Title: Media%20Literacy%20In%20The%20Social%20Studies%20Classroom:%20Applying%2021st%20Century%20Literacy%20
1Media Literacy In The Social Studies
ClassroomApplying 21st CenturyLiteracy
Inquiry
- Frank W. Baker
- Media educator
- fbaker1346_at_aol.com
2Influence of images
- Still photos and TV images are what sway
people..at the end of the day, people retain
very simple images in their minds when theyre
not really engaged or focused on an issue.
Jane Arraf, former CNN Bureau
Chief
3Whats really important
- Nearly 77 of those polled could name each of
the Seven DwarfsOnly 24 could name 2 of the 9
US Supreme Court judges
Zogby Poll Week of August 12, 2006
4New media politics
- User-driven community sites (MySpace
FaceBook You Tube) are to this year's races what
blogs were to campaigns two years ago. They are
not replacements for traditional staples like TV
ads and direct mailings, but they offer the
latest venues for campaigns to reach younger
voters and mobilize them to volunteer.
Source AP News Story August 20
5Critical thinking
- Adolescents need to learn how to integrate
knowledge from multiple sources, including music,
video, online databases and other media. They
need to think critically about information.they
need to participate in the kinds of collaboration
that new communication and information
technologies enable, but increasingly demand.
Bertram Bruce, Diversity and Critical Social
Engagement How Changing Technologies Enable New
Modes of Literacy in Changing Circumstances
6- RecommendationBecoming smarter about new
sources of information. In an age of
overflowing information and proliferating media,
kids need to rapidly process what's coming at
them and distinguish between whats reliable and
what isn't.
December 10, 2006
7Media literacy In The Social Studies Classroom
Applying 21st CenturyLiteracy Inquiry
- What do we want students
- to know about the media?
8Media literacy In The Social Studies Classroom
Applying 21st CenturyLiteracy Inquiry
- 87 of U.S. teens between 12 and 17 years of age
use the Internet - 81 of teen Internet users play games online
- 76 get news online
- 51 of teen Internet users say they go online on
a daily basis - 43 have made purchases online and
- 31 use the Internet to get health info
9Media literacy In The Social Studies Classroom
Applying 21st CenturyLiteracy Inquiry
- Our students are growing up in a world
saturated with media messagesyet, they (and
their teachers) receive little or no training in
the skills of analyzing or re-evaluating these
messages, many of which make use of language,
moving images, music, sound effects.
Source R.Hobbs, Journal Adult
Adolescent Literacy, February 2004
10Media Literacy
- Our Founding Fathers understood that a
democratic republic could not survive without an
informed and participatory citizenry.It is
essential in our citizenship role to view
critically, analyze ask powerful questions and
draw our own conclusions. Media literacy, then,
is essential to the citizenship role. -
Denee Mattioli, past president, NCSS
11Media literacy
- Draft your own definition of what
- media literacy means..
12Media Literacy
- Media literacy is concerned with helping
students develop an informed and critical
understanding of the nature of mass media, the
techniques used by them, and the impact of these
techniques. More specifically, it is education
that aims to increase the students' understanding
and enjoyment of how the media work, how they
produce meaning, how they are organized, and how
they construct reality. Media literacy also aims
to provide students with the ability to create
media products.
Source Ontario Ministry of Ed.
VIDEO
13References to media in SC SS Standards
Grade 7 Grade 8 Grade 9
the role of TV satellites, computers, and the Internet the role of propaganda in influencing the US to enter WWI the rise of mass media..... emergence of the consumer culture
Economics the influence of advertising on
consumer choices
14Ideas for Social Studies
- Analyzing editorial cartoons
- Examining historical photographs
- Studying past/present propaganda
- Understanding bias/stereotypes
- History of American broadcasting
- Understanding US communications policy
- Analyzing political advertising
15Critical Inquiry
- Who created/paid for the message?
- Why was it produced? (purpose)
- For whom? (target audience)
- What techniques are used?
- What lifestyles are promoted?
- Who benefits?
- What does it mean?
- Who/what might be omitted and why?
- Does it contain bias/stereotypes?
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18- One of the casualties of war is truth
- Author unknown
19Reuters Recalls Altered Photo Fires the
Photographer
20Edward R. Murrowin the classroom
Buchenwald
21Political Advertising
- Research shows (voters) get more information
on the issues from political ads on TV than they
get from TV news or the debates
22Language of TV/Film
- Cameras
- Lighting
- Set Design
- Sound Music
- Editing ( post production)
- Makeup, Wardrobe, Expressions
23Examples
- Cell phone ad script
- Visa adNotice settting, time of day,
expressions, music, subtext
24Lets watch some ads
- Focus for viewingSetting
Target audience
25Newspaper Activity
- Each group gets a newspaper
- Using TV news script format, write a 30 second
news promotion - using
- 1 international news story
- 1 national news story
- 1 regional or local news story
- 1 weather or sports
26Media literacy In The Social Studies
ClassroomApplying 21st CenturyLiteracy
Inquiry
- Frank W. Baker
- Media educator
- fbaker1346_at_aol.com