Brazil Is The Land Of The Future, And Always Will Be

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"Brazil Is The Land Of The Future, And Always
Will Be"
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Population Of 190 Million Is 84 Urban

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BRAZILIAN LAND USE TODAY
Total Area 851 million of hectares
Annual and Permanent
Food Crops
Pastures
70.3 mi ha
172.3 mi ha
(8.3)
(20.2)
Sugar-Canetor
ETHANOL
No-Arable
4.2 mi ha (0.5)
Areas
502.2 mi ha
Oilseed Crops for
(59)
BIODIESEL B3
2.2 mi ha (0.3)
Areas available
for expansion

• No-Arable Areas
• Citys, rivers and lakes
• Areas not suitable for cultivation
• Areas of conservation (forests, indigenous areas
  etc.)

99.8 mi ha
(11.7)
Sources MAPA and IBGE. Development by MME.
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However Obstacles in Infrastructure

• BR US Difference
• Soy production costs 187 238 51 dollars
  cheaper in Brazil
• Transportation costs 97 26 71 dollars
  cheaper in U.S.
• Port costs 7 3 4 dollars cheaper in
  U.S.
• Total 291 267 24 dollars in
  favor of USA
• Conclusion To produce soy in Brazil is 51
  dollars cheaper than
• in the US. But the logistic costs not only
  eliminate this
• advantage but inverts the equation. At the end,
  it is 24 dollars
• cheaper to produce in the US than in Brazil.

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Imports-Exports
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Favorable Exchange Rates
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Balanced Trading Partners
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Export Composition
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Brazil - Socioeconomic Profile
Geography 8.5 million km2 More than 5,500
cities 7,500 km coastline Population 190
million inhabitants Economic Growth rate 5.8
2008 Life expectancy 75 years Poverty 11
of population Labor Labor force 90 million
Urban unemployment 8

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Education and Living Standards Illiteracy
11 82 of households in urban areas More
than 80 with water More than 66 with sewage
Ranks 65th in UNs HDI
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Middle Class and Educational Indicator
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Interest Rates at Historic Low
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Brazils Middle Class Drives Economy
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......With Minimal Help from Government

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Comparison of Brazilian Stimulus
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Brazilian Unemployment During Crisis
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..as Bovespa Stock Market returns to approach
record levels
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Brazilian Stock Market Comparison
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Which Leave Brazilians Very Optimistic, and
Interested in Business
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Developing Business in the culture

• - Rethink Business Development Priorities
• - Understand Brazilian / Latin Culture
• William A. Naughton
• Differing Styles and Business Practices in
  Inter-American Relations
• Ten Mistakes to Avoid in Working With Latin
  Americans

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Market Information and Partnership

• - Export Assistance Program
• Country Commercial Guide
• Gold Key
• Market Research
• - Get the Right Partner / Participate with him
• - Key Clients in Target Market

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Information Sources Central Bank of Brazil
Ministry of Mines and Energy Brazilian
Institute of Geography and Statistics
Bloomberg Walmart Corp Economic Blogs
seekingalpha and tradingeconomics

• Please send follow-up questions on Brazil to Jim
  Brochhausen brazilianmarkets_at_gmail.com
• And suggestions on future topics to Brent Rondon
• rondon_at_duq.edu
• Contact Erin McBride of the US Commercial
  Service-Pittsburgh Office at erin.mcbride_at_mail.doc
  .gov