Get Results with Newspapers

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Get Results with Newspapers

• Regional Newspapers
• Work Where You Need Them

Prepared by Metro-Suburbia, Inc.
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A New Day Begins At...

• 4102 Ardmore Dr.
• 600AM the clock radio goes off. She goes to
  wake the kids, while he fixes the coffee. Bacon,
  eggs and toast for them, cereal and milk for the
  kids, as they read their morning newspaper.
• Showers all around. A shave here, hair spray
  there. Blue suit and maroon tie for him,
  fashionable dress for her, designer jeans and
  Reeboks for the kids. They hop in the cars, him
  to the office, her by school, then to her job...

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• Pretty ordinary, mundane, everyday stuff. The
  American way of life.
  
• It also takes place at 4104 Ardmore and at 24
  other homes on Ardmore and on Butner Road...and
  on Kings Rd...and over on Ben Hill...
  
• And in southwest Birmingham...and Mobile...and
  throughout Alabama...and in New
  Orleans...St.Louis...Portland...Cleveland...
  Syracuse...BuffaloHartford...Grand
  Rapids...Manchester...Upstate New York... in New
  Jersey...and across the USA.

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• This quite ordinary scene is being repeated by
  people all over the country who are faced with a
  lot of choices every day...
  
• White, wheat or multigrain bread? Decaffeinated
  or regular coffee? Eggs or egg substitute? Low
  sodium or reduced fat bacon? Where we buy our
  clothes and what brands. What kind of car we
  drive and what financing options.
• The ordinary morning has extraordinary impact on
  industry, manufacturing, marketing and YOU!

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• You help influence the decisions of this daily
  scene, which are repeated over and over again,
  across the country...
  
• ...until they eventually become cases, barrels,
  carloads, shiploads, sales or even discounted,
  rebated and overstocked items.

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• And you have lots of advertising choices...
• Television, radio, magazines, outdoor, the
  Internet, direct mail, on the back of your
  register receipt, in your bank statement, before
  your movie rental, even on keychains and handouts
  under your wiper blade...
• Every day there is something new because of new
  technology or new ideas, but the fact remains...

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6 out of 10 of all adults read the daily
newspaper on an average weekday.
Sunday readership rises to 7 out of 10 adults...
Source NAA, 1998 Scarborough Top 50 Markets,
NAA 1999
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• ...And newspaper readership increases among
  adults with higher household income, more
  education, greater home value and job
  responsibility.

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• And the daily newspaper...quite ordinary, quite
• a part of everyday life...reaches more adults --
  
  
• and more of your best prospects -- than
  television.
  
• In fact, while television has the potential to
  reach everyone, only 32 of adults are watching
  during an average half hour of primetime.
  
• Source NAA, SMRB 1996, Gannett Media
  Effectiveness Study, 1996

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• A recent study shows that 62 of adults
  actually avoid TV commercials by switching to
  something else or leaving the room altogether.
  
• Source 1996 Media Effectiveness Survey, Gannett
  Co., Inc., NAA

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Newspapers Even Capture a Greater Proportion of
Heavy Television Viewers.

• Fact 64 of heavy primetime TV viewers are also
  daily newspaper readers and 75 are Sunday
  newspaper readers.
  
• Fact However, only 36 of heavy newspaper
  readers
  
• view primetime television during an average
  half hour.
  
• Source SMRB, Spring 1996,NAA

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• Newspapers even reach
• Generation Xers (16 to 29 year olds)
• During an average week, nearly two-thirds of
  these young adults read both a weekday and Sunday
  newspaper
  
• Generation Xers spend an average of 45 minutes
  reading a daily newspaper and an average of 59
  minutes reading a Sunday newspaper
  
• 45 of Generation Xers get their weekday paper
  home delivered and 33 are single copy buyers.
  
• Source NAA, 1996, American Society of Newspaper
  Editors, 1996
  

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• No other advertising medium consistently reaches
  so many people so often.
  
• Over 56 million newspapers are sold daily, with
  an average of 2.2 readers per copy...thats over
  123 million adult readers every day.
  
• And on Sunday, over 60 million newspapers are
  sold, with an average of 2.3 readers per
  copy...rising to over 138 million adults.
  
• Source NAA, 1999 Mediamark Research Inc.,
  Spring 1998 SRDS, Circulation 98

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• And the Fact is
• Newspaper is the Largest Advertising Medium!
• ...Bigger than Broadcast TV, Radio,
• Direct Mail and Outdoor.
• And there is one reason that it is and has been...

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• R E U L T !
• Newspapers Help You to Move
  Merchandise and Sell Services by Influencing
  Choices...

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In short No other medium comes close to the
reach that newspapers deliver each and every
day......an audience greater than the much-hyped
Super Bowl.

• 6 out of every 10 U.S. adults read the newspaper
  on the average weekday
  
• 7 out of every 10 U.S. adults read the newspaper
  on the average Sunday...
  
• ...and that influences the decisions that...
• Make the sales that
• Move the trucks, trains and planes that
• Run the plants to make the products that
• Make the profits for your clients.

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• Newspapers...
• Its Where Your Advertising Needs To Be.
• Metro-Suburbia, Inc.