Title: Challenging the Assumptions of Legacy Librarianship
1(No Transcript)
2Your HostsHow We See Ourselves
3And How You May See Us By the End of this Webinar
4Legacy Librarianship
5AssumptionPatrons Arent Capableof Finding
the Good Stuff on Their Own
6Self-Service
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9Insurance agents
10Neighborhood pharmacists
11And librarians
12What sources have you used
Sources 2005 Perceptions report 2007 Sharing
Privacy and Trust report
13Comparing Librariesto Search Engines
Source Perceptions report
14Comparing Libraries to Search Engines
Source Perceptions report
15Trustworthiness of Information
Source Perceptions report
16How Does the Library Add Value to Self-service
Information Seeking
17Enhanced Discoverability
- Engines not OPACs
- Engines not databases
- RSS
- Digitization
- Captioning
- Text/IM/microformats
- Contributions to non-
- library sites sources
18Recombinant Resources
- Mainstream data formats
- Easy import/export/snip
- Toolbars gadgets widgets APIs
- Institutional and civilian-defined tags
19100 Floating Collections
20Emphasis on Abundance
- Demand-based resource allocation
- Fast convenient delivery
- Minimal rationing
- Appeal factor
21AssumptionOne-on-One Assistance Is Our Most
Valuable Offering
22Comparing Librarians to Search Engines
Adapted from Perceptions of Libraries and
Information Resources (OCLC 2005)
23The Decline and Fall of the Expert
24How Can We Highlight and Reinforce Librarians
Status as Professionals
25Dispatched Service
- Centrally located desk(s)
- Staffed by non-librarian dispatcher
- Dispatcher matches question to the best person to
handle it - Librarians work on call
- Tech staff work on call
- Work to completion with
- each person
26Upselling
27Re-animating Reference
- Research
- Check Your Work
- Learning specialists
- Community specialists
- Outreach
28Assumption Detailed Rules Procedures and
Standards Ensure Excellent Service
29What Advice Would You Give the Library
- Be more pleasant to people
- Make the atmosphere
- not so clinical
- Relax a bit on the
- restrictions
- Lighten up!
- Stop making it feel so much like church!
30How Can We Empower Staff to Apply Judgment Not
Just Rules
31Think More About Building Relationships and
Less About Winning Arguments
32Success Insurance
- Minimal gate-keeping
- Fewer simpler rules
- Presumption of innocence
- Appreciative inquiry
- No victims
33AssumptionThe Internet Is Just One More
Information Resource
34Sharing Privacy and Trust in Our Networked World
35Rise of Social Networking
Adapted from Sharing Privacy and Trust in Our
Networked World (OCLC 2007).
36And of Social Media
Adapted from Sharing Privacy and Trust in Our
Networked World (OCLC 2007).
37Social Networking Spaces Why We Go There
Ages 14-21 My friends use the same site 80 The
website is fun 56 To network or meet new
people 39 Ages 22-49 My friends use the same
site 63 The website is fun 40 To network or
meet new people 39 Ages 50 My friends use the
same site 40 To be part of a group or
community 38 The website is useful 33
Adapted from Sharing Privacy and Trust in Our
Networked World (OCLC 2007).
38Were Early Adopters
Adapted from Sharing Privacy and Trust in Our
Networked World (OCLC 2007).
39Were Pretty Much Geeks
Adapted from Sharing Privacy and Trust in Our
Networked World (OCLC 2007).
40Were Pretty Much Geeks Sometimes
Adapted from Sharing Privacy and Trust in Our
Networked World (OCLC 2007).
41How Can the Library Use the Internet to Build
Community
42Adopting New Technology as a Tacticvs.Exploi
ting New Technology as a Strategy
43Connect Readers
44Social Information Discovery
45AssumptionCivilians Recognize and Value Library
Confidentiality
46PrivacyCivilians Versus Librarians 1
Adapted from Sharing Privacy and Trust in Our
Networked World (OCLC 2007).
47PrivacyCivilians Versus Librarians 2
Adapted from Sharing Privacy and Trust in Our
Networked World (OCLC 2007).
48Sharing on SocialNetworking Sites
80
70
60
50
40
30
20
10
0
Subjectsof interest
Birthday
Personality attributes
Lastname
Sexualpreference
Books read
Self-published
Telephonenumber
Health information
49How Can We Use the Data We Already Collect
50Real-Time Activities Buzz
- Live circulation activity e.g. Yorba Linda PL
book feed - Todays hot topics
- Live program excerpts
- New titles just in
- Wireless strength
- Parking cam
51Evidence-Based Planning and Marketing
- Design for most common situations
- Community segments/profiles
- Reports framed to match stakeholder (civilian)
agendas - Collaboration based on audiences shared with
non-library partners
52AssumptionTo Use the Library Is to Love The
Library
53 OCLCs Newest Reporton Advocacy and Funding
54There Is No CorrelationBetween Library Use and
Library Support
55The love-hate continuum
Kathy Sierra Creating Passionate Users
http//tinyurl.com/bkbtk
56Effective Positioning
- Transformation NOT information
- Infrastructure NOT institution
- Necessity NOT nice to have
- Future NOT past
- Return on investment NOT altruism
57How Can We Strengthen Peoples Support for the
Library
58Who Are Your People
59Grassroots Constituency/Coalition Building
60Library as a Tool for Self-Actualization
61Passionate Librarians
62AssumptionWe Need to Educate These People
63How can we contribute to civilians quality of
life work and learning on their terms
64(No Transcript)
65Thank You for Joining Us!
- George Needham OCLC
- needhamg_at_oclc.org
- Joan Frye Williams Consultant
- joan_at_jfwilliams.com
- Listen to our podcasts at http//feeds.feedburner.
com/InfoblogGeorgeAndJoan
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