Business proposal

1
Business proposal
2
Community today

• XboxRussia community (www.xboxrussia.ru) is the
  meeting place for people who adore playing
  videogames on Xbox consoles. We have the most
  active target audience in videogames market
  segment.
• We offer the advertising places on XboxRussia.ru
  site.
• Key feautures of XboxRussia.ru
• Attendance 3200 unique visits \ day
• Pageviews 24000 pageviews \ day
• 9000 registered members

3
Community today audience

• Occupation
• Student 25
• University Student 34.5
• Worker (full day) 32.9
• Business owner 4.5
• Government worker 0.5
• Military personnel 0.1
• Currently unemployed 2.5

• Age
• 13-17 31
• 18-21 31
• 22-25 19.6
• 26-30 11.5
• 31-35 4.2
• 36-40 1.1
• 41-46 0.5
• 47 0

• Owned consoles
• Xbox 360 95.7
• Xbox Original 4.3
• PSP 20
• PlayStation 2 15.4
• PlayStation 3 9
• Nintendo Wii 5.6
• Nintendo DS 4
• Others 11
• None 2

• Gender
• Male 99.2
• Female 0.8

Current info is taken from the public survey on
Xboxrussia.ru in september-october 2008 596
people took part in the survey. Full results are
available at XboxRussia.ru
4
Advertising places

• Main page
• The average pageview count is 5000.
• The main page is the central entry point. All
  members enter the site through this page.
• This is the place where the last news are
  publicated.
• Central banner 760230
• 1000 views - 20
• 1 week 600
• 2. Right banner 196228
• 1000 views 12
• 1 week 460

5
Advertising places
Forum The forum is the base of our community. The
most interesting events take place here. 7000
pageviews daily. 3. Central banner on all forum
pages 1000100 1000 views 10 1 week - 230

6
Advertising places
News and reviews The most updateable pages on
the site. All fresh news and game reviews are
publicated here. 4000 views daily. 3. Text pages
banner 120600 1000 views - 10 1 week 150
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Advertising places
Email subscribtions ad Subscribtion letters are
sent to the subscribers once a week. We send the
last news about Xbox, Xbox Live, community news
and events. There are 7500 subscribers at
moment. We offer the text advertisement blocks
in subsribtion letters. Text block with 300
symbols limit 60 per letter.
8
Cooperation

• Events and contests
• We develop and manage a lot of online and offline
  events and contests for the community members.
• We invite third-party companies to take part in
  information and prize sponsorship
• Online contest examples
• http//xboxrussia.ru/Forums/Main/Konkurs_XboxRussi
  a/default.aspx
• http//gta.xboxrussia.ru/
• We are glad to discuss any kind of sponsorship,
  make your offers.

9
Tournaments

• Professional tournament management.
• Target
• Professionally organized tournament is the best
  way of games promotion, console abilities
  demonstration. Tournaments stimulate audience to
  be more active.
• The tournament is the good press release
  occasion.
• Our tournament experience
• First russian Xbox tournament have been organized
  by XboxRussia in 2004.
• XboxRussia Games 2005, 2006, 2007.
• Technical management of the Microsoft tournaments
  on gaming exhibitions (Igromir 2006, Igromir
  2007).
• Technical management and judgement of the World
  Cyber Games 2007, console part - Moscow, Saint
  Petersburg.
• XboxRussia Games Tournament organisation on
  Igronavtika 2008 exhibition.
• Technical management of the Microsoft tournament
  in Kremlin Worldwide Russian Narodniy Sobor in
  2007.

10
????????
Oleg Dronov. Head of games department Softline
Company Vavilova st. 47a Moscow 117312,tel.
[phone], ext.453fax (495)
221-10-70e-mail olegd_at_softline.ru www.gamedep.ru
www.xboxrussia.ru