Media%20Literacy%20In%20The%20Social%20Studies%20Classroom:%20Applying%2021st%20Century%20Literacy%20 - PowerPoint PPT Presentation

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Media%20Literacy%20In%20The%20Social%20Studies%20Classroom:%20Applying%2021st%20Century%20Literacy%20

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Title: Media%20Literacy%20In%20The%20Social%20Studies%20Classroom:%20Applying%2021st%20Century%20Literacy%20


1
Media Literacy In The Social Studies
ClassroomApplying 21st CenturyLiteracy
Inquiry
  • Frank W. Baker
  • Media educator
  • fbaker1346_at_aol.com

2
Influence of images
  • Still photos and TV images are what sway
    people..at the end of the day, people retain
    very simple images in their minds when theyre
    not really engaged or focused on an issue.
    Jane Arraf, former CNN Bureau
    Chief

3
Whats really important
  • Nearly 77 of those polled could name each of
    the Seven DwarfsOnly 24 could name 2 of the 9
    US Supreme Court judges

Zogby Poll Week of August 12, 2006
4
New media politics
  • User-driven community sites (MySpace
    FaceBook You Tube) are to this year's races what
    blogs were to campaigns two years ago. They are
    not replacements for traditional staples like TV
    ads and direct mailings, but they offer the
    latest venues for campaigns to reach younger
    voters and mobilize them to volunteer.
    Source AP News Story August 20

5
Critical thinking
  • Adolescents need to learn how to integrate
    knowledge from multiple sources, including music,
    video, online databases and other media. They
    need to think critically about information.they
    need to participate in the kinds of collaboration
    that new communication and information
    technologies enable, but increasingly demand.

Bertram Bruce, Diversity and Critical Social
Engagement How Changing Technologies Enable New
Modes of Literacy in Changing Circumstances
6
  • RecommendationBecoming smarter about new
    sources of information. In an age of
    overflowing information and proliferating media,
    kids need to rapidly process what's coming at
    them and distinguish between whats reliable and
    what isn't.

December 10, 2006
7
Media literacy In The Social Studies Classroom
Applying 21st CenturyLiteracy Inquiry
  • What do we want students
  • to know about the media?

8
Media literacy In The Social Studies Classroom
Applying 21st CenturyLiteracy Inquiry
  • 87 of U.S. teens between 12 and 17 years of age
    use the Internet
  • 81 of teen Internet users play games online
  • 76 get news online
  • 51 of teen Internet users say they go online on
    a daily basis
  • 43 have made purchases online and
  • 31 use the Internet to get health info

9
Media literacy In The Social Studies Classroom
Applying 21st CenturyLiteracy Inquiry
  • Our students are growing up in a world
    saturated with media messagesyet, they (and
    their teachers) receive little or no training in
    the skills of analyzing or re-evaluating these
    messages, many of which make use of language,
    moving images, music, sound effects.
    Source R.Hobbs, Journal Adult
    Adolescent Literacy, February 2004

10
Media Literacy
  • Our Founding Fathers understood that a
    democratic republic could not survive without an
    informed and participatory citizenry.It is
    essential in our citizenship role to view
    critically, analyze ask powerful questions and
    draw our own conclusions. Media literacy, then,
    is essential to the citizenship role.

  • Denee Mattioli, past president, NCSS

11
Media literacy
  • Draft your own definition of what
  • media literacy means..

12
Media Literacy
  • Media literacy is concerned with helping
    students develop an informed and critical
    understanding of the nature of mass media, the
    techniques used by them, and the impact of these
    techniques. More specifically, it is education
    that aims to increase the students' understanding
    and enjoyment of how the media work, how they
    produce meaning, how they are organized, and how
    they construct reality. Media literacy also aims
    to provide students with the ability to create
    media products. 

Source Ontario Ministry of Ed.
VIDEO
13
References to media in SC SS Standards
Grade 7 Grade 8 Grade 9
the role of TV satellites, computers, and the Internet the role of propaganda in influencing the US to enter WWI the rise of mass media..... emergence of the consumer culture
Economics the influence of advertising on
consumer choices
14
Ideas for Social Studies
  • Analyzing editorial cartoons
  • Examining historical photographs
  • Studying past/present propaganda
  • Understanding bias/stereotypes
  • History of American broadcasting
  • Understanding US communications policy
  • Analyzing political advertising

15
Critical Inquiry
  • Who created/paid for the message?
  • Why was it produced? (purpose)
  • For whom? (target audience)
  • What techniques are used?
  • What lifestyles are promoted?
  • Who benefits?
  • What does it mean?
  • Who/what might be omitted and why?
  • Does it contain bias/stereotypes?

16
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17
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18
  • One of the casualties of war is truth
  • Author unknown

19
Reuters Recalls Altered Photo Fires the
Photographer
  • PhotoShop
    Original

20
Edward R. Murrowin the classroom

Buchenwald
21
Political Advertising
  • Research shows (voters) get more information
    on the issues from political ads on TV than they
    get from TV news or the debates

22
Language of TV/Film
  • Cameras
  • Lighting
  • Set Design
  • Sound Music
  • Editing ( post production)
  • Makeup, Wardrobe, Expressions

23
Examples
  • Cell phone ad script
  • Visa adNotice settting, time of day,
    expressions, music, subtext

24
Lets watch some ads
  • Focus for viewingSetting
    Target audience

25
Newspaper Activity
  • Each group gets a newspaper
  • Using TV news script format, write a 30 second
    news promotion
  • using
  • 1 international news story
  • 1 national news story
  • 1 regional or local news story
  • 1 weather or sports

26
Media literacy In The Social Studies
ClassroomApplying 21st CenturyLiteracy
Inquiry
  • Frank W. Baker
  • Media educator
  • fbaker1346_at_aol.com
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