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CHAPTER 6: INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY

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CHAPTER 6: INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY

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Nevertheless, a number of studies using very different approaches have shown the ... The keys to better selling. Rethink training. Get everyone involved ... – PowerPoint PPT presentation

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Date added: 17 December 2009
Slides: 22
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Learn more at: http://www.cob.unt.edu

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