EXECUTIVE PROGRAM IN DIGITAL MARKETING

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EXECUTIVE PROGRAM IN DIGITAL MARKETING
JUMPSTART YOUR CAREER IN DIGITAL MARKETING. The
future is here.The future is now.
Do you want to be the next generation revolution?
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WHAT YOU WILL LEARN
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COURSE MODULES

• Online Business Planning
• Market Research and Analysis
• Web User Interface Design
• Web Programming Fundamentals
• Search Engine Optimization (SEO)
• Pay Per Click Advertising (PPC)
• Social Media / Web 2.0
• Link Baiting / Viral / WOM
• Affiliate Marketing and Management
• E-Mail Marketing
• Mobile And SMS Advertising
• Content Management Systems (CMS)
• Customer Relationship Management (CRM)
• Website Measurement Analytics

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ONLINE BUSINESS PLANNING

• Develop your project management skill sets.
• Learn how to build business project plans through
  Mind Mapping tools.

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MARKET RESEARCH AND ANALYSIS

• Learn to conduct surveys and find out the
  customer insights
• Prepare questionnaire for online market research
  activities
• Study how consumer behavior affect sales and
  conversions online
• Deploy advance intelligence gathering tools and
  techniques
• Manage and assess profits and opportunities for
  online businesses.

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WEB USER INTERFACE DESIGN

• Learn the art of User Experience with the
  relevant and usable design
• Build stunning websites with Photoshop, Flash and
  Dreamweaver
• User interface design is all about winning trust
  and credibility online.

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WEB PROGRAMMING

• Get your hands dirty with tips and tricks on PHP
  / AJAX programming language
• Be able to modify and work around with optimizing
  databases for dynamic search engine optimization
• Learn how advanced web applications language like
  Ruby on Rails (RoR) can help speed up the website
  development

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SEARCH ENGINE OPTIMIZATION (SEO)

• Not just Google, we cover all
• Learn the new Universal SEO, Say Bye-Bye to the
  old SEO techniques
• Get your website on top of the major search
  engines and social media sites using advanced
  techniques
• Optimize 1000s of pages using excel sheets and
  mysql databases

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PAY PER CLICK ADVERTISING

• Structure your PPC campaign for greatest impact
  and ease of management.
• Know the success factors for effective PPC
  Management
• Develop key business strategies
• From search to display ads, get the critical
  insights for successful campaigns
• Any one can start a campaign, but can they
  deliver guarantee on ROI

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SOCIAL MEDIA / WEB 2.0

• Increase your organic website traffic through
  blogs, classifieds and collaborative networks
• Be comfortable with all the technical and
  marketing jargons of Web 2.0
• Use networking and interactivity tools
  effectively for collective intelligence
• Build brand awareness

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LINK BAITING / VIRAL / WOM

• Attract web traffic
• Increase subscribers
• Increase sales
• Increase site stickiness
• Increase search engine rankings

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Affiliate Marketing

• Be able to review your existing affiliate
  marketing programme to get more leads or sales
• Know the success factors for effective affiliate
  marketing
• Select appropriate affiliate partners and
  softwareMaximize the contribution from your
  super-affiliates
• You will gain an applied knowledge of modern
  affiliate marketing practice, and the practical
  skills to build an affiliate campaign that meets
  your marketing objectives and delivers against
  sales targets.
• You can choose from a wide selection of products
  and services.
• Work from home and earn round the clock
• You get to be the BOSS!

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E-Mail Marketing

• Achieve Higher Response Rates
• Retain More Customers
• Reduce Marketing Costs
• Measure Results Instantaneously

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Mobile And SMS Advertising

• Build your database the right way
• Put some thought into the message composition
• Make SMS marketing campaigns go viral
• Enhance text messaging with other forms of
  communication

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CONTENT MANAGEMENT SYSTEMS (CMS)

• Build and manage website anywhere, anytime.
• Create content directly without any HTML
  knowledge.
• Learn how to set permissions to prevent from
  unauthorized content changes.
• Maintain consistent design across all pages
• Deploy advanced modules like forums, polls,
  shopping applications, searching, news
  management, etc..
• Update contents faster.

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CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

• Develop better communication channels
• Collect vital data, like customer details and
  order histories
• Create detailed profiles such as customer
  preferences
• Deliver instant, company-wide access to customer
  histories
• Identify new selling opportunities
• Attract new customers and close deals faster,
  through quicker and more efficient responses to
  customer leads and customer information
• Simplify marketing and sales processes by
  understanding customer needs

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WEBSITE MEASUREMENT ANALYTICS

• Improve your advertising and website to get more
  sales from the same or less budget.
• Learn about your visitors customers.
• Focus your advertising and to identify potential
  market segments and opportunities.
• Measure every aspect of a campaign and find out
  where the big results can be made.

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WHY LEARN ..?
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WHY LEARN FROM IMRI

• IMRI helps you find an everlasting job at the
  cost of an everlasting relationship.
• Let IMRI step in to solve the insolvable issues
  in your business today !!
• Enroll for an intensive IMRI training, and put
  the punch back into your life today!
• IMRI offers you the best-in-class training in
  transforming your ideas!
• Join IMRI and discover how businesses turn from
  the dumps to the top of the charts !

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WHY LEARN AT ALL

• Online Marketing- A Recession-Free Industry.
• Place your future into our hands. Experience IMRI
  Placement Facility
• In a dynamic and challenging online business
  environment, the need for Digital Marketers is on
  the rise as complete 'Business Solution
  Providers'.
• IMRI ensures its students are thoroughly trained
  in practically all the avenues of Internet and
  Digital Marketing as keen competitors in the race
  for digital marketing.
• Proud of a 100 student placement record, the
  credit goes to the team of dedicated
  professionals from the corporate world, which are
  a significant part of the IMRI Corporate Resource
  Centre and the Career Advisory Board striving to
  propel students towards a rewarding career in the
  field of online trade.

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RECRUITERS LOVE TO RECRUIT _at_ IMRI
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RECRUITERS LOVE

• IMRI has grown rapidly to gain a reputation as a
  global leader in Digital Marketing.
• Proud of its history of achievements, IMRI churns
  out a 100 students on an average every year, and
  has proved to be a fertile ground for
  high-performing achievers.
• IMRI students are top of the charts when it comes
  to Digital Marketing.
• Well equipped in the field of End-to-End
  marketing, B2B, B2C, Social Media, Text
  Advertising, E-commerce. Name it and our students
  know them all! Even the tricks of the trade.

CORPORATE TRAINING
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BE A HERO GET CERTIFIED!
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BECOME AN ORGANIZATION ASSET

• Invest in a career in Digital Marketing and build
  a secure future with an IMRI certification.
• An IMRI certification next to your title speaks
  volumes of your dedication to quality and is a
  reliable standard of your skills.
• Certification for Companies
• IMRI Search Company
• IMRI Web Analytics Company
• Certifications For Individuals
• IMRI Search Marketer Professional
• IMRI Social Marketer Professional
• IMRI Web Analytics Professional
• GET CERTIFIED FROM IMRI. BECOME A WORLD-CLASS
  RESOURCE!

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AVAIL SCHOLARSHIPS FREE!
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APPLY FOR SCHOLARSHIPS

• A scholarship is an incentive and a source of
  encouragement to academically and economically
  deserving students.
• The Scholarship Services Department at IMRI
  administers various scholarship programs which
  are available for both short term and long term
  courses backed by a strict eligibility criterion
  and an equally tough selection procedure.
• Candidates can avail these scholarships on the
  basis of the course opted. Each program has its
  own eligibility criteria, open/close dates and
  required documents.

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IS DIGITAL MARKETING RIGHT FOR YOU?
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GET READY FOR DIGITAL FUTURE

• Applicants desirous of taking IMRI Experiential
  Learning programs should undergo the below
  procedure
• Step 1 Pre-screening Interview to asses the
  candidate's soft skills, learning objective,
  commitment and handling pressures / deadlines
• Step 2 Followed by Personal Interview round
  which will be to assess the inherent qualities
  like A passion and curiosity for digital
  marketing, the ability to utilize a
  customer-centric approach while solving problems
  and making decision, the capacity of being
  proactive, analytical and quality driven, which
  are vital ingredients to be a skilled Digital
  Marketing Professional.

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HOW CAN YOU APPLY?
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APPLICATION PROCESS

• Applicants desirous of taking IMRI Experiential
  Learning programs should undergo the below
  procedure
• Step 1 Fill out our online request brochure form
• Step 2 Make the course fee Rs.1,20,000/- (Two
  Installments) Cheque / Bank Transfer
• Step 3 Schedule a pre-assessment test with our
  coordinator
• Step 4 Personal and career goals assessment
  interview with our director
• Step 5 Detailed course plan

Note There will be additional 10 applicable
taxes.
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We Dont Teach We Make You Succeed.
Search Engine Optimization (SEO) is only one tool
of Digital Marketing. Like to explore and master
other powerful business tools, browse through
IMRI Experiential learning programs gt
http//www.imri.in/digitalmarketing
Hands-on Training. 100 Placements.
Across India Mumbai Chennai Bangalore
Hyderabad Delhi Email info_at_imri.in Web
www.imri.in Tel [phone]