz

4
???????????????????????
  • What should Turkey do or change in the field of
    FDI to take advantage of joining of the European
    Union?

?????????????????????????????????
5
SWOT
THE RESEARCH METHODOLOGY
6
THE PURPOSE
7
THE STRATEGIC ANALYSIS
INTERIOR
SURROUNDINGS
S
W
O
T
Strengths Weaknesses Opportunities Threats
8
SWOT Analysis (1)
9
SWOT Analysis (2)
an example
10
SWOT Analysis (3)
11
Strategy implementation
What to do to gain the goals and improve the
situation?
12
TURKEY
FDI SWOT ANALYSIS
13
THE GOALS
?
  • Is Turkey an attractive
  • country for the FDI
  • 2. Does Turkey take advantage
  • of the FDI

?
14
Weaknesses (27)
Strenghts (27)
Opportunities (17)
Threats (20)
15
The swot analysis results
DOMINATION OF THE AGGRESSIVE STRATEGY
16
Turkey should take immediate actions based on
main strenghts...
  • High tourist attractiveness of the Turkey
  • Low employers total payroll costs
  • Special Zones for investors
  • High potential in the fields of maritime and
    railroad transportation
  • Continuation of the structural reforms process
  • Wide range of the financial institutions
  • Low costs of living
  • Low tax share in the GDP

17
The strengths should be reinforced in order to
take the advantage of the main opportunities...
  • Companies relocation tendecy in the EU
  • Possibility of using the EU funds by Turkey
  • Advanced telecommunication technology development
  • Stability of the EU market
  • Investors demand for high quality labor
  • Strong relations of cooperation between Turkey
    and Asian countries
  • Structural changes in the economy
  • Increasing interest in Turkey as a tourist
    destination

18
A HIGH POSITION OF THE COMPETITIVE STRATEGY
19
Turkey should be aware of the main threats which
hinder exploiting the strenghts...
  • Tough competition among the EU countries for
    attracting investments
  • Not joining the European Union
  • Negative stereotypes and opinions about Turkish
    people in the EU
  • Possible dominant position of an investor in the
    host country

20
CAUTION!DANGEROUS WEAKNESSES
  • Cultural and religious differences between Turkey
    and other UE countries
  • Breaking human rights in Turkey
  • Poor foreign investments promotion

21
The suggestions
22
Economic promotion
  • Prepare a professional investment background for
    European investors that shall highlight the
    Turkish advantages
  • Provide FDI encouraging legislation
  • Set up a Foreign Investment Promotion Agency in
    order to encourage potential foreign investors
  • Promote free market and privatization

23
Education
  • Maintain the high-quality level of high education
  • Put an impact on IT and advanced technology
    teaching
  • Promote the knowledge about Turkey in the
    European Union by students (Turkeys week)
  • Strengthen the exchange of students
  • Introduce a new subject in Turkish
  • schools concerning European culture

24
Domestic economy
  • Stimulate the domestic companies activity
  • Maintain low employers total payroll costs
  • Invest in technological and
  • social infrastructure
  • 4. Promote Turkey as a
  • tourist destination country

25
Politics
  • Maintain political and economic stability
  • Reduce bureaucracy, fight against corruption
  • Promote high-quality legislation
  • Simplify the tax system
  • Reduce social security

26
Turkish strategy motto
  • HEALTH, NOT WEALTH

27
Thank you for your attention!!
  • Have a nice day!
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