The Restaurant Business Culinary Arts, Restaurant Development, and Classification

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The Restaurant Business Culinary Arts,
Restaurant Development, and Classification
C H A P T E R
C H A P T E R
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The overall economic impact of the restaurant
industry is expected to exceed 1.3 trillion in
2007, including sales in related industries such
as agriculture, transportation and manufacturing.
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Organizational Culture

• Bakers Best Video

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Some Culinary Greats

• Culinary Greats
• Auguste Escoffier
• Patron Saint of Cooking
• Julia Child
• Martha Stewart!
• Emeril BAM Lagasse
• Name your top ten

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• Daniel BouludA masterful French chef who
  maintains impeccably high standards at each of
  his eponymous restaurants.
• Rocco DiSpiritoLong before "The Restaurant," the
  now-infamous chef was a foodie favorite for his
  skills in the kitchen.
• Todd EnglishMovie-star good looks and a bold
  culinary style have catapulted this Boston-based
  chef to national fame.
• Thomas KellerWidely hailed as the U.S.s best
  chef, Thomas Keller pushes culinary boundaries
  with his innovative creations.
• Emeril LagasseThis lively New Orleans chef and
  TV host has turned America on to contemporary
  Creole cuisine.

• 6. Nobu MatsuhisaThe grandaddy of innovative
  Japanese cuisine feeds the swank and famous from
  L.A. to New York.
• 7. Wolfgang PuckWith an A-list clientele and
  revolutionary fusion dishes, Wolfgang Puck set
  the standard for all celeb chefs.
• 8. Charlie TrotterA passion for detail and
  devotion to fresh ingredients have won worldwide
  acclaim for this Chicago chef.
• 9. Jean-Georges VongerichtenAn impeccable eye
  for what's next, and intelligent, avant-garde
  food pairings are this French chef's forte.
• 10. Alice WatersDedicated to organic produce
  and simple preparation, Alice Waters invented
  California cuisine.

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Chefs of Today Need to Possess

• Cooking skills
• Employability traits
• People skills
• Menu development
• Nutrition
• Sanitation/Safety
• Accounting
• Computer Training
• 43 percent Percent of table service restaurant
  operators offering organic menu items who
  anticipate that they will represent a larger
  proportion of their total sales in 2007.

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The Restaurant

• Takes a basic drive the simple act of eating,
  and transforms it into a civilized ritual
  involving hospitality and imagination and
  satisfaction and graciousness and warmth
• French word meaning restorers of energy

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The restaurant industry is expected to add 2
million jobs over the next decade, for total
employment of 14.8 million in 2017.
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Major Areas of Foodservice

• FB sales
•  
• Restaurants, cafeterias, fast food 68.2
• Foodservice in hotels motels 5.6
• Foodservice in retail stores 4.2
• Vending and non-store retailers 2.2
• Contractors and Caterers 7.3
• Recreation and Sports 1.2
• Institutions operating own foodservice 11.3

Another Way to Look at It
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Figure 7-1Approximate Market Share of Restaurant
Segments
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Industry At-A-Glance

• Sales 537 billion
• Locations 935,000 serving more than 70 billion
  meal and snack occasions
• Employees 12.8 million the industry is the
  largest employer besides government

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Who Is the Guest?

• Guest
• Target market customer
• Niche - specific share of a market
• Catchment area
• Demographics
• Average income
• Growth or decline
• Zoning
• Convenience
• Accessibility
• Parking
• Curbside appeal
• LOCATION
• Demographics

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• 1.5 billion Restaurant-industry sales on a
  typical day in 2007

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Classifications of Restaurants

• Classifications
• Americans eat out 200 times a year
• 50 of guests visit a restaurant on their
  birthday
• Most popular meal period is lunch
• National Restaurant Association
• www.restaurant.org

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Restaurant OwnershipVery competitive business ½
fail within the first year, and 85 close within
5 years

• Independent
• One or more owners
• Not affiliated with any national brand or name
• Chain
• Almost identical in market concept, menu, design,
  and name
• Greater buying power and resources than an
  independent
• Franchise
• The franchisor sells the franchisee the right to
  use its name, logo, it product, and its concept
• Multi-Unit Foodservice Firms
• Owns and operates several restaurants each with a
  different concept, menu, and target market

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Full-Service Luxury Restaurants

• Full-Service
• Good selection of menu items made on premises
• Fine Dining Hall of Fame
• Spago
• There are few national chains

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Full-Service Luxury Restaurants

• Labor intense
• Only small number of population can afford them
• Hard to maintain consistency and quality
• Usually only successful in major cities

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• Roughly half of all travelers report that they
  dine out when they travel, and that dining out is
  the most popular activity planned after tourists
  arrive at a destination.

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Top 10 Culinary Trends

• Here is the National Restaurant Associations
  top-10 list of hot and cool (passé) culinary
  trends for 2007.
• Hot Items
• Bite-size desserts
• Locally grown produce
• Organic produce
• Flatbread
• Bottled water
• Specialty sandwiches
• Asian appetizers
• Espresso/specialty coffees
• Whole-grain bread
• Mediterranean cuisine Pan-Asian cuisine

• Cool Items
• Scandinavian cuisine
• Starfruit
• Organ meats/sweetbreads
• Ethiopian cuisine
• Kiwi
• Edible flowers/rose petals
• Blackened items
• Low-carb dough
• Soda bread Fruit soups

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Theme Restaurants

• Usually offer a limited menu, but create a
  complete experience for the guest
• Others specialize in creating a lively atmosphere
  and offering a diverse menu

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Casual Dining Dinner Houses

• Casual
• Relaxed atmosphere with trend towards casual
• Houstons
• Chain or independent
• Brinker International
• Darden Restaurants
• Metromedia Restaurants
• Ethic and theme

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Family Restaurants

• Evolved from coffee shops
• Informal setting, simple menu and service
  designed to please all of the family
• IHOP
• Cracker Barrel
• Comfort foods
• Less sophisticated in theme and ambiance

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Ethnic Specialty Restaurants

• Ethnic
• Independently owned and operated
• Mexican restaurants are largest growth segment
• Different types are developing
• Thai
• Indian
• Specialty Restaurants
• Food is theme related
• Seafood restaurants

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Quick Service Pizza

• Pizza
• Local and regional chains all with delivery
  service
• Four major chains
• Pizza Hut
• Dominos
• Papa Johns
• Little Caesars

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Sandwich Shops

• Affordable franchise
• http//www.subway.com/subwayroot/index.aspx

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Catfish Plantation Waxahachie, TX

• Weird and Wacky