We have created good personal relationships with several gardening editors' Pattie Barron of the Lon

1
We have created good personal relationships with
several gardening editors. Pattie Barron of the
London Evening Standard regularly rings up to ask
for ideas and for suggestions of the particular
items to be included as special offers that she
can feature.
2
Kevin Smith, Editor of Gardeners World best
Buy page regularly calls up stock items from us
to use for this page, while we are regularly
consulted by the Daily Mail about items to
feature on occasions such as Fathers Day,
Easter, Christmas, etc.
3
(No Transcript)
4
Using an updated logo, a cohesive marketing style
has been created for all display materials,
information notices, etc.
For our leaflet drops, which continue on a
regular basis, and for other marketing and
advertising purposes, we bought the right to use
a print of a local photographers view of an
attractive meadow planting. We also produce
seasonal cards for local mail drops
We do a small amount of advertising in a local
magazine. This is always coupled with an
editorial feature.
5
In June when Rae Spencer-Jones compiled a list
of favourite places for the Daily Telegraph , we
were pleasantly surprised to find we were the
only London garden centre to be included
North One Garden Centre has been a well-kept
secret among its Islington devotees, until now.
From tiny premises, Beryl Hislop sells unusual
plants displayed in inspiring combinations that
change every week. Bespoke garden furniture and
pots and vases from the Continent create a young
and modern look.