When developing your marketing strategy, always be mindful of:

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Marketing Strategies

• When developing your marketing strategy, always
  be mindful of
• People who will share a common interest and
  vision
• funding and sustainability
• Venues that could be donors as well as recipients
• Consumers
• Hospice
• Nursing homes/Assistive Living
• Rehab facilities
• Vendors
• Donations
• Repairs/maintenance
• Referrals
• VA Hospitals

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Marketing in the AT Reuse Community
Some Helpful Tips

• Know your Targeted Market
• What do you have to offer? What are the benefits
  for them?
• How they can help you?
• Be specific with your requests and needs
• Network with those that share Common Vision
• Be Visible and Ready to get Involved
• Be a Partner - Get on Advisory Boards, Councils,
  etc.
• Know your Assets and Limitations
• Manpower/Staff available
• Budget
• Available Resources
• Are your materials in Accessible formats?

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A Brief History of Alabamas STAR Reuse Programs
Marketing in the AT Reuse Community

• STAR
• ADRS Lead Agency
• 21 Branch Locations across the state
• Four (4) centers- Four major cities consider
• resources
• largest consumer-base
• issues/concerns (space, donations,
  transportation, budget, etc.)
• Jumpstart- Targeted base established with lead
  agency
• ADRS (Alabama Dept. of Rehab Services)
• Goodwill
• Easter Seals
• UCP
• Currently working with a faith-based organization
  as 5th center to open 2009.

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AL Jumpstart Programs
Marketing in the AT Reuse Community

• Grassroots Advocacy Program
• Technet - Group of individuals w/disabilities
  and/or family members
• Identified support groups, individuals, programs
  to target
• Conducted presentations and training
• Advocated for inclusion and access and
  acquisition of AT
• Training Modules
• ADSS (Alabamas aging population)
• Senior Centers
• Assistive Living Facilities/Nursing Homes
• School Systems (incl. Spec. Ed. and Reg. Ed.)
• Infants Toddlers (EI and CRS)

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Marketing in the AT Reuse Community
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Marketing in the AT Reuse Community
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Marketing in the AT Reuse Community
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Marketing in the AT Reuse Community
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Examples of Marketing in the AT Community
Alabamas STAR Program Ad--Brochure
Back
Front
Center
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Examples of Marketing in the AT Community
Alabamas STAR Program Ad
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Examples of Marketing in the AT Reuse Community
Alabamas STAR Program
Hand Cleaner
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Examples of Marketing in the AT Reuse Community
Alabamas STAR ProgramFolding Toothbrush
Before
After
STAR Alabamas Assistive Technology Act Program 1
[phone]
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Examples of Marketing in the AT Reuse Community
Alabamas STAR Program--Magnifier
Before
After
STAR Alabamas Assistive Technology Act Program 1
[phone]
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Examples of Marketing in the AT Reuse Community

• UCP Waste Not Program
• Note Pads Pens

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Examples of Marketing in the AT Reuse Community
UCP Waste Not Program Postcards
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Examples of Marketing in the AT Reuse Community
Alabamas STAR Program

• UCP Waste Not Program
• Magnet

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Examples of Marketing in the AT Reuse Community
Alabamas STAR Program

• STAR
• Christmas Tree

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Examples of Marketing in the AT Reuse Community

• Alabamas STAR Program

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Alabamas Reutilization Centers
Enabling Resources Goodwill Easter Seals/ Gulf
Coast 2448 Gordon Smith Drive Mobile, AL
36617 Phone [phone]
The 3-R ProjectThe Opportunity Center1318
Walnut AvenueAnniston, AL 36201Phone
256-236-0807
The Care Project 2125 East South
Blvd. Montgomery, AL 36116 Phone [phone]
Waste Not Program2075 Max Luther Drive
NWHuntsville, AL 35810Phone [phone]Fax
256-852-6722
Birmingham Location Opening October 2009
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Alabamas Reutilization Centers
Existing Locations Opening in 2009 ?
Future Location
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Reutilization Programs October 2007-September
2008

• 1,840 pieces of AT were reutilized

Estimated Savings to Individuals in Alabama 1.4
Million