Nigeria: The Heart of Africa - PowerPoint PPT Presentation

Loading...

PPT – Nigeria: The Heart of Africa PowerPoint presentation | free to view - id: 2402ac-NTk1Z



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Nigeria: The Heart of Africa

Description:

Nigeria is the largest market in Africa with over 140 million people. ... Nigeria has constantly been involved in peacekeeping efforts within the Economic ... – PowerPoint PPT presentation

Number of Views:5811
Avg rating:5.0/5.0

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Nigeria: The Heart of Africa


1
(No Transcript)
2
2
  • Nigeria The Heart of Africa
  • Formal Launch in PARIS, FRANCE
  • MARCH13, 2007

3
  • Presentation Outline
  • Image challenges of African nations
  • Image Management Efforts of countries all over
    the world
  • Nigeria, The Heart of Africa Project

4
  • Image Challenges of African Nations

5
  • That Africa has very serious
  • image challenges is no
  • longer news.

6
  • Africa has an image problem as a
  • continent of war, famine and
  • disaster, and is labeled with the
  • iconic images of starving African
  • children
  • Carol Pineau
  • Producer/Director/Journalist, USA
  • World Economic Forum 2005

7
  • Wars

Famine
8
  • Poverty

HIV/AIDS
9
Low literacy rate
  • Corruption

10
  • Conflict/
  • Blood
  • Diamonds

11
  • Civil Wars

Child Trafficking
12
  • However, it is important to note that African
    countries are not the only ones that have been
    confronted with image challenges.
  • Consider the following countries and the images
    they have been associated with in the past

13
  • India
  • Challenges
  • Poverty, overwhelming
  • population, dubious
  • business character

14
  • China
  • Challenges
  • Communism,
  • low quality products

15
  • Taiwan
  • Challenges
  • Shoddy and low quality
  • products
  • Remember the phrase
  • Made in Taiwan?

16
  • Italy
  • Challenges
  • Corruption, organized
  • crime, the mafia

17
  • South Africa
  • Challenges
  • Apartheid, HIV/AIDS,
  • rape

18
  • What are these nations now known for?

19
  • India
  • 1. IT service exports
  • 2. Bollywood (2nd largest film industry
  • in the world)
  • 3. Military industrial
  • complexes

20
  • China
  • Worlds fastest growing economy
  • Emerging market
  • Labour pool

21
  • Taiwan
  • Cutting edge
  • technology, quality
  • exports

22
  • Italy
  • Fashion, food, cultural
  • heritage art

23
  • South
  • Africa
  • Unity and tolerance of
  • the rainbow nation.

24
  • It is interesting to note that even though
    reports estimate that about 21.5 of South
    Africas adult populace are living with HIV/AIDS
    and the country currently has the 11th highest
    crime rate in the world, it is still regarded
    as a land of relative peace, business prosperity,
    societal values and progress.
  • South Africa is also billed to host the 2010
    World Cup.

AVERT.ORG The Economist - Pocket World in
Figures (2006 Edition)
25
  • From the foregoing examples, we can summarize
  • that for any nation to overcome its image
  • problems and succeed within the global
  • marketplace, it must
  • 1. Successfully deploy sophisticated
  • information substitution strategy which
  • portrays its strengths and downplays its
    weaknesses
  • 2. Tackle the root causes of its image challenges
    and put in place structures to overcome them

26
  • There is also an inseparable link between the
    image of a country and its business brands.
  • A positive national image is a growth factor for
    businesses and through strong brands a country
    can become a major player in the world economy
    (Cf China and India).

27
  • The Nigerian
  • Scenario

28
  • Between May 20 21, 2006, CNN aired a programme
    on identity fraud How to rob a bank, in which
    Nigerians in the U.S. were portrayed as
    fraudulent. In fact it was mentioned that about
    40 of Nigerians in the US are fraudulent.

29
  • On Saturday, 10th February, 2007, CNN aired a
    report on its interview with a Nigerian militant
    group Movement for the Emancipation of the
    Niger Delta (MEND), this time portraying Nigeria
    as a terrorist haven, thus battering her already
    maligned image.

30
  • Such negative reports create a halo of negativity
    around Nigeria, which spills over to Nigerians
    and everyone associated with Nigeria.
  • We do know and acknowledge that over the years
    Nigeria has had its own fair share of problems
    and challenges.
  • Consider the following

31
  • Challenges

29 years of military rule
Corruption
Nigeria was ranked the 6th most corrupt country
in the world in 2005, by Transparency
International.
32
  • Present challenges

statistical analysis shows that it is
perpetuated by only 0.001 of the population, the
damage to the countrys image is enormous.
33
  • Focusing only on negative messages reports
    however fail to present Nigerias myriad
    achievements and the progress the country has
    made over the years. They also fail to
    accurately reflect who Nigeria is and the
    opportunities that abound in the country today.

34
  • What does Nigeria represent?

35
  • Nigeria, my country, is a nation of extraordinary
    dimensions.
  • It is strategically located at the nexus of
    Africa and if you can visualize the silhouette of
    Africa as a gun, then Nigeria is literally and
    metaphorically the trigger of the continent.

36
(No Transcript)
37
  • Nigeria is the largest market in Africa with over
    140 million people. 1 in every 4 Africans is a
    Nigerian
  • It is one of the foremost economies in Africa and
    has the fastest growing telecoms industry in
    Africa with a cumulative growth rate of 192 and
    estimated mobile subscriber base of 30 million

38
  • Nigeria has experienced triple-digit telephony
    growth rates every single year since 2000.
  • In the fourth quarter of 2004, Nigeria surpassed
    Egypt and Morocco to become the second - largest
    mobile phone market after South Africa.
  • Tele-density also increased from 0.72 in 2001 to
    15.72 in 2005.

39
  • Nigeria's film industry (Nollywood) is the
    largest in Africa and third largest in the world,
    after the Indian and United States markets, with
    an annual turnover of over 2,000 films

40
  • Nigeria is the largest oil producer in Africa and
    the 10th largest in the world. She also has the
    7th largest proven natural gas reserves in the
    world

41
  • In 2006, The Nigerian economy grew by 7 (GDP
    growth rate).
  • The non-oil sector especially, agriculture also
    grew by 7 up from 6.5 in
  • 2005 (almost twice as fast as
  • the oil sector).
  • Other services, also registered
  • double digit growth rates.
  • Inflation rate dropped from 17 (December 2005)
    to 9 (October 2006).

42
  • Nigeria has the most profitable Stock Market in
    the world with an average Return on Investment
    (ROI) of 31 between 1995-2005
  • The Nigerian Stock Exchange (NSE) currently
  • has 288 listed companies with a total market
  • capitalisation of about N5.53 trillion (43.17
  • billion) from N1.2 trillion in 2005.
  • As corroborated by CNN

43
  • Nigeria is home to many international and global
    brands.

44
  • Dimensions roles

45
  • Nigeria has constantly been involved in
    peacekeeping efforts within the Economic
    Community of West African States Monitoring Group
    (ECOMOG). She recently expended about 4billon in
    peace keeping efforts to solve the crisis in
    Liberia. Nigeria is also a leading player in the
    Commonwealth and the Economic Community of West
    African States (ECOWAS).

46
  • Nigeria has also played important roles in
  • Africas development. Of note are
  • Contributions to Africas economic
  • development through the New Partnership
  • for Africas Development (NEPAD).
  • b. A very leading role in the abolishment of
    apartheid and decolonisation of Africa

47
  • Nigeria has one of the richest cultures in Africa
    and is steeped in decades of history and heritage
    dating back to the times of the Nok (500BC -
    200AD).

48
  • It is therefore with deep
  • conviction that we say
  • that Nigeria is The Heart
  • of Africa.

49
  • Reality is, if we dont
  • tell the story of our
  • enormous potential
  • and progress, no one will tell it for us!

50
  • This has informed the need for a cohesive and
    strategic information programme for Nigeria's
    image management and economic advancement.
  • That programme is called Nigeria the Heart of
    Africa Project.

51
51
Federal Ministry of Information National
Orientation
Federal Ministry of Information National
Orientation
Federal Ministry of Information National
Orientation
Federal Ministry of Information National
Orientation
Federal Ministry of Information National
Orientation
Federal Ministry of Information National
Orientation
Federal Ministry of Information National
Orientation
  • The Heart of
  • Africa Project

52
52
53
  • In conducting our research for this project, 14
    major
  • brand assets were identified in Nigeria.

54
  • The Heart of Africa Project will ensure that the
    right kind of information is received about
    Nigeria, both locally and internationally.
  • On the domestic front, it will also reorient
    Nigerians and promote national values.

55
  • Perhaps the most important aspect of the Heart of
    Africa programme is the internal dimension
    (tagged PRIDE).
  • P.R.I.D.E is an acronym for
  • P Patriotism
  • R Resourcefulness
  • I Integrity
  • D Distinction
  • E Enterprise

56
  • The internal reorientation programme is important
    because it involves attitudinal and behavioural
    change.
  • Also, it will help build home-base support for
    the Heart of Africa project. After all, charity
    begins at home.

57
  • In furtherance of the internal reorientation
    programme (PRIDE) - the Nigerian Mothers Summit,
    held between May 14 16, 2006 in Abuja.
  • This initiative sought to leverage the critical
    role of mothers in the development and molding of
    values in children, to stem the degradation of
    traditional values in our society.

58
  • What systems have we
  • put in place to deal with
  • Nigerias challenges?

59
  • The Independent Corrupt Practices Commission
    (ICPC) has been set up and functioning
  • The Economic Financial Crimes Commission (EFCC)
    has been established
  • Over 1b has been recovered and returned to
    various countries
  • We have witnessed convictions of corrupt top
    officials and leaders in the public and private
    sectors

60
  • A National Working Group on Cyber-crime has been
    set up to combat the incidence of cyber-crime
  • Nigeria has established collaboration with
    Europol and Interpol
  • EFCC has a Training and Research Center in Abuja,
    the only one of its kind in sub-Saharan Africa
  • Nigeria has been delisted from non-cooperating
    countries by the International Financial Action
    Task Force

61
  • The Heart of Africa Project has been launched in
    London in November 20, 2006. We have secured the
    buy-in of the Nigerian community in the UK.

62
  • Also a marketing campaign in the UK has commenced
    (branding of buses, tubes, escalator panels and
    the Underground).

63
(No Transcript)
64
(No Transcript)
65
  • An alliance was formed with INSODUS (An
    international body of credible Nigerian
    professionals dedicated to redefining Nigeria's
    image) on the propagation of Nigerias image in
    the UK and the US.

66
(No Transcript)
67
(No Transcript)
68
(No Transcript)
69
  • A nationwide outdoor marketing campaign is also
    running in Nigeria (including local
    international airports).
  • Print advertisements have also commenced.

70
Anti-Crime
71
Anti-Crime
72
(No Transcript)
73
(No Transcript)
74
(No Transcript)
75
(No Transcript)
76
  • The Heart of Africa Project has also been
    launched in Washington DC (December 4 5, 2006),
    Atlanta, Georgia, USA (February 21 23, 2007)
    and Houston, Texas, USA (February 26 27).

77
  • The country has been actively involved in the
    following events
  • The 3rd Meeting of the Honorary International
    Investor Council, London (June 15 16, 2006)
  • Honorary International Investor Council (HIIC)
    (November 27 - 28, 2006)

78
  • Why launch
  • in Paris, France?

79
  • France is Nigerias 4th largest trading partner

80
  • Volume of trade between Nigeria and France in
    2006
  • 1.37 billion Euros

41 increase over 2005
81
  • France is Nigeria's 2nd most important investor
    after the United States judging by stock of total
    investment in Nigeria.

82
There are about 132 French companies in Nigeria
some of which are
  • Total
  • Schlumberger
  • Alcatel
  • Elf
  • Michelin
  • Le Meridien
  • Air France
  • PSA Peugeot (PAN)
  • CFAO
  • Mobil Oil Francaise
  • Esso
  • SAGEM
  • ALCATEL
  • Dumez

83
  • Taking the foregoing into consideration, it is
    appropriate that the Heart of Africa be launched
    in the Paris, France

84
  • In conclusion

85
  • Every person is the
  • creation of himself, the
  • image of his own thinking
  • and believing. As
  • individuals think and
  • believe, so they are!

86
  • Reawakening our
  • common sense of
  • identity is critical to how
  • we are perceived by
  • others. Importantly, there
  • is a strong connection
  • between the image of a
  • nation and its economic
  • prosperity and its
  • development. Therefore, I
  • know who I am

87
I AM A NIGERIAN
  • MY ROOTS LIE IN THE DUSTY SAHEL OF THE NORTH
  • IN THE RICH RAINFORESTS OF THE EAST
  • IN THE SAVANNAH PLAINS OF THE WEST
  • AND IN THE OIL FILLED SWAMPS OF THE DELTA
  • IN THE WARMTH OF OUR VILLAGES AND VIBRANCE OF OUR
    CITIES
  • MY STRENGTH FLOWS FROM THE WATERS OF THE NIGER
    AND BENUE
  • MY JOY SPRINGS FROM THE RUSH OF THE GURARA FALLS
  • AND THE NATURAL WONDERS OF YANKARI
  • I AM ONE OF FIVE AFRICANS
  • I AM A NOBEL PRIZE WINNER
  • AN OLYMPIC GOLD MEDALIST
  • A SOCCER CHAMPION
  • A PRINCE OF THE VATICAN
  • A GIANT OF LITERATURE
  • A MUSICAL ICON

88
I AM A NIGERIAN
  • I AM THE VOICE OF 250 TRIBES SPEAKING MORE THAN
    300 LANGUAGES
  • I AM THE DANCE OF THE CIRCLE OF LIFE
  • I AM THE LAUGHTER OF THE WORLDS HAPPIEST PEOPLE
  • I AM YOUR NEIGHBOUR
  • I AM YOUR FRIEND
  • I AM A WARRIOR, PRIEST AND KING
  • I AM A MOTHER, TEACHER, QUEEN
  • I AM MY BROTHERS KEEPER
  • I AM A SAGE FROM AN ANCIENT CIVILIZATION
  • NIGERIA IS MY ROCK
  • NIGERIA IS MY HOPE
  • NIGERIA IS MY HOME
  • I AM A CHILD IN ONE OF THE LARGEST NATIONS ON
    EARTH
  • I AM THE BEAUTY
  • I AM THE VISION
  • I AM THE SPIRIT
  • I AM THE PASSION
  • I AM THE SOUL OF A CONTINENT
  • I AM A NIGERIAN
  • I AM THE HEART OF AFRICA

89
  • Thank you
  • May God Bless Nigeria
About PowerShow.com