CORPORATE COMMUNICATIONS PROCESSES

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CORPORATE COMMUNICATIONS PROCESSES
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COMMUNICATIONS PROCESSES

• How Meetings Events relate to Corporate
  Communications Processes
• (Meeting Events Conventions and Exhibitions)

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COMMUNICATIONS PROCESSES
Understanding Corporate Communications Processes

• Image, Identity and Reputation Management
• Corporate Branding
• Strategic Public Relations
• 4. Investors Relations, Government Relations

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COMMUNICATIONS PROCESSES
Understanding Corporate Communications Processes

• 5. Cross Cultural Communication and
• Stakeholders Relationships
• Integrated Advertising and Marketing
• 7. Old and New Media Relations

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COMMUNICATIONS PROCESSES
Why use Events as the Platform

• Special Events, Meetings,
• Conventions with Exhibitions
• General Public
• Trade Visitors / Corporate Sector
• Trade Buyers and Sellers
• Government Agencies
• An effective tool for Mass Communication
• Integrated Advertising and Marketing

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COMMUNICATIONS PROCESSES
Events as the Platform

• Regional / International Exhibitions and
• Tradeshows
• Display of Corporate Logos
• Poster Exhibition
• 3D-Product Display
• Product demonstrations
• Audio-Visual Presentations
• Media coverage

Image, Identity and Reputation Management
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COMMUNICATIONS PROCESSES
Events as the Platform

• 3-D Communications
• Audio-visual displays
• Posters / catalogues
• Physical product / demonstrations
• VERTICAL EXHIBITIONS - Specific Subjects e.g.
• Computer Fair
• HORIZONTAL EXHIBITIONS - Broad Based Event e.g.
• Home Decorex Fair

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COMMUNICATIONS PROCESSES
Events as the Platform

• Conferences and Congresses
• Bring a wide range of people together to
  exchange information and ideas
• Opportunity to bring staff, sales suppliers,
  clients and dealers together
• Launch new products
• Sales recognition

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COMMUNICATIONS PROCESSES
Events as the Platform

• Education
• Lifelong Education Team Building
• Seminars Training
• Workshops Dialogue
• Symposia Forum

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COMMUNICATIONS PROCESSES
Events as the Platform

• Business to Business Relationship Building
• Networking
• Customer Loyalty earned
• Relationship Marketing Programmes

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COMMUNICATIONS PROCESSES
Exhibitions are fast becoming a major
marketing medium, attracting a growing of
Clients media expenditure
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COMMUNICATIONS PROCESSES
Exhibitions / Trade Shows - Characteristics

• Most are held annually and at the same venue
• Timing dictated by market conditions
• Venue choice by
• Capacity and location
• Accessibility
• Rental and service costs
• Contractual relationship with venue

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COMMUNICATIONS PROCESSES
Events - Trends

• Competition Venues need to keep up to date with
  latest facilities
• Organisers increasing number of publics shows
• Increased internationality of shows
• Demand to improve performance in waste management
  and environmental issues

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COMMUNICATIONS PROCESSES
Events - Trends

• A powerful sales and marketing tool
• A market place for buyers and sellers
• Sophisticated centers for modern day business

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Thank You