Service Blends with IMS

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Service Blends with IMS

• Presentation at Excitera Innovation Challenge
• April 7, 2008

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What we have

• invention / research finding

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What is IMS?IP Multimedia Subsystem

• New IP-based communication infrastructure
• Currently in operation, deployment and trial
  phase with operators globally
• A means for multimedia over IP connectivity on
  wired and mobile networks
• APIs toward 3rd parties for application
  development

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Beyond SMS for Application CommunicationHow the
IMS platform adds value for application developers

• Server to client initiated communication (Push)
• Client to client communication, reach users
• In communication intensive applications
• Event subscription (Presence)

Server initiated
Client initiated
Client initiated
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Application development on open platforms

• IMS is available from August 2008 in an
• with access from all Swedish 3G networks
• We provide
• a hosted JavaEE application server environment
• a device API framework, for Java MIDP 2.0 phones

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Opportunity

• input to your business idea

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Service Blends with IMS An opportunity to create
new and exciting service blends

• IMS (Ericsson Betatest environment)
• Web-based services (Internet)
• User contextual information (e.g. sensor)
• --------------------------------------------------
  ------------------
• New and exciting service blends

Write your innovation plan about a Service Blend
with IMS
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Application areasExamples of Service Blends

• Games - virtual, persistent, using NFC technology
  or positioning
• Sell and buy services or product offerings
  based on user context
• e.g. targeted advertising campaigns - Free WoW
  subscription in GAME store, Kista Galleria,
  handed out during the next 30 mins (sent to e.g.
  all users in Kista area)
• I was here! - Mobile position-based photo blog,
  virtual stickers, graffitti
• How is my business doing? snapshot of current
  status
• Traffic monitoring accidents and congestion
  info automatically sent to nearby cars
• Health monitoring Data sent for server
  processing and/or doctor alert
• Elderly watch altitude sensor to detect falls
  and alert
• Security, Machine-2-Machine,
• More?

Pick anyone above or come up with your own
application area, but try to differentiate from
existing services as much as you can
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Example

• Non commercial today
• Position-based (Cell)
• Real weather
• Real map
• Targeted ads
• Extendable
• Only in browsers today
• Possibilities w. client
• Possibilites w. IMS
• Possibilities w. GPS
• and other sensors

Demo at s180.nomadiclab.com
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What to consider

• more input to innovation plan

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Whats possible to do? Generally available
cutting edge technologies

• Web-based services (Internet)
• Type existing online services
• Key words blogging, social networking, profiles,
  user-generated content, web 2.0
• User contextual information (e.g. sensors)
• Type information defining the user context
• Key words sensor input, positioning, datamining,
  information retrieval, presence, NFC

More aspects Business Models (who is willing to
pay for what) Roles (who does what? Operator,
service provider, Internet player)
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How to do it?

• Ease of use
• Existing technology, evolution to emerging
  technology
• Low cost and re-use (Existing service? Open
  Source?)
• Flexibility
• What works well today? With whom? Why?

If someone gave you a cheque could you take it
commercial within 6 months?
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More informationReferences

• Contact person Michael Åström michael.astrom_at_eric
  sson.com

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