How to get the best PR for your nonprofit on a shoestring budget

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How to get the best PR for your nonprofit ? on a
shoestring budget

• Ragan Communications teleseminar
• August 31, 2006

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Agenda

• About your instructor
• Find out how to
• Incorporate creative and effective PR tactics
  that dont cost an arm and a leg
• Stretch your current budget for the most impact
• Measure your PR tactics and prove that they work
• Increase your PR budget by educating your
  stakeholders
• Q A

How to get the best PR for your nonprofit ? on a
shoestring budget August 31, 2006
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Your instructor Kirsten Lambert

• Almost 20 years of marcom experience
• Writer/editor of Nonprofit Communicators Update
• Roles in corporations and NFPs
• Work for Kraft, Budget Rent a Car, Chicago
  Sun-Times, U.S. Cellular, AOA, YPPA, AAOS, SAVE
  International, ORS

How to get the best PR for your nonprofit ? on a
shoestring budget August 31, 2006
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Mission (not) impossible

• Understand your nonprofits mission
• Know goals and objectives
• Use goals/objectives as basis for PR planning
• Refer to mission, goals, objectives in all PR
  decisions
• If not aligned, dont do it!

How to get the best PR for your nonprofit ? on a
shoestring budget August 31, 2006
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How to get the best PR for your nonprofit ? on a
shoestring budget August 31, 2006
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Mission (not) impossible (cont.)

• Set goals/objectives for your PR
• Make them measurable, achievable, realistic
• Prioritize
• Clips are not goals
• More on measurement later

How to get the best PR for your nonprofit ? on a
shoestring budget August 31, 2006