Title: SAFE Initiatives Behavioral Change Communication and Role of Mass Media: Opportunities
1SAFE InitiativesBehavioral Change
Communication and Role of Mass Media
Opportunities Challenges,26th October 2007
New Delhi
SIAM-SAFE
(a SIAM initiative)
2Formation of SAFE
- SIAM initiated the formation of SAFE (Society For
Automotive Fitness Environment) - Members from
- Industry
- Government
- Testing Agencies
- Individuals
- NGOs
3Objective of SAFE
- Focus on creating awareness among vehicle users
and to emphasise their responsibility for cleaner
air and safer roads.
4Some of the Major SAFE Programmes / Activities
- SAFE Annual Convention 2006 at Chennai
- National Road Safety Week
- Global Road Safety Week
- Mercedes-Benz Mobile Kids Programme
- World Environment Day
- On-Going Programmes
- Driver Training
- Free Pollution Check Camps
- Vehicle Regulations Policies
5SAFE Outreach Projects
- For General Public
- Two wheeler drivers
- Cars drivers
- Pedestrians
- For Institutions
- School Students
- College Students
- Students of
- Professional
- Institutes
- For Professional
- Drivers
- Three Wheelers
- Taxis
- Bus
- Trucks
Seminar / Workshops Safety Vehicular Emission
Control
6National Road Safety Week
- From 1st 7th January 2007
- 78 Programmes
- Road Safety Programmes Organised by SIAM
- 13 Cities
- 10 States
7Hyderabad
Indore
Bangalore
Agra
Pune
Delhi
8Global Road Safety Week
- 23rd 29th April 2007
- Programmes organised at
- Delhi
- Ahmedabad
- Bangalore
- Vishakhapatnam
9Delhi
Hyderabad
Ahmedabad
Bangalore
10Mercedes-Benz Mobile Kids Programme
- SIAM in partnership with DaimlerChrysler launched
this innovative programme - Interactive Course material prepared by
DaimlerChrysler - Trained the teachers for one day
- Knowledge of Road Safety imparted to Students of
Class IV - One month training to students of each school
- Inter-School Competition
- Progammes at
- Delhi
- Chennai
11World Environment Day
- 5th June 2007
- Free Pollution Check Camps all over India
- At 600 authorised Dealers of SIAM member
companies - Spread over 150 cities in 25 States
125th June 2007 Free Pollution Check Camps All
Over India
13SAFE Annual Convention 2007 at Indore
- Presided by Transport Commissioner, Government
of Madhya Pradesh, Mr B P Singh - 200 delegates from all over the country
- Safety Exhibition was organised
14Up Coming Events from October 2007 March 2007
- Road Safety Awareness Programme with Delhi
Traffic Police in November 2007 - Road Safety Awareness Programme with School
Students in association with Honda Motorcycle
Scooters in October / November 2007 - Road Safety Awareness Programme at Kolkata in
December 2007 - Study on Trauma Care
- National Road Safety Week from 7 14 January
2007 - Safety Awareness Campaign during Auto Expo 2008
- Driver Training Programme for Corporates drivers
15Role of Media
VisionRoad Safety A National Habit
16VisionRoad Safety - A National Habit
17Thank You!
- Surojit Mohan Gupta
- Society of Indian Automobile ManufacturersCore 4
B, 5th FloorIndia Habitat CentreLodi RoadNew
Delhi 110 003Phone 91-11-24647810-12 Mobile 91
98718 97008Fax 91-11-24648222Email
surojitgupta_at_siam.in www.siamindia.com or
www.siam.in