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Community Development through Entrepreneurship: Building Entrepreneurial Communities

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Title: Community Development through Entrepreneurship: Building Entrepreneurial Communities


1
Community Development through EntrepreneurshipBu
ilding Entrepreneurial Communities
  • Presentation by
  • Tammy Werner, Program Coordinator
  • Kentucky Entrepreneurial Coaches Institute (KECI)

2
19 Counties in NE Kentucky
3
  • The Economic Landscape in Rural Northeastern
    Kentucky
  • Decline in old economy industries
  • Phasing out of 1 crop burley tobacco quota
    reduced approx. 60 between 1997 and 2000

4
  • The Kentucky Entrepreneurial Coaches Institute
    (KECI)
  • Objectives
  • Encourage the diversification of the economies in
    the 19 county region
  • Stimulate small business start-ups and expansions
  • Provide local citizens the tools they need to
    become community coaches.
  • Strengthen community groups institutions and
    their receptiveness to entrepreneurs
  • (Funded by the Kentucky Agricultural
    Development Board)

5
  • What is the state of entrepreneurship in the
    region?
  • Qualitative Data
  • Quantitative Data

6
  • Research Process

Focus Groups and County Council Meetings Met
with approximately 400 people in all 19 counties
38 county visits Focus groups included farmers,
business people, members of chamber of commerce,
extension, school system, local govt. Secondary
Economic Data Sole Proprietor Data ES 202 Data
(unemployment insurance)
7
The State of Entrepreneurship Summary
  • Entrepreneurship in the region lags behind the
    national benchmark
  • A critical mass of entrepreneurs is lacking in
    the region
  • The availability of and quality of youth
    entrepreneurship programs varies across the
    region
  • Access to entrepreneurial education and training
    is quite limited
  • Access to capital is a concern
  • New markets and new crops are needed to diversify
    away from tobacco

8
Focus Group Findings
  • Out-migration of youth
  • weve always exported our finest minds
  • An uncertain economic future
  • its hard to get away from the security we had
    with tobacco. It may not have been much, but it
    was something.
  • De-industrialization Feeling the effects
  • (Reference to manufactured products) How the
    hell are we going to continue to send our jobs
    south and expect people here without jobs to buy
    them?
  • The Psychology of economic uncertainty
  • It set us back quite a bit.
  • Exurbanization Back to the land?
  • (rural youth spend) the first half of your life
    trying to get out, the second half trying to
    return

9
  • Agricultural Entrepreneurship Possibilities and
    Current Limitations
  • Until you change the marketing situation youre
    going to shoot yourself in the foot
  • Current Diversification Activities
  • Livestock
  • Improving quality of herds
  • Small herds of goats
  • Pleasure horse industry
  • Game Farms
  • Crops
  • Vegetable production
  • Orchards, grapes, berries
  • Concerns
  • Lack of marketing skills
  • Fear of risk
  • Part-time farming less time to explore new
    markets/crops

10
The Promise of Entrepreneurship
  • Regional examples of creative entrepreneurs
  • Potential for creating an industry?
  • The Via Ferrata (Wolfe County)
  • Using what youve got
  • Nutrition Farm (Wolfe County)
  • Manufacturing in the Mountains

11
The Via Ferrata
12
Nutrition Farm
13
  • Traditional Development Approaches
  • Industrial Recruitment
  • Business Retention and Expansion
  • Riding the Entrepreneurial Wave
  • Entrepreneurship focuses on nurturing
    entrepreneurial activity at the local level
  • Tends to involve local civic organizations more
    diverse leadership loyalty to local community
    often more highly skilled (though fewer) jobs

14
  • Current Economic Development Policies
  • Focus on Industrial Recruitment
  • Industrial Development Authorities
  • Small Business Development Centers
  • State Tax and Loan Incentive Programs
  • But relatively little support for entrepreneurs

15
An Entrepreneurial Coach
  • values local knowledge
  • respects the individual
  • is supportive
  • asks the tough questions
  • brings out the best in people
  • helps entrepreneurs find creative solutions
  • clarifies individual and community
    visions/directions
  • has a holistic view-embraces the whole person
    (community)
  • is action-oriented
  • is proactive rather than reactive

16
  • What are the characteristics of entrepreneurial
    communities?
  • a critical mass of entrepreneurs
  • a distinct recognizable network of
    entrepreneurs
  • a focus on entrepreneurship is reflected in the
    actions of the community
  • youth entrepreneurship programs
  • entrepreneurship education training
  • access to capital
  • entrepreneurial coaches or facilitators in the
    community

17
Leadership Program Seminars
  • Two leadership classes of entrepreneurial coaches
  • 30 leadership coaches in each class
  • 1st class Sept 2004-January 2006
  • 2nd class Sept 2005 January 2007
  • Those selected receive a Kentucky Entrepreneurial
    Coaches Institute Fellowship valued at 18,000,
    which covers seminar international travel
    expenses
  • Seminars (2-3 days each) will be held across the
    Region (with the exception of one international
    seminar)

18
Leadership Program Curriculum
  • Coaching skills individual and community
    coaching listening skills asking good
    questions goal setting
  • Entrepreneurship What does it take? What is an
    entrepreneur? How do you identify E-potential?
    How do you nurture entrepreneurs?
  • Understanding your community Where are we?
    Where do we want to go? Community assessment
    tools such as interviewing, asset mapping, gap
    analysis
  • Marketing/communication/engagement
  • Resource Providers Who are they? Where are
    they? How does it all work?
  • Building networks/engaging the community

19
The Communitys Role
  • Work with the Coaches in your region for
    example, during the community assessment, or
    answering questions the Coach may ask
  • Let us know about entrepreneurs and potential
    entrepreneurs in your county both agricultural
    entrepreneurs and those from non-agricultural
    sector.
  • Why?
  • We want to showcase local entrepreneurs at the
    seminars to show people in the communities as
    well as the Coaches the kinds of creative ideas
    and activities that are already evident in the
    region.
  • - We want to encourage community residents with
    business ideas to work with our coaches as they
    go through the training.

20
Anticipated Outcomes
  • Creation of an entrepreneurial network
  • Expanded imagination about the potential of
    entrepreneurship
  • Ability to use coaching skills (i.e., asking
    challenging questions helping others to set
    goals)
  • Create new self-identity as "entrepreneurial
    coaches" -- not just a teacher, banker or farmer
  • Deepen their understanding about nurturing
    entrepreneurs
  • Expanded outreach capacity

21
and this will lead to
  • more entrepreneurial support activity in counties
    and region
  • more outreach-focused entrepreneurs
  • self-sustaining entrepreneurial network
  • stronger entrepreneurial communities
  • and, over the long term - more sustainable rural
    communities
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