STRICTLY CONFIDENTIAL: This proposal is proprietary to Clear Channel Entertainment and its affiliate

1
40th Anniversary Tour
Tour Marketing Alliance
STRICTLY CONFIDENTIAL This proposal is
proprietary to Clear Channel Entertainment and
its affiliates and we reserve all rights to full
confidentiality in all the information contained
in this document. Recognizing that there will be
additional details of both a legal and financial
nature which will need to be negotiated and
agreed upon and that such details are subject to
the approval of Clear Channel Entertainments
corporate office, it is understood that neither
Clear Channel Entertainment nor its affiliates
will be obligated to each other until a written
agreement approved by Clear Channel
Entertainments corporate office has been signed
by both parties.
2
Its Only Rock N Roll
At the core of all rock and roll is the notion
that people can do what they want to, when they
want to, and how they want to, and the rest of
the world be damned. More than any other rock
act, the Rolling Stones epitomize this idea in
their music, look, attitude, and behavior. They
have followed this road, and get away with it. In
the process, they are undoubtedly the most
successful and influential band of all time.
Dubbed as The Greatest Rock-N-Roll Band in the
World!, their 40-year career of hit records,
classic songs, monster live spectacles has
consistently reinforced that title time and time
again.
BUT I LIKE IT!
3
Discography
1998 1997 1996 1995 1994 1989 1986 1983 1981 1980
1978 1976 1974 1973
No Security LP Charlie Watts Solo Album Long Ago
Far Away Rock n Roll Circus LP Stripped
LP Undercover LP Tattoo You LP Emotional
Rescue LP Some Girls LP
More Hot Rocks LP Exile On Main Street LP Hot
Rocks LP Sticky Fingers LP Their Satanic
Majestys Request LP Flowers LP Between The
Buttons LP High Tides, Green Grass LP 12x5
LP Now LP Profile LP
1972 1971 1970 1970 1969 1968 1967 1966 1965 196
4
Get Your Ya Yas Out LP Let It Bleed LP Through
The Past Darkly LP Beggars Banquet
LP Decembers Children LP Got Live If You
want It LP Out Of Our Heads LP
Voodoo Lounge LP Steel Wheels LP Singles
Collection Box Set Dirty Work LP Black And
Blue LP Its Only Rock n Roll LP Goats Head Soup
LP
4
Keep On Rolling
In 2002, the Rolling Stones show no signs of
resting on their laurels as the band will release
a new album featuring some new songs along with a
retrospective of their 1 hits throughout their
career. Shortly after the release of the album,
the Rolling Stones will also release their first
ever Box Set. Their record label, Virgin, plan
to execute a multi-million dollar media campaign
surrounding these two releases on a world-wide
basis.
5
Audience Demographics
6
THE Live Act
Every year the Rolling Stones have gone on tour,
it has always been the biggest musical event of
the year.
Top 15 Grossing Tours of All Time in North
America
Past tour sponsors included Budweiser (1994),
Sprint (1997) and Tommy Hilfiger (1999).
7
Tour Concept
So what do you do when you turn 40? YOU THROW A
PARTY! Working Tour Names The Life Begins at
40 Tour The First 40 Years Tour To
celebrate their 40th anniversary, the Rolling
Stones will go on a worldwide tour which will
re-enact memorable moments in their 40-year
career as well as continue their present new
music and live spectacles, the likes of which
only The Stones can do. Many tour stops will
have one club date, one arena date and one
stadium date, each representing a different face
of the band! All the action will be captured in
a documentary to be broadcasted on Network TV.
8
Tour Profile
9
A Groundbreaking Opportunity
An alliance with the Rolling Stones offers
Sponsor the unique opportunity to harness the
power and capture the magic of Rock n Rolls
most recognizable brand name in a relevant,
meaningful way, while achieving these important
objectives

• Generate top-of-mind awareness
• Reinforce brand image through unique
  media/promotional initiatives
• Drive product sales
• Build retail/trade relationships
• Create dramatic impact
• Associate with the highest quality events

10
40th Anniversary Tour

• Tour Sponsorship
• Marketing Activation Platforms

11
On-Site Benefits

• Showcase Sponsor products in a relevant context
  through display and demo
• Allow consumers to interact with new and existing
  Sponsor products via dedicated sampling areas
  (where available)
• Make Sponsor a tour souvenir by
  creating/distributing Sponsor-identified premiums
• Distribute bounce-back coupons
• High-visibility Sponsor signage displayed
  throughout each venue
• Potential Sponsor PA announcement and/or video to
  be broadcasted prior to and after show
• Meet and greets with the Rolling Stones in select
  markets over the course of the tour
• Right to VIP hospitality area at each tour venue
  for clients (incremental cost for catering)
• Sponsor logo on title page of official souvenir
  program
• One full-page, color ad in official souvenir
  program

Sponsor responsible for supplying displays,
artwork and commercials. Prior approval of
creative required if using artist name or
likeness.
12
Off-Site Benefits

• Entitlement
• Above-the-title positioning (i.e.,Sponsor
  Presents Rolling Stones)
• Sponsor name/logo integrated into official tour
  title utilized in all advertising, promotion and
  publicity materials
• Media/Advertising (at least 5,000,000 in media)
• One (1) Logo in print ads
• One (1) Audio identification in radio
• Sponsor logo inclusion on all outdoor posters
  flyers
• Sponsor name on ticket headers
• Major participation in press conference
  announcing tour
• Tickets
• Complimentary tickets for each tour event
• Potential for discount coupon/advance ticket
  promotion
• Option to purchase additional tickets prior to
  public sale

13
Exclusive Promotions
Use the Rolling Stones name and likeness to
create pre-approved national, regional, or local
market promotions such as

• National Sweepstakes Overlay
• Enter for a chance to win autographed tour
  merchandise and a chance to meet Rolling Stones
  at their press conference or at a show
• Advance Ticket Promotion/Ticket Pre-sales
• Enter codes from Sponsor product on company
  website and receive special password for a chance
  to buy prime-seating tickets before public
  on-sale
• If I Could Be Like MICK Contest
• Consumers submit their best Mick Jagger
  impersonation on-site at each tour stop or online
• Consumers vote online to determine finalists
• Finalists to be judged by the Rolling Stones
• Winner and his friends are flown all expenses
  paid to future show where winner introduces
  Rolling Stones at upcoming show

Subject to Rolling Stones' approval. Rolling
Stones will not make personal appearances.
14
Exclusive Promotions continued

• Buy the Stuff Get the Stones
• Buy Sponsor products and earn points to receive
  Rolling Stones merchandise, CDs, tickets to
  upcoming shows and more
• Biggest Fan Promotion
• Consumers send e-mails to company website stating
  why they are the Rolling Stones biggest fan and,
  at select tour stops, the band invites winner to
  be their special VIP guest at the show

Subject to Rolling Stones' approval. Rolling
Stones will not make personal appearances.
15
Additional Opportunity
By participating in the tour, Sponsor will have
the opportunity to further extend this
association by participating in the official
Rolling Stones 40th Anniversary Bash, a one-off
show featuring all-star acts. This show will be
separate from the tour but occur during the same
timeframe.
16
Summary

• Sponsorship of the Rolling Stones 40th
  Anniversary Tour is an extraordinary marketing
  opportunity to form an alliance with the biggest
  band IN THE WORLD.
• Leverage the emotion, power and appeal of the
  association to break through the clutter and
  reach Sponsors target consumers.
• And, the unique live setting enables Sponsor to
  reach consumers at a place they have consciously
  chosen to be for a once-in-a-lifetime event with
  friends and family.