The Dream Job

1
The Dream Job

• The Dash for Cash
• Ch 1

2
American Sports

• Dominated by
• Professional Athletes
• Professional Organizations
• Professional Marketing

3
Dash for Cash

• The main Mines
• Corporate advertisers
• Season tickets and luxury boxes
• Licensed merchandise
• Stadium concessions
• Page 4-5

4
New Sports New Jobs

• Sports publications
• Books
• Sporting goods
• Hollywood
• Recession proof
• Pg 8-9

5
New Sports New Leagues

• Olympics
• Pg 9

6
The Franchise

• Old school family
• Rushin revolution
• Wheel of fortune

7
Franchise Fees and Stadiums

• City swapping
• Stadiums (7 billion by 2000)
• Pro Sport Construction
• Financial impact, permit review, sin taxes, real
  estate taxes, lottery, hotel/motel tax, car
  rentals, etc

8
Gambling

• 4 areas of focus
• Athletes
• Gamblers
• Betters
• Media

9
Player Salaries

• Winning doesnt pay
• Gimme gimme gimme
• Incentives

10
Marketing of Womens Sports

• Skin to win?

11
Ethnic Integration Marketing

• See quote on page 25

12
The Coach

• Makin Bank
• 250,000 t0 500,000
• Other sponsors
• Contracts

13
Marketing

• Professional football
• Professional baseball
• Professional basketball
• Professional hockey
• Professional tennis
• Professional Golf
• Professional Boxing

14
Marketing

• Professional soccer
• Olympic games
• Class discussion
• Auto Racing
• Wrestling (ahh the Hulk)
• High School Sports
• Increase in lawsuits
• Decrease in budget PTP

15
College Sports

• Win or else
• Numbers game Title IX
• Pay the athletes

16
Sports Administration

• Whats it take to make it
• PE Degrees are not welcomed here