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SAFE Initiatives Behavioral Change Communication and Role of Mass Media: Opportunities

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Title: SAFE Initiatives Behavioral Change Communication and Role of Mass Media: Opportunities


1
SAFE InitiativesBehavioral Change
Communication and Role of Mass Media
Opportunities Challenges,26th October 2007
New Delhi
SIAM-SAFE
(a SIAM initiative)
2
Formation of SAFE
  • SIAM initiated the formation of SAFE (Society For
    Automotive Fitness Environment)
  • Members from
  • Industry
  • Government
  • Testing Agencies
  • Individuals
  • NGOs

3
Objective of SAFE
  • Focus on creating awareness among vehicle users
    and to emphasise their responsibility for cleaner
    air and safer roads.

4
Some of the Major SAFE Programmes / Activities
  • SAFE Annual Convention 2006 at Chennai
  • National Road Safety Week
  • Global Road Safety Week
  • Mercedes-Benz Mobile Kids Programme
  • World Environment Day
  • On-Going Programmes
  • Driver Training
  • Free Pollution Check Camps
  • Vehicle Regulations Policies

5
SAFE Outreach Projects
  • For General Public
  • Two wheeler drivers
  • Cars drivers
  • Pedestrians
  • For Institutions
  • School Students
  • College Students
  • Students of
  • Professional
  • Institutes
  • For Professional
  • Drivers
  • Three Wheelers
  • Taxis
  • Bus
  • Trucks

Seminar / Workshops Safety Vehicular Emission
Control
6
National Road Safety Week
  • From 1st 7th January 2007
  • 78 Programmes
  • Road Safety Programmes Organised by SIAM
  • 13 Cities
  • 10 States

7
Hyderabad
Indore
Bangalore
Agra
Pune
Delhi
8
Global Road Safety Week
  • 23rd 29th April 2007
  • Programmes organised at
  • Delhi
  • Ahmedabad
  • Bangalore
  • Vishakhapatnam

9
Delhi
Hyderabad
Ahmedabad
Bangalore
10
Mercedes-Benz Mobile Kids Programme
  • SIAM in partnership with DaimlerChrysler launched
    this innovative programme
  • Interactive Course material prepared by
    DaimlerChrysler
  • Trained the teachers for one day
  • Knowledge of Road Safety imparted to Students of
    Class IV
  • One month training to students of each school
  • Inter-School Competition
  • Progammes at
  • Delhi
  • Chennai

11
World Environment Day
  • 5th June 2007
  • Free Pollution Check Camps all over India
  • At 600 authorised Dealers of SIAM member
    companies
  • Spread over 150 cities in 25 States

12
5th June 2007 Free Pollution Check Camps All
Over India
13
SAFE Annual Convention 2007 at Indore
  • Presided by Transport Commissioner, Government
    of Madhya Pradesh, Mr B P Singh
  • 200 delegates from all over the country
  • Safety Exhibition was organised

14
Up Coming Events from October 2007 March 2007
  • Road Safety Awareness Programme with Delhi
    Traffic Police in November 2007
  • Road Safety Awareness Programme with School
    Students in association with Honda Motorcycle
    Scooters in October / November 2007
  • Road Safety Awareness Programme at Kolkata in
    December 2007
  • Study on Trauma Care
  • National Road Safety Week from 7 14 January
    2007
  • Safety Awareness Campaign during Auto Expo 2008
  • Driver Training Programme for Corporates drivers

15
Role of Media
VisionRoad Safety A National Habit
16
VisionRoad Safety - A National Habit
  • www.siam.in

17
Thank You!
  • Surojit Mohan Gupta
  • Society of Indian Automobile ManufacturersCore 4
    B, 5th FloorIndia Habitat CentreLodi RoadNew
    Delhi 110 003Phone 91-11-24647810-12 Mobile 91
    98718 97008Fax 91-11-24648222Email
    surojitgupta_at_siam.in www.siamindia.com  or
    www.siam.in
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