AACR Publishing: Portals as Products

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AACR PublishingPortals as Products

• Mike Beveridge, Associate Director, Electronic
  Publishing
• American Association for Cancer Research
• New Content and Business Models in theNew
  Publishing World Order
• SSP Annual Meeting May 30, 2008 Boston, MA

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Background AACR Publishing

• 27,000 AACR members worldwide in basic,
  translational, and clinical cancer research
• Six journals
• 3,400 articles/year
• 26,000 pages/year
• Journals a member benefit ½ choose online only
• 2007 Publications Revenue
• 14 Member Subscriptions
• 38 Institutional Subscriptions/Site Licenses
• 5 Advertising

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How We Sell Our Journals
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Enhancing Subscription Revenue

• Add Value to Site Licenses
• New titles to add to the bundle
• Add Value to Membership
• More for members dues dollars
• Create New Markets
• Attract customers not being served by existing
  products

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Our Strategy Create Portals, Not Collections

• Both Aggregate Articles to Add Value, But
• Portals Can Aggregate Multiple Content Sources
• Current and back articles across all journals
• Meeting abstracts
• Webcasts, podcasts, etc.
• Portals Enable Publication of New Meta-Content
• Introductions, Commentaries, etc.
• Provide context for items in collection
• A Collection Is a New Feature A Portal Is a New
  Product

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Product 1 (2007) Cancer Reviews
Onlinewww.canreviews.org
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Cancer Reviews Online Characteristics

• Virtual Journal New Product
• Gateway to all reviews published in the six
  journals
• Some original content (monthly Introduction from
  Editor provides context)
• Back content categorized into collections by
  Editor
• Usage counted against originating journal
• Access Policy Value-Added
• Free to all subscribers to at least one AACR
  journal
• Not currently available to non-subscribers as
  separate subscription
• Frequency
• Updates (issues) posted on the first day of
  each month
• Each update features all reviews published in the
  previous month

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Cancer Reviews Online Goals

• Showcase reviews in AACR journals
• Average of nine reviews per month
• (Nature Reviews Cancer five reviews per month)
• Expand audience for all AACR reviews
• Facilitates solicitation from authors
• Attracts readers to other AACR journals
• Increase review citations (and, eventually,
  impact factors)

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Product 2 (2008) Cancer Prevention Journals
Portalhttp//preventionportal.aacrjournals.org/
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Cancer Prevention Journals Portal Characteristics

• Virtual Journal New Product
• Gateway to prevention-related articles published
  in the six journals
• Eventual original content
• Back content categorized into collections
• Usage counted against originating journal
• Frequency
• Updates (issues) posted on the first day of
  each month
• Each update features all prevention articles
  published the previous month
• Links to other AACR content
• Meeting abstracts
• Webcasts, podcasts
• Access Policy
• Free trial in 2008
• Sold as separate product in 2009

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Cancer Prevention Journals Portal Characteristics

• Much of the Content on the Site Is Already Free
• Articles older than 12 months
• Meeting abstracts and other content
• Webcasts, podcasts
• Value Created by Identifying and Aggregating
  Prevention Content
• Prevention Is Not an Easy Search Category
• Subject Collections, Monthly TOCs and Alerts
• User can stroll through content
• Serendipity factor
• One-Stop Shop Saves Time for Users

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Cancer Prevention Journals Portal Business
Goals 2008

• Value-added for members and site licensees
• Highlight new cancer prevention journal

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Cancer Prevention Journals Portal Business
Goals 2009

• Sell new cancer prevention bundle
• Portal plus two prevention journals
• Attract new customers with minimalinterest in
  any one journal by aggregating content from
  multiple journals

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Conclusions

• One year is too soon to assess models
• Portals position publisher for the article
  economy
• Portals enable experimentation with different
  access models without endangering the parent
  journals

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Thank you!

• Cancer Reviews Online
• http//canreviews.aacrjournals.org
• Cancer Prevention Journals Portal
• http//preventionportal.aacrjournals.org
• Mike Beveridge
• michael.beveridge_at_aacr.org