Tools Cluster Networking Meeting W.K. Kellogg Foundation March 24, 2004

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Tools Cluster Networking MeetingW.K. Kellogg
FoundationMarch 24, 2004
Coalition for New Philanthropy Engaging Diverse
Donors Outreach Education
Use with permission only
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Coalition Partners

• Asian American Federation
• Hispanic Federation
• The Twenty-First Century Foundation
• Center on Philanthropy Civil Society, The
  Graduate School, The City University of New York
• New York Regional Association of Grantmakers

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Foundation Giving
Source Foundation Giving Trends, 2001
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Corporate Giving
Source National Committee on Responsive
Philanthropy, 2001
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Poverty Rates 2000
Source Census 2000
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Connect community assets
with community needs

• By empowering African American, Latino Asian
  donors with tools information
• and
• By mobilizing them to address issues that impact
  the disadvantaged of our communities.

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Outcomes Phase I

• 5,000 donors reached via 130 outreach events
• 150 advisors reached
• Partnering 62 voluntary associations
• Tools -
• ethnic philanthropy booklets
• research
• Tools - evaluation

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Donors of ColorWho Are They?

• Supporters v. Producers (P. Schervish, Social
  Welfare Institute)
• Seven Faces of Philanthropy (R. Prince)
• Communitarians (26)
• Devouts (21)
• Investors (15)
• Socialites (11)
• Repayers (10)
• Altruists (9)
• Dynasts (8)

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Donors of ColorWhat Are They Like?

• Volunteers
• Small gifts to start
• Little grantmaking experience
• Respond to culture specific needs peer
  solicitation and/or family tradition
• View giving as investing
• Support a few organizations that make communities
  a better place to live

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Donors of ColorOutreach What We Learned

• Access diverse donors where they are already
  engaged
• Give tribute to their successes
• Offer them support to further their dreams
  goals
• Power of the peer messenger
• Viral marketing

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Donors of ColorPhilanthropic/Civic Networks

• Faith-based organizations
• Fraternities, sororities, alumni associations
• Professional associations
• Civic associations political clubs
• Cultural/language schools societies
• Informal fundraising clubs

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Who are the gatekeepers to these networks?

• Current or past chairs of voluntary groups
• CEOs or board members of community nonprofits
• Community scholars, academics, etc.
• Community artists, performers, doctors, etc.
• Ethnic media
• Religious leaders

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What do you know about these communities?

• Cultural groups sub-groups
• Class, educational religious distinctions
• Generational composition
• What are their greatest concerns?
• What are their greatest successes?

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Donor Education 21CFs Marketing Approach

• Identify civic/professional associations already
  inclined to give e.g., Jack Jill, Coalition of
  100 Black Men, etc.
• Background check e.g., search websites for
  history, mission, professional goals, etc.
• Propose to present during membership meetings
• Offer speakers, skills or information of interest
  to audience then connect to philanthropy

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21CF Donor Cultivation Strategies

• 2nd Dates help donors refine philanthropic
  goals
• Partnerships with financial advisors
• Speakers Bureaus
• Value-Added Presentations on black giving
  trends and community needs
• Philanthropic Advising Services cost-effective
  support for strategic grantmaking

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21CF Sample Workshops

• Advancing African American Philanthropy
• Taking An Investment Approach to Charitable
  Giving
• Creating A Personal Giving Plan
• Strategic Giving v. Charity Philanthropy for
  Social Change
• Celebrating Life Creating a Will

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Identifying mutual projects

• Build capacity of nonprofit(s) of mutual interest
• Donate/raise funds for community causes
• Build branches, satellites, buildings, etc. for
  community service expansion
• Let them lead

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21CF Program Strategies

• Donor Outreach through Marketing
• Black Foundation Initiative (BFI)
• Celebrity Philanthropy Initiative (CPI)
• Donor Outreach through Issues
• Black Boys Men Fund
• Youth Social Justice Fund
• African American Womens Fund
• Donor Outreach through Community Asset
• Metro-Chicago Philanthropic Index
• Celebrity Philanthropy Initiative (CPI)