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MPA Presentation Powerpointers

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Maxim TV. Games. Paul Fichtenbaum. Managing Editor, SI.com 'Translating Your Voice' James Pallot ... style.com vogue/w. men.style.com details/gq ... – PowerPoint PPT presentation

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Title: MPA Presentation Powerpointers


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Translating Your Voice
Moderator Merrill Brown
Founder and Principal, MMB Media LLC
Todd Anderman
President, Dennis Digital, Dennis Publishing
Paul Fichtenbaum
Managing Editor, SI.com
James Pallot
Editorial Director, CondéNet
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Translating Your Voice
Todd Anderman
President, Dennis Digital, Dennis Publishing
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Maxim Homepage
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Girls
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Maxim TV
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Games
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Translating Your Voice
Paul Fichtenbaum
Managing Editor, SI.com
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Translating Your Voice
James Pallot
Editorial Director, CondéNet
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CondeNet destination sites
  • style.com vogue/w
  • men.style.com details/gq
  • epicurious bon appetit/gourmet
  • concierge conde nast traveler

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destination site strategy
  • assets from several magazines
  • original, web-specific content
  • subject matter - upscale/lifestyle
  • emphasis on design (esp. fashion)

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web virtues
  • timeliness (news)
  • depth (reference/database)
  • interactivity
  • multimedia

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