People who change the world need the tools to do it'

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People who change the world need the tools to do
it.
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YOU!
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WHY Internet Tools?

• 73 of Americans are online
• 42 have broadband access
• 88 of 18 to 29 year olds are online

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WHICH Internet Tools?
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WHICH Internet Tools?

• Look for tools that let your organization
• Increase transparency and access
• Connect your community members to each other and
  to resources
• Allow stakeholders to create their own experience
  with the organization
• Are small and nimble

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Lets Explore
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Online Chat

• Ideas
• Office Hours
• Technical Support
• Help Lines
• Press Events
• Backchannel at events

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Online Chat Considerations

• Easy for everyone
• Cheap
• ---
• How secure is it?
• No record of the conversations
• Its not right for everyone or every situation

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RSS

• Ideas
• Action Alert Center
• Newsroom on your issue
• Advanced RSS to IM or Text message

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RSS - Considerations

• Its a habit shift incorporate it into your
  workflow/day
• Start slow master the reader first
• RSS users are still a smaller audience, and are
  usually more tech savvy

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Blogs

• Ideas
• Volunteer stories
• Field Staff stories
• Communities of Interest
• Event Participants
• Knowledge Management

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Blogs - Considerations

• What is the purpose of your blog?
• Who is the audience for your blog?
• What is your blogs voice?
• Who will blog?
• What is your launch strategy?
• How will you promote your blog?

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Tags

• Ideas
• Build a knowledge center for your stakeholders
• Create a tag for your staff to use to share sites

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BONUS TAGS via RSS!

• Wow. Its very meta.

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Shout Outs

• Beth Kanter (http//bethkater.org)
• Emerging Tech Group (http//groups.nten.org)
• My del.icio.us tags http//del.icio.us/ntenhross
  /web2.0