Bobbi FoutchReynolds, Ed.S.

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Media That MotivatesorHow to Move Millennials

• Bobbi Foutch-Reynolds, Ed.S.
• CASE District 4
• April 4, 2005

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Whats a Millennial?

• Who am I talking about?
• Media
• How do these teens use media?
• Where/when do they use it?
• Why should we care?

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The Beloit College Mindset List for the Class of
2008
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Putting Millennials in Their Place
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The Millennials

• Characteristics
• Numbers
• Problems
• Ethics

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The Millennials

• Sex
• Drugs
• Rock n Roll

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The Millennials

• Community
• Race
• Politics
• Religion

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In fact, some see the Millennials as
NextTheHero Generation?
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Media

• Print
• Broadcast
• Music

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Media

• Internet (general)
• www.pewinternet.org

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Media
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Teens/Net

• 79 of children age 14-18 live in a home with one
  computer
  
• Ethnic gap
• Household income gap

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Teens/Net

• 77 Clarification of homework
• 73 Rather get books online than in your library
• 86 Research on topics for school
• 56 On school information (HS College)
• 80 IM to their classmates (HS College)

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Teens/Net

• 12 - 17 year olds
• E-mail (81)
• IM (70)
• 18 - 19 year olds
• E-mail (91)
• IM (83)

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Teens/Net

• 42 2x a day to communicate with friends
• 84 Just for fun and to look around
• 92 Check e-mail daily
• 40 Public chat rooms

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Teens andTechnology

• Internalized
• Cell Phones
• MP3 Players/iPods
• PDAs
• Pagers

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Technologyas Socialization

• Cell Phones
• Text Messaging
• Instant Messaging

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Instant Messaging

• Real Time
• Alert
• Emoticons

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Convergence

• Websites
• Instant Messaging
• Cell Phone
• Television
• Music (Radio/MP3 player)

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Marketing in theDigital Age

• Congruence
• Brand Loyalty
• Buying Habits
• Informative

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Marketing in theDigital Age

• Online Street Marketing
• Viral Marketing
• Free Products/Services
• Cross-Marketing

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Sites

• http//www.pewinternet.org/
• http//www.kkf.org
• http//www.gurl.com/
• http//www.bolt.com/
• http//www.teen.com/
• http//www.headbonezone.com/
• http//www.youngbiz.com/
• http//www.smartgirl.org/
• http//www.drdrew.com/
• http//www.wink.com/
• http//www.extendmedia.com/
• http//www.alloy.com/
• http//www.pogo.com/

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Contact informationBobbi Foutch-ReynoldsVP/Mark
etingInteract Communications, Inc.920.478.2115(h
ome office) 608.213.4466 (mobile)