Knowledge Era Enterprising The Value Chain and the Value Cluster '''

1
Knowledge Era Enterprising The Value Chain and
the Value Cluster ...

Co-creating with Customers and Customers
Customers

• Dr. Charles M. Savage
• Elisabeth H. Sundrum
• Knowledge Era Enterprises, Inc.

2
The Traditional Supply Chain
Supplier
Company
Customer
3
The Supply Chain Extended
4
Customers Needs and Aspirations
Problems Needs
Aspirations Opportunities
5
Supply Chain Needs Aspirations
Needs
Aspirations
Transactions
Opportunities
6
Shift to the Value Cluster
Customers Customers
Company
Customers
Suppliers/Partners
7
The Business Context Tends Opportunities
Customers Customers
Trends Opportunities
Company
Customers
Aspirations
Capabilities
Suppliers/Partners
8
Skandia AFS Working the Whole System
End Users
Invest in Future
Laptop Software
Study
Wholesale Annuities
Sell Annuities
Skandia
Brokers
Select
Events
Manage Funds
Funds Managers
9
Skandia AFS Amazing Co-creative Leverage
End Users
Hundreds of Thousands
Brokers
80,000
Skandia
2400
84
Funds Managers
10
Knowledge Era Enterprising
Partnering Dynamic Teaming, Virtual Enterprising
Knowledge Networking Unique Customization
Business Solutions Mass Customization
Structural Capital Community of Capabilities
Aspirations
Customer/Supplier Capital Virtual Community
of Capabilities Aspirations
Product Solutions
Transactions
Human Capital Individual Capabilities
Aspirations
Thanks to Hubert Saint-Onge and Leif Edvinson