Journal Watch Hospital Medicine is an eightpage, monthly c

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Introduction UNIQUE OPPORTUNITY FOR YOUR PHYSI
CIAN MARKETING PROGRAM
Journal Watch Hospital Medicine is an eight-page,
monthly clinical newsletter published by the
Massachusetts Medical Society, owners and
publishers of the world-renowned New England
Journal of Medicine. Journal Watch Hospital Medi
cine is a collection of summaries that includes
new as well as reprinted material from across the
other Journal Watch newsletter titles that
pertain to areas of interest for hosptialists.
Journal Watch Hospital Medicine fills the need
for focused information on specific topics such
as career development, hospital standards,
quality of care, and outcomes. There will be
also be a focus on areas of concentration
pertaining to daily hospital care.
Drawing from across all the Journal Watch titles
as well as featuring new content, Journal Watch
Hospital Medicine brings together the expertise
and perspectives of physician experts in a wide
spectrum of practice areas. The content of Journa
l Watch Hospital Medicine will be written by
experts from across the Journal Watch series and
chosen for its relevance by a board of
hositalists. The Journal Watch Hospital Medicine
editorial board will supplement this material
with summaries and comments on quality of care
and healthcare systems research.
Each issue features the following content
Ten to fifteen clear, concise summaries of impor
tant, groundbreaking research in the field of
hospital medicine drawn from a broad spectrum of
major medical journals Expert commentary that p
uts into context the relevance of this research
to clinical practice Citations for both the ori
ginal Journal Watch material and the original
journal articles, making it easy for readers to
obtain more information on articles of interest.
HOSPITAL MEDICINE
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BENEFITS TO CLINICIANS
Journal Watch Hospital Medicine offers physicians
and allied health professionals a clear and
concise overview of clinical options and current
research in the area of hospital medicine.
Among the benefits offered are
Journal Watch Hospital Medicine saves time.
Journal Watch Hospital Medicine saves precious
time, helping todays busy physicians keep up
with the latest advances in medical research
and clinical developments, so they can more
effectively evaluate, diagnose and manage the
treatment of patients. Journal Watch Hospital
Medicine cuts down on information overload
and provides concise overviews of the most
important advances in the field.
Since Journal Watch Hospital Medicine provides
new summaries as well as summaries and
commentary on must see research reported
across all Journal Watch newsletter titles,
physicians are able to review a vast amount of
research from many different sources within
minutes.
Because Journal Watch Hospital Medicine draws
from content across all Journal Watch titles,
access to respected, distinguished editorial
boards ensures relevance and quality.
Readers benefit from editorial boards of
physicians and consulting editors who are both
clinicians and researchers, not only providers
of patient care but also thought and opinion
leaders who attend and present at scientific
meetings. Therefore, readers are assured that
the content of Journal Watch Hospital Medicine
is carefully selected and reviewed for relevance
and usefulness. Expert commentary from the ph
ysician editorial boards helps readers put
articles in perspective by illustrating the
relevance of research to the practice of
medicine in the area of hospital medicine.
Further, each summary is peer-reviewed and then
edited for brevity, clarity, and style by an
experienced team of managing editors who
maintain the highest editorial standards.
HOSPITAL MEDICINE
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BENEFITS TO SPONSORS
As the sponsor of Journal Watch Hospital
Medicine, you will be providing a valuable tool
for busy physicians who just cant keep up with
all the latest research and developments in their
area of interest. Your sponsorship of Journal Wa
tch Hospital Medicine will also benefit you in a
number of important ways. Journal Watch Hospital
Medicine can help you Gain exposure to specif
ic and unique audiences Increase corporate an
d brand awareness in an uncluttered editorial
environment that is read by physicians
Receive maximum exposure for your product
message Surround your message with reliable,
editorial content Streamline your marketing and
reach your target market as Journal Watch
Hospital Medicine will be mailed only to your
selected lists Benefit from the trust p
hysicians have traditionally placed in products
from the publishers of the New England Journal
of Medicine

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READER HIGHLIGHTS OF JOURNAL WATCH PRODUCTS
Our market research, conducted among physicians
who received sponsored, complimentary or paid
subscriptions to other Journal Watch newsletters,
shows that they are sent to highly qualified
audiences of physicians and received with much
enthusiasm. Journal Watch (General Medicine)
96 of physician respondents find their
complimentary subscription to Journal Watch to
be somewhat or very valuable Source Journal W
atch Sponsored Study, MMS, January 2000
Journal Watch Cardiology 97 of physician res
pondents are as or more likely to look at
Journal Watch Cardiology than other newsletters
that they receive for free Source 2007 Journa
l Watch Cardiology Sponsored Study
Journal Watch Infectious Diseases
Physicians rated Journal Watch Infectious
Diseases high for - timely content 92 -
relevance to practice 83 - interesting topics
91 - overall impression 93 Source Journ
al Watch Infectious Diseases Subscriber Study,
August 2004 Journal Watch Emergency Medicine
98 of respondents found the comment at the end
of the Journal Watch Emergency Medicine summary
to be somewhat or very valuable
Source Journal Watch Emergency Medicine Reader
Survey, The Matalia Group, Inc., July 2000
Journal Watch Womens Health 92 of responden
ts read about half, most, or all of the contents
of an average issue of Journal Watch Womens
Health. Source Journal Watch Womens Health Subs
criber Study, Creative Solutions, May 2001
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SPONSORSHIP PROPOSAL
The following options proposed by the
Massachusetts Medical Society/New England Journal
of Medicine cover the cost to print, bind and
mail 12 issues of Journal Watch Hospital
Medicine. MMS charges include your companys
logo, an acknowledgment on the front cover of the
publication, and postage. MMS charges do not
include the cost of list rental if requested.

2008 PRICING Number of Subscriptions Cost p
er Issue Minimum Cost Per
Minimum Total Cost/

6 Mo. Subscription Yearly
Subscription 5,000 to 9,999 1.99
59,700
119,400 Up to a 4 pg Insert
2.27
68,100 136,200
10,000 to 14,999 1.92
115,200
230,400 Up to a 4 pg Insert
2.12
127,200 254,400
Sponsor Supplies Pre-printed Ad Inserts/ Jour
nal Watch Prints Ad Inserts ADDITIONAL RELATED
COSTS - Optional Welcome letter and envelope
(1 issue only) List rental if necessary Pr
icing for different quantities (available upon
request)
HOSPITAL MEDICINE