Transatlantic Consumer Dialogue The Changing Food Environment The Role and Activities of the U'S' Fo

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Transatlantic Consumer Dialogue The Changing
Food Environment The Role and Activities of the
U.S. Food and Drug Administration

• Janice Oliver, Deputy Director
• Center for Food Safety and Applied Nutrition
• Food and Drug Administration
• April 8, 2008

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FDA's Mission Statement

• The FDA is responsible for protecting the public
  health by assuring the safety, efficacy, and
  security of human and veterinary drugs,
  biological products, medical devices, our
  nations food supply, cosmetics, and products
  that emit radiation. The FDA is also responsible
  for advancing the public health by helping to
  speed innovations that make medicines and foods
  more effective, safer, and more affordable and
  helping the public get the accurate,
  science-based information they need to use
  medicines and foods to improve their health.

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Federal Responsibility for Food Safety and
Nutrition Labeling
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Federal Responsibility for Nutrition Education

• USDA and HHS agencies
• Food and Nutrition Service
• Center for Nutrition Policy and Promotion

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Federal Trade Commission

• Enforcer of federal truth-in-advertising laws.
• Enforcement activities focus on
• Claims for foods, ,drugs, dietary supplements,
  and other products promising health benefits.
• Health fraud on the Internet.
• Weight-loss advertising
• Advertising and marketing directed to children.

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Advertising
www.ftc.gov
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Making Healthful Choices
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NLEA Objectives

• Clear up consumers confusion about food label
• Aid consumers in making healthy food choices, and
• Encourage product innovation by giving
  manufacturers an incentive to improve the quality
  of the food and make more healthy food choices
  available to consumers
• Federal pre-emption

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NLEA Regulatory Framework

• Nutrition information is mandatory
• and in a standard format
• Nutrient Content Claims
• Health Claims

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The Nutrition Facts Label
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Calories Count!
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The Calories Count Report

• Food Labeling
• Prominence of Calories
• Serving Size
• Single Serving Packages
• Carbohydrate Claims
• Comparative label Statements
• Enforcement
• Label Education
• Restaurant Labeling

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The Calories Count Report

• Facilitated Forum on Foods Eaten Away from Home

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The Keystone Report

• Understanding consumer behavior
• Increasing lower-calorie products
• Providing consumers with Nutrition information

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Education
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• Education National Science Teacher Association
  Projects

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Label Education

• Make Your Calories Count
• Use the Nutrition Facts Labelfor Healthy Weight
  Management
• www.cfsan.fda.gov/labelman

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Education
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Thank you!