Does reactivation campaigns cause drop off in retention?

1
Ladbrokes Poker is now bigger and better! Content
for key partners 1st Week / April 2009
This weekNews Ladbrokes Poker set to pay out
5,000,000 more in Rake Race now extended
Events250,000 Guaranteed at Ladbrokespoker.com
Irish Poker Festival in October
Ladbrokespoker.com - the home of the monthly 1m
rake race, paying 3,000 places!
2
Weekly Bulletin
The great Promotion is set to continue -
Ladbrokes Poker set to pay out 5,000,000 more in
Rake Race now extended The heat is on - weve
already given away a massive 3,000,000 in our
exclusive Ladbrokes Poker 1,000,000 Rake Races
and were set to continue dishing out the dosh,
as we extend our exclusive promotion! For the
next five months up until the end of August, the
top 3,000 Ladbrokes Poker 'Rakers' will continue
to share a massive 1,000,000 monthly cash pot -
and you could be one of the 3,000 each month,
with more cash in your pocket as a result of the
promotion. Remember this is not available to
players on any other site. Ladbrokes Poker will
award points to those who play on any of our cash
tables, if you collect enough youll
automatically be entered on to the Rake Race
Leaderboard. The major beneficiaries of the
promotion since it began in January have been the
Swedes, who have dominated the top ten positions
taking the lions share of big money cash prizes,
which range from 20,000 - 7,500. However, the
Danes closely follow and have also secured slots
in the top ten thus avoiding a Swedish monopoly
in the top ten rankings. The UK have fallen short
of securing a top ten place although as a country
the Brits have secured the most individual cashes
since the promotion began. Nigel Blower Head of
Events and Promotions said This is a brilliant
promotion for our players and has been received
positively. Competition has been furious, after
all, this has it all - one-upmanship, plus
massive online payouts. Other sites have tried to
copy but Ladbrokes Poker is the original, the
biggest, the best and also the most
transparent. The Ladbrokes Poker Rake Race
Leaderboard has been a great tool and I believe
has been at the root of some friendly rivalry as
players use it as a tool to track their
performance http//poker.ladbrokes.com/en/poker-pr
omotions/rake-race-peak. Nigel Blower
continued Feedback from our players suggests
that the reason why the promotion has proved so
popular is that they feel that they fare much
better under the Rake Race promotion than they
did under the old system we operated. The prizes
for April will be awarded to the player with the
most Rake Race points as at 23.59 on the 30th
April and only points collected during the month
of April will be eligible for the 1,000,000
April payout. To keep yourself up to date check
out the promotions section at Ladbrokespoker.com
Ladbrokespoker.com - the home of the monthly 1m
rake race, paying 3,000 places!
3
Irish Poker Festival in October
250,000 Guaranteed at Ladbrokespoker.com Irish
Poker Festival in October Qualification is now
underway at Ladbrokespoker.com, for the Ladbrokes
Irish Poker Festival in Killarney, Ireland which
takes place in October (2nd 4th). The popular
main event attracted a record-breaking number of
entrants last year (832) making it the largest
European ranking event ever staged. The Festival
will again be held at The INEC, Killarney, with
the main event commencing on the Friday (2nd).
There is even a last-chance super-satellite to
the main event, which will be played out at the
venue on the Thursday (1st) for those who have
not yet qualified. The Ladbrokespoker.com
Irish Poker festival will also include two side
tournaments, and throughout the festival
duration, players will also have exclusive access
to Ladbrokes hospitality facilities, where there
will be a games room with pool, darts and other
activities available in between all the poker
action. This amazing poker package will cost
1,000 (1,400) which includes three nights
accommodation, your Main Event Buy-In and is
available exclusively through Ladbrokes Poker for
as little as 5. Ladbrokes Poker has generously
guaranteed a 250,000 prize pool and were
anticipating that the volume of entries will be
on a par with last years event making a prize
pool that will again top 400,000 producing a
first prize of 100,000. The three-day Main Event
is a brilliant introduction to live poker and a
great short break away. Who could ask for more?
It combines great poker, a beautiful destination
and the chance to sample the renowned Ladbrokes
Poker hospitality. Nigel Blower, Head of Events
and Promotions said Weve created a tournament
that offers players a 5,000 structure for a 500
buy-in, allowing all players irrespective of
bankroll to show their Deepstack skills. We feel
that weve ticked all of the boxes taking into
account key factors such as Price The package
covers three nights accommodation and the 500
50 Main Event buy-in. The total cost of the
Ladbrokes Poker Killarney package wouldnt even
cover the Buy-in of the majority of live
tournaments currently run in and around
Europe. Duration The timing and length of the
event mean that the festival is basically a long
weekend away. The main event starts on a Friday
and ends on a Sunday - this has been done to
avoid clashes with work or family
commitments. Location Killarney is synonymous
with great Irish hospitality and thats what our
players are going to get. The venue itself is
Irelands National Event Centre, at the heart of
a vibrant hotel and leisure complex, 100's of
tourist attractions and a great night-life
associated with Irish music! Killarney is far
enough away for most to warrant it being a great
weekend away, but near enough to ensure a players
journeys is only a couple of hours long. For
further details visit www.Ladbrokespoker.com/killa
rneyfestival
Ladbrokespoker.com - the home of the monthly 1m
rake race, paying 3,000 places!
4
It is a great time to be an affiliate with
Ladbrokes Poker!
Contact immediately the Poker Affiliate
Team Simone Pignatelli Email simone.pignatelli_at_l
adbrokes.co.uk Direct Tel [phone]
5168 Craig Van Flute Email craig.vanflute_at_ladbrok
es.co.uk Direct Tel [phone]
Ladbrokespoker.com - the home of the monthly 1m
rake race, paying 3,000 places!