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Arts as Big Business; Leveraging Community Impact

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Title: Arts as Big Business; Leveraging Community Impact


1
Arts as Big Business Leveraging Community Impact
Michael Carroll, Center for Regional Development,
BGSU Katerina Ruedi Ray, School of Art, BGSU
2
North West Ohio Arts Exchange
  • Northwest Ohio Arts Exchange (NWoAX) is a group
    of artists, arts educators, arts administrators,
    arts advocates, and arts supporters who are
    dedicated to fostering the growth and development
    of Northwest Ohio's arts community.

3
Economic Impact Study of the Arts
  • Foundations
  • Richard Florida Creative Economy Toledo
    presentation
  • Greater Toledo Strategic Plan for the Arts and
    Culture
  • Exploration of an Arts Levy for Lucas County

4
Study Philosophy and Parameters
  • Americans for the Arts definition of the Creative
    Industries
  • Museums and Collections
  • Performing Arts
  • Visual Arts/Photography
  • Film, Radio, and Television
  • Design and Publishing
  • Schools and Services

5
Specific Industries Included
  • Radio and television broadcasting
  • Advertising and related services
  • Specialized design services
  • Ornamental and architectural metal work
    manufacturing
  • Motion picture and video industries
  • Museums
  • Photographic services
  • Video tape and disc rental
  • Sign manufacturing
  • Promoters of performing arts
  • Independent artists- writers- and performers
  • Performing arts companies
  • Sound recording industries
  • Book publishers and newspapers
  • Custom architectural woodwork and millwork
  • Musical instrument manufacturing
  • Cable networks and program distribution
  • Audio and video media reproduction

6
Creating the Advisory Board
  • Key regional leaders
  • Business
  • Arts
  • Education
  • Media
  • Philanthropy
  • Access to national network
  • Two strategy/planning meetings - further contact
    by email

7
Developing Audiences
  • Community presentations
  • Mail and email lists
  • Preliminary unveiling of results

8
Preliminary Unveiling
  • NWoAX members were invited to
  • Review early results
  • Suggest communication strategies
  • Help identify audiences
  • Confirm scope of study
  • This built member buy-in to results

9
Result of Preliminary Meetings
  • Invitation to First Lady of Ohio by the Director
    of the Toledo Museum of Art to act as Special
    Guest at the Study Unveiling
  • PR commitments by public media

10
The Study Area
  • 27 Counties in Northwest Ohio
  • Most Arts studies are done for a single city or
    state.
  • Population 1.8 Million
  • 786,327 Households
  • Per Capita Income 28,945
  • Average Household Income 68,159

11
The Unveiling
12
(No Transcript)
13
Creative Industries Economic Impacts Highlights
  • Generates 2.4 billion annually in NW Ohio
    economy
  • Supports 33,426 jobs annually in NW Ohio
  • Generates 97 million in State and Local tax
    revenues
  • Generates 151 million in Federal Tax revenues

14
ContextEmployment Equivalent
  • 10 North Toledo Jeep assembly plants.
  • 95 Bass Pro Shops Stores
  • 10 Whirlpool plants
  • Equal to the labor force of Sandusky County

15
Follow up
  • Press coverage
  • Regional community presentations
  • Annual conference
  • Cluster research

16
Where we are now
  • Cluster discussions
  • Spacebank(ArtZone) short and long term space
    leases
  • Infobank(Art 360) artist lists, web site
    support, grant writing support, healthcare,
    insurance info/group purchase

17
Role of the University
  • Research Resources (Center for Regional
    Development
  • Community Infrastructure (NWoAX)
  • PR infrastructure
  • Students (work on the study and event)
  • Faculty and administration (work on the study and
    event)

18
Thank You
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