Title: You fight for your clients' We fight for you
1 You fight for your clients. We fight for you!
Thank you for your commitment to
The REALTOR Action Fund
and organized real estate!
Time is of the Essence!
What can we do during the next 90 Days
What is REALTOR ACTION FUND (RAF)
What Can We Do Immediately (During the next 90 Days)
Talk to Your Association
Reach Out/Talking Points
R.A.F. Payment Plan
3 What is the REALTOR Action Fund (RAF)
The RAF is the money raised to advance the goals of our REALTOR political action committees (PACs) at the local state and federal levels of government.
Every REALTOR is asked to make this voluntary investment when paying their yearly membership dues.
For more information refer to RAF Guide 4 Fundraising Captains Mission ObjectivesFor the next 90 Days
Lead by Example Invest 197!
Make sure we all get the word out to invest now during Dues Billing
Provide leadership and urgency to your associations fundraising efforts
Encourage participation at levels of 49 and above outside regular dues billing.
5 What Can We Do Immediately(During 2010 Dues Billing Cycle)
Please verify that your association includes the R.A.F. contribution above the line if they are not already doing so.
Include Dues Billing Insert w/Dues Billing mailing
Educate Association Staff personnel who work directly with members
FTC Outreaches Visit the largest offices w/in your association first and work your way down
Talk to your colleagues!
Post information in your newsletter!
Discuss payment plan-- 20 and above can be put on a monthly schedule!
Ask members to complete pledge card.
NEVER ACCEPT CASH PAYMENTS!
6 2010 Dues Billing Sample With R.A.F. Above the line 7 DUES BILLING INSERT! For more information refer to RAF Guide 8 Now is the time to REACH OUT !
Reach out to your fellow REALTORS wherever they congregate such as new member orientations office meetings caravan meetings and local association meetings
When you are given a chance to speak briefly state why REALTORS and their allies need to be involved politically.
Tell them why you are an investor.
Thank any recent or high dollar investors.
Ask them to participate in RAF.
Ask them to help you spread the word.
A field representative can assist you on your outreach efforts. Please be sure to contact them!
For more information refer to RAF Guide 9 Good/Bad/Ugly Script Talking Points
Why Should you give to the REALTOR Action Fund
The Good 2009 Successes
PRESERVED Property Profiles Title insurance companies stopped providing property profiles in a reaction to a letter issued by the Department of Insurance. Within a week C.A.R. reversed this!
DEFEATED 3 Independent Contractor Withholding 3 times in 2009!
Politicians proposed an acceleration of income tax payments in the form of 3 withholding
DEFEATED Point of Sale Bills Multiple bills were introduced which if passed would have resulted in as much as 20000 of costs per home to close escrow.
The Bad Just some of the 2010 Threats (Given our State budget deficit)
SERVICE TAX Possible sales tax on all services including Real Estate Commissions Title Escrow and Home Inspections Fees
FLAT TAX Would eliminate Mortgage Interest Deduction and home office deductions
INDEPENDENT CONTRACTOR WITHHOLDING This issue will no doubt be back again
MORTGAGE INTEREST DEDUCTION Could be eliminated
MORE POINT OF SALE Resource (Water Energy conservation and safety improvements likely to be proposed)
REAL ESTATE FINANCE Need we say more
ENVIRONMENTAL HAZARDS Puts REALTORS at risk legally if home you are showing has any levels of toxins.
10 Phone Bank Strategies
Phone Banking Guidelines
The telephone solicitation guidelines were created to inform you of C.A.R.s company policy on placing calls to C.A.R. members to ensure that your calls comply with federal and state laws and to make each call an effective pleasant and rewarding experience for both you and the member.
Please review the guidelines in your RAF Guide and be sure to follow them and the script when setting up your phone bank.
For more information refer to RAF Guide 11 Above All Ask!
Again make a personal investment of 197 to the RAF.
This shows others that you are doing your part and makes asking others to contribute easy. Have a one line answer memorized for why you personally felt it was so important to contribute to RAF.
Remember To Ask Everyone To Invest On the Spot
When surveyed most people say that they dont contribute because no one has ever asked them to. Always end a presentation with Can we count on your support today If they say not today ask when and always follow up.
Why Should REALTORS Invest in RAF
They get a terrific return on their 197 investment. C.A.R.s legislative successes save members over 13000 a year by defeating costly legislation that threatens their ability to serve their clients and sell real estate. And its easy! REALTORS can simply contribute in monthly installments! Contributions of 197 may be paid over 12 months at a rate of 16.42.
12 R.A.F. Payment Plan
Investment Amount Monthly Payment
13 2010 REALTOR Action Fund Pledge Card 14 Resources
Government Affairs Field Representatives
Laiza Garcia - Northern Coast
Matt Garth - Greater L.A.
Rian Barrett - Central Valley
Julia Parenteau OC SD and the Desert
Lynn Movroydis State Fundraising Field Representative
Lisa Edwards CREPAC Staff Coordinator
David Howard Political Affairs Director
Annly Roman Administrative Assistant
15 R.A.F. Statistics 16 2010 ThreatsWebster Threat1) An expression of intention to inflict evil injury or damage2) An indication or warning of probable trouble State Budget 20 Billion Service Tax Flat Tax Transfer Tax Split Roll Withholding Mortgage Int. Deduction Bus. License Tax Other Real Estate Finance Point-of-Sale Age ncy (Predatory Selling) Independent Contractor Environmental Hazard 17 RECAP
Lead by Example
Help elevate RAF participation in 2010
Always get C.A.R. staff approval prior to planning a supplemental fundraising Activity
NEVER ACCEPT CASH PAYMENTS!
18 Ideas Comments Questions
REALTORS dont let other REALTORS opt out
When every REALTOR makes an Investment in RAFEverybody wins!
Thank you so much for your time and your commitment.
We cannot win without you!
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