NERD VS. COOL

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NERD VS. COOL
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nerd vs. cool

• nerd
• A stupid, inept, or foolish person
• A person who is fascinated, perhaps obsessively,
  by obscure or very specific areas of knowledge
  and imagination.

• cool
• Scene kids are usually the trendsetters within
  their scene, and as such are the first to
  appropriate new styles and fashions, as well as
  being the first to abandon outdated or
  over-exposed ones. Scene kids rarely refer to
  themselves by this term - it is most commonly
  used by outsiders, and serves as either a
  pejorative or a compliment depending on the
  context in which it is used. As well as being
  trendsetters, scene kids often exhibit arrogance
  and elitism towards those less "scene"
  (fashionable) than themselves, and are seen as
  highly competitive.

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The identity

• Misconception
• The nick name
• Television and other media influenced
• Opposite sex attention
• Social behavior
• Group belonging

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The process of identity
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Mapping
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Precedents

• http//thesurrealist.co.uk/slang
• Welcome to the dollhouse (1996)
• unison / teasing
• uncomfortable atmosphere in cafeteria
• beatin up / pick on
• the "nick name
• teacher's pet / telling on someone
• being "barbie" and wanna be "barbie
• misconception
• tits-obsession in boys
• middle-child
• try to be a grown up and lost their moment of
  teenage time
• party invited
• Bowling for Columbine (2002)
• if you are a loser now your are gonna be a loser
  forever
• don't fuck up in high school, if you do you are
  gonna die poor and lonely
• cool guys - insurance agent / dork - successful
  future
• campaign of fear by the media - Marilyn Manson
• obsessed and collector - couldnt fit in to the
  main crowd - being outcast - express in the wrong
  way

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Mood and Tone
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Objective

• make them appreciate of who they really are
• cool / tone down
• geek / even more geek
• reduced the boundaries between two group
• understand and accept everyone else identity,
  including themselves
• make them realize what would it be if I were a
  geek or the cool kids?
• non - violent approach
• Mass media based